Nazi Akhalbedashvili
I’m a performance marketer and paid media specialist with nearly 2 years of hands-on experience driving results through paid social advertising, campaign execution, and continuous optimization.
About
I’m a performance marketer and paid media specialist with nearly 2 years of hands-on experience driving results through paid social advertising, campaign execution, and continuous optimization. I’ve managed multiple Meta advertising accounts across industries and use audience insights, creative testing, and KPI monitoring to improve efficiency, ROI, and cost-per-result outcomes.
I also build and optimize social media presence through content planning, performance reviews, and data-driven adjustments, growing organic engagement and followers. On top of that, I create performance-oriented UGC and short-form content—ideating hooks and messaging, producing videos using Canva/CapCut, and leveraging AI tools to speed up scripting and creative development.
- Joined January 2026
Skills· 13
Languages
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Professional Services
- Other
- Education
- Healthcare
- Retail
- Consumer Goods
Work experience· 8 roles
Developed and executed data-driven digital marketing and paid social strategies across Facebook, Instagram, and LinkedIn using audience insights and performance data. Monitored campaign KPIs, audience behavior, reach/engagement, content performance, and platform insights to identify optimization opportunities. Conducted regular performance reviews and translated insights into actionable recommendations. Increased overall social media engagement by ~10% through continuous testing and audience/content optimization. Built Facebook presence from zero to 312+ page likes and 354+ followers organically within one month. Launched and grew LinkedIn presence to 2,380+ organic impressions, 128 reactions, 16 comments, and 6 reposts in the first 10 days, and increased LinkedIn followers to 222 organically through targeted content planning and optimization.
Built Facebook presence from 0 to 312+ likes and 354+ followers organically within the first month. Launched and scaled a LinkedIn page, achieving 2,380 organic impressions, 128 reactions, 16 comments, and 6 reposts within 10 days. Grew LinkedIn followers to 222 organically without ad spend, demonstrating a strong engagement-focused strategy. Executed content calendars and scheduled posts using Meta tools to maintain a consistent brand presence. Established a consistent brand voice and optimized content formats for higher interaction. Tracked social media performance metrics and applied insights to optimize future content.
Built Facebook presence from 0 to 312+ likes and 354+ followers organically within the first month. Launched and scaled a new LinkedIn page: achieved 2,380 organic impressions, 128 reactions, 16 comments, and 6 reports within 10 days. Grew LinkedIn followers to 222 organically without ad spend. Executed content calendars and scheduled posts using Meta tools to maintain consistent brand presence. Established consistent brand voice and optimized content formats for higher engagement. Tracked social media performance metrics and applied insights to optimize future content.
Education
Certifications and awards
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