With 28 years of design experience spanning product, UX, and marketing, I bring both creative vision and strategic thinking to every project. My BA (Hons) in Interactive Media laid the foundation for a career built on crafting impactful, user-centred work across diverse industries. Design has always been at the heart of my career, and I’m passionate about shaping work that not only looks compelling but also drives engagement and measurable impact. My principles as a designer are simple but powerful: Users’ needs first – designing with empathy and purpose; Design in the open – collaborating transparently to refine ideas; Design to be inclusive – ensuring accessibility and relevance for all audiences. I thrive in collaborative environments, leading and contributing to the full design process, from concept and campaign development through to launch, always guided by curiosity, creativity, and clarity of communication.…With 28 years of design experience spanning product, UX, and marketing, I bring both creative vision and strategic thinking to every project. My BA (Hons) in Interactive Media laid the foundation for a career built on crafting impactful, user-centred work across diverse industries. Design has always been at the heart of my career, and I’m passionate about shaping work that not only looks compelling but also drives engagement and measurable impact. My principles as a designer are simple but powerful: Users’ needs first – designing with empathy and purpose; Design in the open – collaborating transparently to refine ideas; Design to be inclusive – ensuring accessibility and relevance for all audiences. I thrive in collaborative environments, leading and contributing to the full design process, from concept and campaign development through to launch, always guided by curiosity, creativity, and clarity of communication.WWWW…