Available to hire
Hello! My name is Natale, a social media manager and strategist with proven experience in making taste led content that goes viral. I have 5+ years of experience, got my bachelors in fashion, and actively run and post my own content which is actually primarily accessory focused, so I thought this could be a perfect fit!
Work Experience
Social Media Manager & Strategist at Lure Digital Media
January 1, 2026 - PresentDevelop and execute content strategies for 6 client accounts across Instagram and TikTok, managing full content calendars (posts, stories, short-form video). Own visual direction and storytelling, write all captions/social copy, and build influencer marketing strategies including creator identification, outreach, briefing, relationship management, and performance tracking. Independently shoot and produce/edit short-form video using CapCut, monitor analytics, manage community engagement, support Klaviyo email marketing, and assist with Meta boosted/paid campaigns.
Brand Experience Coordinator, Social, Content & Community at Nordic Naturals
August 1, 2023 - January 1, 2026Managed day-to-day content publishing and community engagement across Instagram, TikTok, Pinterest, Facebook, and LinkedIn. Built and managed an influencer program from scratch, securing creator partnerships including a collaboration with Celeste Thomas. Monitored analytics monthly using Later Analytics and native insights, delivering reporting and optimization recommendations (noted results: 85% reach growth and 120% saves growth). Planned and captured social content at large-scale brand activations including Austin City Limits for 10,000+ attendees.
Ecommerce Merchandiser & Social Media Strategist at Road Runner Sports
June 1, 2023 - August 1, 2023Built and launched the brand’s Instagram and Facebook presence from the ground up, including foundational strategy, visual direction, brand voice, and publishing cadence. Developed content frameworks and community engagement standards to create a consistent and scalable program, supporting the hiring of a dedicated social media manager to carry it forward.
Global Brand Coordinator, Social, Creative & Campaign Support at Morphe
February 1, 2022 - June 30, 2023Led visual direction for campaigns and product launches (mood boards, shot lists, talent selection, and on-set execution) to align creative output with evolving brand aesthetics. Directed a brand-wide visual evolution initiative to reposition social presence toward a more elevated, premium aesthetic across global channels and retail partners. Developed influencer/creator partnerships, wrote creative briefs, managed deliverables through final review, and wrote social/campaign copy across product categories.
Product Development Specialist (Social-Adjacent) at Seed Beauty / ColourPop
October 1, 2020 - February 1, 2022Partnered with Social, Creative, and Product teams on digital launch campaigns for 50+ products annually, contributing to social toolkits, visual direction, creator briefs, and trend-informed storytelling concepts. Applied fashion/trend forecasting expertise to influence product narratives and launch campaign creative direction.
Education
B.S. Fashion Merchandising at Northern Arizona University
January 11, 2030 - July 9, 2026Professional Certificate in Product Marketing at Cornell University
January 11, 2030 - July 9, 2026Qualifications
Industry Experience
Retail, Media & Entertainment, Consumer Goods, Education
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