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I am an Art Director and Visual Storyteller specializing in fashion and luxury branding. I translate creative briefs into visually compelling campaigns, from concept and on-set styling to final digital and print outputs. Based in Barcelona, I collaborate with fashion and lifestyle brands, leading shoots, mood boards, and brand storytelling while maintaining full brand consistency across channels. I am fluent in Spanish and English and comfortable across languages and cultures.…I am an Art Director and Visual Storyteller specializing in fashion and luxury branding. I translate creative briefs into visually compelling campaigns, from concept and on-set styling to final digital and print outputs. Based in Barcelona, I collaborate with fashion and lifestyle brands, leading shoots, mood boards, and brand storytelling while maintaining full brand consistency across channels. I am fluent in Spanish and English and comfortable across languages and cultures.

Natalia Hernandez

Art Director, Creative Director, Designer, +2

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I am an Art Director and Visual Storyteller specializing in fashion and luxury branding. I translate creative briefs into visually compelling campaigns, from concept and on-set styling to final digital and print outputs. Based in Barcelona, I collaborate with fashion and lifestyle brands, leading shoots, mood boards, and brand storytelling while maintaining full brand consistency across channels. I am fluent in Spanish and English and comfortable across languages and cultures.…I am an Art Director and Visual Storyteller specializing in fashion and luxury branding. I translate creative briefs into visually compelling campaigns, from concept and on-set styling to final digital and print outputs. Based in Barcelona, I collaborate with fashion and lifestyle brands, leading shoots, mood boards, and brand storytelling while maintaining full brand consistency across channels. I am fluent in Spanish and English and comfortable across languages and cultures.

Available to hire

I am an Art Director and Visual Storyteller specializing in fashion and luxury branding. I translate creative briefs into visually compelling campaigns, from concept and on-set styling to final digital and print outputs.
Based in Barcelona, I collaborate with fashion and lifestyle brands, leading shoots, mood boards, and brand storytelling while maintaining full brand consistency across channels. I am fluent in Spanish and English and comfortable across languages and cultures.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Catalan; Valencian

Beginner

Work Experience

Creative Director at Design Hackathon

November 1, 2025 - November 1, 2025

Led team visual direction and brand narrative as Creative Director and Concept Strategist.

Freelance Art Director & Content Strategist at Independent

January 1, 2025 - January 1, 2026

Defined visual identity and aesthetic direction for two brand clients across Instagram campaigns. Directed photo/video shoots; developed mood boards, shot lists and brand storytelling content. Ensured brand consistency across all digital touchpoints from brief to final deliverable.

Art Director & Stylist at Moda Sostenible

January 1, 2024 - January 1, 2025

On-set art direction and outfit styling for a sustainable fashion runway show. Curated looks aligned with the brand's seasonal aesthetic and visual identity guidelines.

Model at Iris Model Agency / ShowModels

January 1, 2023 - January 1, 2023

Modeling work, 2023.

Digital Artwork Creator & Apparel Designer at WOTT Club

January 1, 2023 - January 1, 2023

Created digital artworks aligned with brand visual guidelines; supported apparel design and QC.

Creative Director & Costume Designer at Fashion Films: Armonía Desigual & Eterno Destino

January 1, 2022 - January 1, 2023

Directed full visual narrative for two fashion films: storyline, styling, set design, and output. Designed and constructed custom garments; oversaw casting and post-production visual review.

Runway Model at LCI Runway

January 1, 2021 - January 1, 2022

Runway appearances Fall 2021 & Winter 2022.

Runway Model at SOFA Alegoría Runway

January 1, 2019 - January 1, 2019

Runway appearance 2019.