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I truly believe the best brand strategies are born on the sales floor, not in a meeting room. My years at Zara, Mango, and Shaikh Perfumes taught me that marketing is really just about listening and understanding what makes someone walk through the door and actually connecting with them once they're inside. I use AI to stay efficient, but the heart of my work is always human. I’m here to create content that feels like a real conversation, turning digital scrolling into a genuine connection that keeps people coming back because they feel seen.…I truly believe the best brand strategies are born on the sales floor, not in a meeting room. My years at Zara, Mango, and Shaikh Perfumes taught me that marketing is really just about listening and understanding what makes someone walk through the door and actually connecting with them once they're inside. I use AI to stay efficient, but the heart of my work is always human. I’m here to create content that feels like a real conversation, turning digital scrolling into a genuine connection that keeps people coming back because they feel seen.

Natali El - Ayoubi

Social Media Manager, Content Creator, Content Producer, +4

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I truly believe the best brand strategies are born on the sales floor, not in a meeting room. My years at Zara, Mango, and Shaikh Perfumes taught me that marketing is really just about listening and understanding what makes someone walk through the door and actually connecting with them once they're inside. I use AI to stay efficient, but the heart of my work is always human. I’m here to create content that feels like a real conversation, turning digital scrolling into a genuine connection that keeps people coming back because they feel seen.…I truly believe the best brand strategies are born on the sales floor, not in a meeting room. My years at Zara, Mango, and Shaikh Perfumes taught me that marketing is really just about listening and understanding what makes someone walk through the door and actually connecting with them once they're inside. I use AI to stay efficient, but the heart of my work is always human. I’m here to create content that feels like a real conversation, turning digital scrolling into a genuine connection that keeps people coming back because they feel seen.

Available to hire

I truly believe the best brand strategies are born on the sales floor, not in a meeting room. My years at Zara, Mango, and Shaikh Perfumes taught me that marketing is really just about listening and understanding what makes someone walk through the door and actually connecting with them once they’re inside.

I use AI to stay efficient, but the heart of my work is always human. I’m here to create content that feels like a real conversation, turning digital scrolling into a genuine connection that keeps people coming back because they feel seen.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Arabic

Beginner

Bulgarian

Fluent

Work Experience

Social Media Marketing Specialist at Que Club (Gaming Café)

January 1, 2020 - December 31, 2021

Developed engaging content across Instagram, Facebook, Twitter, and LinkedIn. Ran paid ad campaigns using Google Ads and Meta Ads Manager, improving local reach and foot traffic. Collaborated with local influencers and gaming streamers to promote events and tournaments. Used insights from analytics tools to improve post engagement by 45%.

Marketing Manager at Shaikh Perfumes

January 1, 2023 - Present

Remote design ed and executed targeted campaigns for high-end Arabic perfumes in the Bulgarian market. Managed cross-platform presence (Instagram, Facebook, Twitter, LinkedIn), growth organic reach by 60%. Partnered with influencers for product seed ing and created SEO-optimized product descriptions. Enhanced visual branding and ad creatives using Canva, Capcut, and Adobe Photoshop. Managed both website and Instagram presence to boost bookings and client engagement. Scheduled and designed reels, carousels, and stories to showcase services and client transformations. Implemented light SEO practices for blog content and ensured branding consistency across platforms. Edited promotional videos and created design templates for seasonal campaigns.

Digital Marketing & Social Media Specialist at Shaikh Perfumes

November 1, 2020 - September 1, 2023

Led CRM usage (Salesforce, HubSpot); social media insights & reporting; improved brand visibility; SEO optimization; WordPress management; Google Ads campaigns

Social Media Manager at IN V Beauty Bar

January 1, 2023 - December 31, 2024

Scheduled posts; produced competitor analyses; maintained brand identity across channels; increased engagement by 50% in 3 months; created targeted ad creatives with Adobe and CapCut; SEO & analytics

Marketing Intern at Village Creative

June 1, 2018 - June 1, 2021

Developed and executed marketing strategies for TG Spark and Creative Hub; created social media content calendars with 30+ posts; designed and optimized Google Ads, Meta, and TikTok campaigns; visuals and copywriting; audience targeting

Sales Associate at Zara

January 1, 2017 - December 31, 2018

Delivered high-quality customer service and styling assistance in a fast-paced retail environment; supported merchandise planning and floor presentation