I’m a senior brand and marketing consultant with over 15 years’ experience working across hospitality, food & drink, travel and lifestyle brands. I specialise in brand strategy, social media marketing, content direction, and experiential campaigns helping brands show up clearly, consistently and with impact across digital and real-world touchpoints. I’ve worked in-house across a range of businesses, collaborating closely with leadership, commercial and operational teams. This includes working with household names within the hospitality industry, well-known chefs, and major retailers in the UK and internationally. Alongside strategy and delivery, I bring strong copywriting expertise, creating clear, considered messaging across websites, social media, campaigns, launches, and brand communications. Through Elevate Lab, I now support brands who want clarity, consistency, and confidence in their marketing pairing strategic thinking with hands-on execution, from social media content and copy through to event planning and campaign support. I’m available for freelance, contract and project-based work, and I’m particularly well suited to brands looking for senior strategic input with practical delivery.…

NatalieElevateLab

I’m a senior brand and marketing consultant with over 15 years’ experience working across hospitality, food & drink, travel and lifestyle brands. I specialise in brand strategy, social media marketing, content direction, and experiential campaigns helping brands show up clearly, consistently and with impact across digital and real-world touchpoints. I’ve worked in-house across a range of businesses, collaborating closely with leadership, commercial and operational teams. This includes working with household names within the hospitality industry, well-known chefs, and major retailers in the UK and internationally. Alongside strategy and delivery, I bring strong copywriting expertise, creating clear, considered messaging across websites, social media, campaigns, launches, and brand communications. Through Elevate Lab, I now support brands who want clarity, consistency, and confidence in their marketing pairing strategic thinking with hands-on execution, from social media content and copy through to event planning and campaign support. I’m available for freelance, contract and project-based work, and I’m particularly well suited to brands looking for senior strategic input with practical delivery.…

Available to hire

I’m a senior brand and marketing consultant with over 15 years’ experience working across hospitality, food & drink, travel and lifestyle brands.

I specialise in brand strategy, social media marketing, content direction, and experiential campaigns helping brands show up clearly, consistently and with impact across digital and real-world touchpoints.

I’ve worked in-house across a range of businesses, collaborating closely with leadership, commercial and operational teams. This includes working with household names within the hospitality industry, well-known chefs, and major retailers in the UK and internationally. Alongside strategy and delivery, I bring strong copywriting expertise, creating clear, considered messaging across websites, social media, campaigns, launches, and brand communications.

Through Elevate Lab, I now support brands who want clarity, consistency, and confidence in their marketing pairing strategic thinking with hands-on execution, from social media content and copy through to event planning and campaign support.

I’m available for freelance, contract and project-based work, and I’m particularly well suited to brands looking for senior strategic input with practical delivery.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Founder at Elevate Lab Co
December 1, 2025 - Present
Founder of Elevate Lab a boutique marketing and social media agency specialising in hospitality, tourism and FMCG. I partner with businesses across the sector to elevate their presence through strategic marketing, compelling content and meaningful storytelling. With more than 15 years’ experience working with brands such as Leicester Tigers, Everards, Marco Pierre White and Koffmann’s, I bring a wealth of experience & understanding of what drives customer connection, loyalty and growth. My work spans brand development, social media strategy, content creation, sponsorship activation, product launches, venue openings and large-scale events, including managing key partnerships with national retailers such as Ocado. At Elevate Lab, I combine human-led creativity with the power of AI-driven insight to help brands innovate, grow and stay ahead of consumer trends.
Head of Marketing & Events at The Food Heroes
May 3, 2022 - November 28, 2025
As Head of Events & Marketing, I led the strategic planning and delivery of brand-led events, partnerships and integrated marketing activity, playing a key role in the growth and positioning of The Food Heroes within the food, hospitality and retail space. I was responsible for shaping marketing and experiential strategy, launching new products, managing high-profile partnerships, sponsorships and media relations, and delivering impactful campaigns that drove engagement, credibility and commercial outcomes. Key responsibilities included: • Leading end-to-end planning and delivery of events, brand activations and experiential marketing campaigns • Developing and executing marketing strategies aligned with business growth and retail expansion • Managing high-profile chef, brand and hospitality collaborations • Leading sponsorship strategy and delivery. • Overseeing content creation, social media and campaign messaging to ensure consistency across all brand touchpoints • Managing budgets, timelines and pertormance reporting across events, marketing, sponsorship and PR activity • Supporting senior stakeholder and client relationships, ensuring strong brand representation and long-term value Key achievements & partnerships: • Delivered high-profile events and activations in collaboration with leading chefs and hospitality brands • Worked closely with high-profile chefs and brands including Gordon Ramsay Restaurants, Jason Atherton, Soho House, Hawksmoor, The Ivy and Manchester City, among many others • Successfully supported the launch and promotion of a national retail product via Ocado • Led and delivered flagship sponsorship campaigns, including with The Good Food Guide & Premiership Rugby teams. • Secured and supported editorial coverage through collaboration with journalists and editors at The Sunday Times, Good Housekeeping and Bloomberg • Strengthened brand visibility, credibility and engagement through experience-led marketing, partnerships and PR

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Industry Experience

Travel & Hospitality

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