Delivered external and internal marketing communications for key projects, meeting tight deadlines and ensuring high-quality content. Developed and implemented communication strategies and content plans for the FFM team, aligning with project objectives. Collaborated with executive officers to prepare, analyse, and present high-quality engagement content.

Marketing Adviser at DoT

February 1, 2022 - June 1, 2022

Managed and executed tactical marketing campaigns, contributing to achieving business targets and brand objectives. Led brand activities and project management, ensuring campaigns aligned with brand guidelines and objectives. Worked closely with advertising agencies to deliver high-quality marketing services, overseeing budgets and campaign performance.

Marketing Manager at Saputo Dairy Australia

October 1, 2019 - February 1, 2022

Coordinated marketing activities and provided analysis to inform decision making, contributing to a 10% increase in web traffic. Managed social media strategies, led to increased awareness and engagement. Handled marketing collateral and stakeholder communications, delivering campaigns on time. Conducted market and competitor analysis to identify growth opportunities and expanded market share by 5%. Prepared monthly performance reports, translating complex data into actionable insights and strategic recommendations. Managed digital advertising budget with ROI improvements of 18% quarter-over-quarter. Executed email marketing campaigns with A/B testing for subject lines and content, achieving open rates around 25% and surpassing industry benchmarks.

National Marketing and Brand Coordinator at Newurn

February 1, 2019 - October 1, 2019

Coordinated national campaign elements such as in-store POS, media bookings, and content design for over 150 retail stores across Australia and New Zealand; managed relationships with external stakeholders and agencies to ensure timely delivery of collateral, events, and in-store promotions; contributed to 6-month and 12-month marketing strategy plans; managed budgets; provided LOA to stores; collaborated with Graphic Design to produce artwork; oversaw website, store pages, SEO, and social media channels; managed new product development for over 2,000 products.

Marketing and Project Manager at Bird and Border

February 1, 2018 - January 1, 2019

Managed corporate marketing functions and strategies with a budget over $1M; led a team of 8; increased social media reach and interactions, drove creative briefs and production, and contributed to growth through campaign planning, activation, and events.

Event Campaign Coordinator at Blueprint Group

April 1, 2016 - February 1, 2018

Managed and tracked the implementation of promotional and marketing campaigns to increase sales and brand awareness. Led multiple FMCG brands to develop promotional plans, oversaw events logistics, site bookings, and activation, and built sponsor and stakeholder relationships.

Event/ Staffing Coordinator at Peter Rowland

December 1, 2013 - April 1, 2016

Recruited, hired, and trained over 200 event and hospitality staff; produced cost reports and reduced roster budgets through efficient budgeting systems. Developed sponsor relationships and maintained a portfolio of sponsors and clients, serving as primary point of contact.