Hi, I’m Natalie Wyse, a UGC creator and social media specialist with over 10 years of experience across hospitality and marketing. I create trend led short form content and grow engaged online communities with a strong understanding of TikTok culture, platform trends, and audience behaviour. Over the past six months, I have grown my TikTok to over 22k followers, with continued organic growth driven by relatable, culturally relevant content. Alongside my own platform, I have worked with hospitality, wellness, and lifestyle brands to produce UGC and manage social media content that feels native to TikTok and Instagram. I design Canva visuals, write on brand captions, and manage the full content process from ideation and filming to editing, posting, and daily engagement. I collaborate closely with brands and creators to deliver authentic, highly shareable content while maintaining a consistent brand voice and staying deeply tuned into trends and shifts in the social media landscape.

Hi, I’m Natalie Wyse, a UGC creator and social media specialist with over 10 years of experience across hospitality and marketing. I create trend led short form content and grow engaged online communities with a strong understanding of TikTok culture, platform trends, and audience behaviour. Over the past six months, I have grown my TikTok to over 22k followers, with continued organic growth driven by relatable, culturally relevant content. Alongside my own platform, I have worked with hospitality, wellness, and lifestyle brands to produce UGC and manage social media content that feels native to TikTok and Instagram. I design Canva visuals, write on brand captions, and manage the full content process from ideation and filming to editing, posting, and daily engagement. I collaborate closely with brands and creators to deliver authentic, highly shareable content while maintaining a consistent brand voice and staying deeply tuned into trends and shifts in the social media landscape.

Available to hire

Hi, I’m Natalie Wyse, a UGC creator and social media specialist with over 10 years of experience across hospitality and marketing. I create trend led short form content and grow engaged online communities with a strong understanding of TikTok culture, platform trends, and audience behaviour. Over the past six months, I have grown my TikTok to over 22k followers, with continued organic growth driven by relatable, culturally relevant content.

Alongside my own platform, I have worked with hospitality, wellness, and lifestyle brands to produce UGC and manage social media content that feels native to TikTok and Instagram. I design Canva visuals, write on brand captions, and manage the full content process from ideation and filming to editing, posting, and daily engagement. I collaborate closely with brands and creators to deliver authentic, highly shareable content while maintaining a consistent brand voice and staying deeply tuned into trends and shifts in the social media landscape.

See more

Skills

Experience Level

Expert

Language

English
Fluent

Work Experience

Social Media Manager & Events Manager at Stereo, Covent Garden / Strongarm Hospitality
January 1, 2023 - Present
Collaborated with high-reach wellness influencers (100K–1M+) for future retreat planning, gifting, and campaign seeds; oversaw digital presence with Canva visuals, on-brand captions, and influencer coordination; led event planning and daily audience engagement.
Social Media Manager
January 1, 2021 - January 1, 2023
Managed all content creation, posting, and community engagement across Instagram while maintaining a consistent brand tone aligned with the venue’s creative direction; designed imagery in Canva, wrote on-brand captions, and conceived campaigns and competitions based on cultural moments and event programming; maintained brand voice and ensured visuals reflected the venue’s aesthetic.
Marketing Manager at Mahiki London, Mahiki Rum, Friends Of Mahiki
January 1, 2015 - January 1, 2019
Drove all content and influencer marketing—personally creating visuals, developing captions, and maintaining a playful, elevated tone for Mahiki and Mahiki Rum; led influencer partnerships and ensured consistency across platforms; protected and enhanced the brand image during peak popularity and managed event promotions, product launches, and influencer seedings.
Marketing & Social Media Manager
January 1, 2020 - January 1, 2021
Collaborated with wellness influencers for future retreats; managed the brand’s digital presence with a calm, mindful voice; oversaw influencer communications and campaign planning; maintained brand identity in wellness spaces and supported premium restaurant campaigns with tailored messaging.

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality