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Hello! I’m Natalia Kharchenko, a creative SMM & Content Strategist who blends psychology-driven storytelling with data-informed social media tactics. I help brands grow on Instagram, TikTok, Facebook, YouTube, and Telegram by crafting high-impact content—from copy and scripts to Reels and short videos—backed by audience insights and behavioral triggers. I lead with strong process management, AI-enabled production speed, and a human tone to deliver memorable content that converts. I leverage AI tools like ChatGPT and SORA to accelerate production while preserving brand voice and strategic delivery. I’ve built and led cross-functional content teams, established scalable workflows, and developed multi-platform strategies that boost engagement and growth across channels.…Hello! I’m Natalia Kharchenko, a creative SMM & Content Strategist who blends psychology-driven storytelling with data-informed social media tactics. I help brands grow on Instagram, TikTok, Facebook, YouTube, and Telegram by crafting high-impact content—from copy and scripts to Reels and short videos—backed by audience insights and behavioral triggers. I lead with strong process management, AI-enabled production speed, and a human tone to deliver memorable content that converts. I leverage AI tools like ChatGPT and SORA to accelerate production while preserving brand voice and strategic delivery. I’ve built and led cross-functional content teams, established scalable workflows, and developed multi-platform strategies that boost engagement and growth across channels.

Natalia Kharchenko

Content Creator, Social Media Manager, Copywriter, +2

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Hello! I’m Natalia Kharchenko, a creative SMM & Content Strategist who blends psychology-driven storytelling with data-informed social media tactics. I help brands grow on Instagram, TikTok, Facebook, YouTube, and Telegram by crafting high-impact content—from copy and scripts to Reels and short videos—backed by audience insights and behavioral triggers. I lead with strong process management, AI-enabled production speed, and a human tone to deliver memorable content that converts. I leverage AI tools like ChatGPT and SORA to accelerate production while preserving brand voice and strategic delivery. I’ve built and led cross-functional content teams, established scalable workflows, and developed multi-platform strategies that boost engagement and growth across channels.…Hello! I’m Natalia Kharchenko, a creative SMM & Content Strategist who blends psychology-driven storytelling with data-informed social media tactics. I help brands grow on Instagram, TikTok, Facebook, YouTube, and Telegram by crafting high-impact content—from copy and scripts to Reels and short videos—backed by audience insights and behavioral triggers. I lead with strong process management, AI-enabled production speed, and a human tone to deliver memorable content that converts. I leverage AI tools like ChatGPT and SORA to accelerate production while preserving brand voice and strategic delivery. I’ve built and led cross-functional content teams, established scalable workflows, and developed multi-platform strategies that boost engagement and growth across channels.

Available to hire

Hello! I’m Natalia Kharchenko, a creative SMM & Content Strategist who blends psychology-driven storytelling with data-informed social media tactics. I help brands grow on Instagram, TikTok, Facebook, YouTube, and Telegram by crafting high-impact content—from copy and scripts to Reels and short videos—backed by audience insights and behavioral triggers. I lead with strong process management, AI-enabled production speed, and a human tone to deliver memorable content that converts.

I leverage AI tools like ChatGPT and SORA to accelerate production while preserving brand voice and strategic delivery. I’ve built and led cross-functional content teams, established scalable workflows, and developed multi-platform strategies that boost engagement and growth across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Danish

Beginner

English

Fluent

Russian

Fluent

Ukrainian

Fluent

Work Experience

Copywriter & SMM (Content Creator) at Karpacho v Project

January 1, 2024 - May 31, 2025

Managed content across Instagram, Facebook, TikTok, Telegram, websites, and email: posts, scripts, long-reads, landing copy, and SEO articles. Created Instagram funnels (stories + posts + CTA flows), developed content plans, produced Reels (editing + covers), designed banners and creatives in Canva, uploaded/optimized videos for IG & TikTok, and wrote scenarios for video content.

SMM Marketer at Furniture Company 'Mebelstores'

June 1, 2022 - December 31, 2023

Brand development, market research, and digital positioning. Created social media content (posts, visuals, short videos), wrote marketing copy, managed the website, and designed creatives in Canva.

Project Manager at Effect Marketing, Kyiv

May 1, 2023 - November 30, 2023

Coordinated SMM content production across brands (design, copy, video, SEO). Led content planning, supervised social media strategies, managed funnels, and communicated with clients regarding tasks and deliverables.

SMM Manager & PPC Specialist at Kinesislife, Kyiv

February 1, 2021 - January 31, 2022

Created social media content: posts, banners, video materials, visuals, and content plans. Set up and optimized Meta & Google ads, worked with analytics, remarketing, SEO content, and optimized the Tilda website.

Head of Marketing (SMM & Content Lead) at Profi Education, Tashkent

July 1, 2020 - October 31, 2020

Active AI usage (Sora, ChatGPT) to support SMM and content strategy. Led SMM direction, supervised a content team (copywriter, designer, videographer, photographer). Handled rebranding, social media content, ad creatives, and communications for campaigns and events.

Digital Marketer & Copywriter (SMM-focused) at Bahor Bullari Garden Center, Tashkent

January 1, 2020 - July 31, 2020

Produced social media content, visuals, SEO articles, and promotional videos. Managed a YouTube channel, collaborated with bloggers, and prepared advertising creatives.

PPC Specialist at Optimum Media OMD Group, Tashkent

July 1, 2019 - January 31, 2020

Created ad copy and visuals for display and video campaigns. Managed PPC campaigns (Google Ads, YouTube, Display Network), performed audience research, remarketing, and collaborated with designers on creatives.

Targeting Specialist (Instagram & Facebook Ads) at British Council, Kyiv

April 1, 2019 - July 31, 2019

Prepared ad visuals and copy for Meta campaigns. Set up Facebook/Instagram ads, performed audience analysis, and reported key performance metrics.

Entrepreneur & SMM Lead at Onflex Flexibility School, Poltava

February 1, 2016 - July 31, 2019

Developed SMM strategies, created social media content, visuals, website copy, and ad creatives. Handled brand communication, SEO texts, Canva designs, content plans, and advertising campaigns.

Coach in Pole Sport, Stretching, and Gymnastics at PoleArt

September 1, 2017 - May 31, 2019

Taught children and adults stretching, fitness, and gymnastics. Developed training programs and monitored student progress.

Copywriter & SMM (Content Creator) at Karpachov Project

January 1, 2024 - May 31, 2025