Creative Art Director with 17 years of experience in branding, design, and visual communications. I have led the development of brand platforms, identity systems, and digital projects for both international and local brands. My work spans FMCG, beauty, fashion, technology, HR branding, and other industries. I created btl-campaigns and packaging for special projects of Coca-Cola, Jacobs, Transformers, Ikea. I develop brand platforms and creative concepts, lead teams of designers and strategists, and create visual identities, packaging, and design for brand touchpoints in digital and offline environments. I collaborate with businesses to balance aesthetics and commercial objectives. Open to cool projects that change the lives of people and the earth for the better—branding and integrated systems, brand strategy and mechanics, and AI video advertising. Portfolio — wavebali.com, IG _Website not available. Sign in: https://www.twine.net/signup_

Natalya Greben

Creative Art Director with 17 years of experience in branding, design, and visual communications. I have led the development of brand platforms, identity systems, and digital projects for both international and local brands. My work spans FMCG, beauty, fashion, technology, HR branding, and other industries. I created btl-campaigns and packaging for special projects of Coca-Cola, Jacobs, Transformers, Ikea. I develop brand platforms and creative concepts, lead teams of designers and strategists, and create visual identities, packaging, and design for brand touchpoints in digital and offline environments. I collaborate with businesses to balance aesthetics and commercial objectives. Open to cool projects that change the lives of people and the earth for the better—branding and integrated systems, brand strategy and mechanics, and AI video advertising. Portfolio — wavebali.com, IG _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Creative Art Director with 17 years of experience in branding, design, and visual communications. I have led the development of brand platforms, identity systems, and digital projects for both international and local brands. My work spans FMCG, beauty, fashion, technology, HR branding, and other industries. I created btl-campaigns and packaging for special projects of Coca-Cola, Jacobs, Transformers, Ikea.

I develop brand platforms and creative concepts, lead teams of designers and strategists, and create visual identities, packaging, and design for brand touchpoints in digital and offline environments. I collaborate with businesses to balance aesthetics and commercial objectives. Open to cool projects that change the lives of people and the earth for the better—branding and integrated systems, brand strategy and mechanics, and AI video advertising. Portfolio — wavebali.com, IG Website not available. Sign in: https://www.twine.net/signup

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Work Experience

Art Director, Founder at Wave.ms
January 1, 2016 - November 9, 2025
Develop branding and visual styles for advertising campaigns; Manage teams of graphic designers, illustrators, and motion designers; Create identity systems, packaging, and digital materials for clients; Execute projects in FMCG, fashion, tech, HR, and B2B sectors
Art Director (Freelance Projects) at Independent / Freelance
January 1, 2025 - January 1, 2025
Mars contemporary art gallery: development of the identity and space for the multimedia exhibition Re-member; JTI: developed the visual style for a corporate values implementation program and managed its online application—a series of computer games for employees, installations, and decor (Braining Group); Litum: created key visuals for launching a new product line (agency Kuznets); Gazpromneft-Snabzhenie: developed the brand platform and identity system for an employee care program; J-Hills: prepared presentations for a developer’s sales launch (offline events and online activities); O’Sstan: developed the HR brand identity (Braining Group)
Creative Designer at e:mg (Effective Marketing Group)
January 1, 2018 - January 1, 2018
Created key visuals, POSM, and advertising materials for brands such as Coca-Cola, Milka, Alpen Gold, Hasbro, Jacobs, Transformers, Monopoly, Japan Tobacco and Ikea; Developed concepts for BTL, events, and digital communications
Lead Designer at Burosneg, Alfa-C, SportIN, NCA Architects
January 1, 2016 - January 1, 2016
Developed commercial interiors, navigation systems, and territorial branding for industrial, sports, and FMCG brands
Art Director (Freelance Projects) at Various clients (Mars gallery, JTI, Litum, Gazpromneft-Snabzhenie, J-Hills, O’stin)
January 1, 2025 - January 1, 2025
Led branding and visual design for a series of freelance projects: Mars contemporary art gallery identity and multimedia exhibition Re-member; JTI corporate values program visuals and online application including games, installations, and decor; Litum product launch visuals; Gazpromneft-Snabzhenie employee care brand platform and identity; J-Hills sales launch presentations and offline/online activities; O’stin HR brand identity.

Education

Design of Architectural Environments at British Higher School of Design, Bang Bang Education, Controforma
January 1, 2011 - November 9, 2025
Design of Architectural Environments at British Higher School of Design; Bang Bang Education; Controforma
January 1, 2011 - November 9, 2025

Qualifications

Higher Education: Design of Architectural Environments
January 11, 2030 - November 9, 2025

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Retail, Software & Internet