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I'm Natalia Rakowska, a dynamic, commercially minded marketing leader with 10+ years of experience across hospitality, lifestyle, and purpose-led sectors. I design and implement integrated marketing strategies (both B2B & B2C) including digital marketing that drives loyalty, acquisition, and ROI. I'm skilled in both brand and performance marketing that deliver measurable results and I'm passionate about developing lasting partnerships and helping brands scale through authentic content and data-driven marketing. I'm deeply aligned with sustainability and purpose-led brands, and I love building growth through authentic partnerships and leadership. I also enjoy shaping brand narratives with clear messaging, thought leadership, and customer experience across multi-channel campaigns.…I'm Natalia Rakowska, a dynamic, commercially minded marketing leader with 10+ years of experience across hospitality, lifestyle, and purpose-led sectors. I design and implement integrated marketing strategies (both B2B & B2C) including digital marketing that drives loyalty, acquisition, and ROI. I'm skilled in both brand and performance marketing that deliver measurable results and I'm passionate about developing lasting partnerships and helping brands scale through authentic content and data-driven marketing. I'm deeply aligned with sustainability and purpose-led brands, and I love building growth through authentic partnerships and leadership. I also enjoy shaping brand narratives with clear messaging, thought leadership, and customer experience across multi-channel campaigns.

Natalia Rakowska

PRO

Brand Strategist, Marketing Strategist, Marketer, +5

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I'm Natalia Rakowska, a dynamic, commercially minded marketing leader with 10+ years of experience across hospitality, lifestyle, and purpose-led sectors. I design and implement integrated marketing strategies (both B2B & B2C) including digital marketing that drives loyalty, acquisition, and ROI. I'm skilled in both brand and performance marketing that deliver measurable results and I'm passionate about developing lasting partnerships and helping brands scale through authentic content and data-driven marketing. I'm deeply aligned with sustainability and purpose-led brands, and I love building growth through authentic partnerships and leadership. I also enjoy shaping brand narratives with clear messaging, thought leadership, and customer experience across multi-channel campaigns.…I'm Natalia Rakowska, a dynamic, commercially minded marketing leader with 10+ years of experience across hospitality, lifestyle, and purpose-led sectors. I design and implement integrated marketing strategies (both B2B & B2C) including digital marketing that drives loyalty, acquisition, and ROI. I'm skilled in both brand and performance marketing that deliver measurable results and I'm passionate about developing lasting partnerships and helping brands scale through authentic content and data-driven marketing. I'm deeply aligned with sustainability and purpose-led brands, and I love building growth through authentic partnerships and leadership. I also enjoy shaping brand narratives with clear messaging, thought leadership, and customer experience across multi-channel campaigns.

Available to hire

London, United Kingdom

I’m Natalia Rakowska, a dynamic, commercially minded marketing leader with 10+ years of experience across hospitality, lifestyle, and purpose-led sectors. I design and implement integrated marketing strategies (both B2B & B2C) including digital marketing that drives loyalty, acquisition, and ROI. I’m skilled in both brand and performance marketing that deliver measurable results and I’m passionate about developing lasting partnerships and helping brands scale through authentic content and data-driven marketing.

I’m deeply aligned with sustainability and purpose-led brands, and I love building growth through authentic partnerships and leadership. I also enjoy shaping brand narratives with clear messaging, thought leadership, and customer experience across multi-channel campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Executive at K West Hotel & Spa

July 1, 2014 - August 1, 2015

Led trade marketing campaigns and PR strategies for the agency and its clients. Built strong media relationships and secured key industry coverage. Collaborated with founders on new pitches. Contributed to pitches to high-profile brands including Dune, McVitie’s, and Missguided. Delivered digital marketing and website enhancements to boost online traffic and bookings. Ensured brand consistency across customer touchpoints.

Head of Marketing at K West Hotel & Spa and Royal Lancaster London

August 1, 2015 - January 1, 2022

Directed the marketing departments of two high-profile London hotels. Delivered annual marketing strategies aligned to commercial goals and guest experience. Managed and grew loyalty programme, increasing the database by 80% YoY. Led re-brand of Royal Lancaster London across digital and physical channels. Delivered multi-channel campaigns with analytics to drive revenue and ROI. Developed two marketing teams to exceed KPIs.

Founder at Nat & Co Freelance Marketing

August 1, 2025 - Present

- Offering strategic integrated marketing expertise to hospitality, digital first and purpose-led brands. - Supporting brands in driving loyalty, retention and conversion through CRM strategy, brand storytelling and customer experience. - Developing and implementing effective partnership strategies to drive reach and growth.

Head of Marketing at Lamington Group & room2

February 28, 2022 - July 31, 2025

- Led marketing strategy across Lamington Group, room2 hometels, Winnie’s Cafe & Bars and Missionworks co-working brand (B2B & B2C). - Implemented digital marketing strategy for the room2 brand that drove 16x ROI, increasing direct acquisition and retention. - Built and optimised lead-generation funnels using CRM segmentation, email, landing pages and digital campaigns to drive inbound demand. - Analysed campaigns and channel performance, and delivered insights for data led marketing strategies. - Owned website, content and thought leadership, ensuring clear messaging and consistent brand positioning. - Briefed and managed production of marketing and sales assets, including pitch decks, case studies, collateral, copy and web content. - Managed agencies, production schedules and creative briefs across digital, PR and brand. - Led CRM and loyalty strategy, launching The Hometel Club and achieving 80% YoY growth in member bookings. - Spearheaded partnerships that drove brand awareness, revenue growth, and a 300% increase in social media following in the first two years. - Collaborated with the CEO on the development of new and innovative brands and concepts.