Providing freelance design and branding services to clients including Virgin Atlantic, Canon Medical Research UK, Shangri-La (Glastonbury Festival), Habitat, TUI Group, Virgin Holidays, Purple Agency/HH Global, Red Consultancy (Ecover, Boots, Huawei, Aldi, Rackspace), Boomtown, Time Inc, Dualit, Trinity Mirror, ISG, A Place In The Sun, Duchamp London, Rough Trade.

Brand Designer at Virgin Holidays

November 1, 2012 - May 1, 2015

Brand guardian for Virgin Holidays, Cruises, Worldwide Journeys and specialist businesses: Hip Hotels, Travel City Direct and Bales Worldwide. Responsible for total experience creation; all touch points of the customer journey, brand engagement campaigns, airport desks, concierge and v-room departure lounges. Managed six brands, developed visual language, and led a paperless journey.

Graphic Designer (maternity cover/freelance) at TUI

August 1, 2015 - October 1, 2016

Working across the Crystal Ski and Thomson Lakes and Mountains brands, produce printed marketing collateral, digital assets, promotional products and large format visuals for campaigns and nationwide events and exhibitions. Refresh of the Crystal Ski identity. • Collaboratively create all campaigns in-house; from ascertaining campaign focus and key messaging, through to completed multi-platform visuals. • Design lead for Thomson Lakes and Mountains consumer insight research sessions; gained in-depth knowledge of prospects and customer behaviours. Key findings shaped current summer campaign and future brand strategy. • Sole designer for the brand refresh of the Winter Crystal Ski Guide to the Mountain brochure. Look and feel rolled out across campaigns over the preceding two years. • Concept and creation of dynamic online banners using Flashtalking. • Production of homepage takeovers, exhibition screens, animated icons and social media assets.

Graphic & Web Designer (perm role) at lookfantastic (The Hut Group)

May 1, 2012 - October 1, 2012

Solely drove the brand identity for eleven salons and a training centre, both on- and offline. Produced digital assets for lookfantastic, Europe’s largest luxury hair and beauty e-commerce retailer. Managed in-salon environment visuals, POS, signage, email process, and site features; maintained branding consistency across platforms.

Education

at City College Brighton and Hove

January 1, 2006 - January 1, 2008

BTEC Foundation Diploma - Art & Design at University of East London

January 1, 2008 - January 1, 2011

First Class BA(Hons) Graphic Design & Illustration at Central Saint Martins

January 1, 2014 - January 1, 2014

Qualifications

BA Hons (1st Class) Graphic Design and Illustration

September 1, 2008 - July 1, 2011

University of East London

BTEC Foundation Diploma - Art & Design

September 1, 2006 - July 1, 2008

City College, Brighton and Hove

Industry Experience

Travel & Hospitality, Media & Entertainment, Non-Profit Organization, Consumer Goods, Retail, Professional Services

Peak Campaign | Virgin Atlantic

Brief: Work alongside the brand team to produce assets for online, OOH, and retail. Deliverables: Image sourcing, retouching, animated assets, digital ads, web banners, in-store window clings, retail plasmas, flyers. Design: In-house brand team, Natasha Carter. Copywriting: In-house marketing team. See the full project https://www.twine.net/signin GraphicDesigner Branding AdvertisingDesign DigitalDesign PrintDesign RetailDesign…Brief: Work alongside the brand team to produce assets for online, OOH, and retail. Deliverables: Image sourcing, retouching, animated assets, digital ads, web banners, in-store window clings, retail plasmas, flyers. Design: In-house brand team, Natasha Carter. Copywriting: In-house marketing team. See the full project https://www.twine.net/signin GraphicDesigner Branding AdvertisingDesign DigitalDesign PrintDesign RetailDesign

Banner Ad DesignerBrand DesignerGraphic Designer

Brand Refresh, Pitch and Presentation Deck | Trisonic

Brand positioning and identity for Trisonic, a full-service audio agency based in London, that helps brands amplify their voice and turn listeners into customers. Brief: The client was keen to reimagine the brand, to appeal to a younger audience. Only the logo form was retained, with the muted pastel colours replaced with a brighter colour palette for maximum impact, to fulfil the clients brief of reimagining as ‘a stand out brand that cuts through the noise’. The second phase of the project will involve the website redesign. Deliverables: brand positioning, identity refresh, pitch deck, Powerpoint and Word templates, image bank.  Branding and art direction: Natasha Carter.  Copywriting: Matt Hopper. See the project in full https://www.twine.net/signin BrandDesigner GraphicDesigner Branding PitchDeck PresentationDesign…Brand positioning and identity for Trisonic, a full-service audio agency based in London, that helps brands amplify their voice and turn listeners into customers. Brief: The client was keen to reimagine the brand, to appeal to a younger audience. Only the logo form was retained, with the muted pastel colours replaced with a brighter colour palette for maximum impact, to fulfil the clients brief of reimagining as ‘a stand out brand that cuts through the noise’. The second phase of the project will involve the website redesign. Deliverables: brand positioning, identity refresh, pitch deck, Powerpoint and Word templates, image bank.  Branding and art direction: Natasha Carter.  Copywriting: Matt Hopper. See the project in full https://www.twine.net/signin BrandDesigner GraphicDesigner Branding PitchDeck PresentationDesign

Brand DesignerGraphic DesignerLogo Designer

Packaging | Sugavida

Illustrate and design the new foil sealed pack design for wellbeing client Sugavida. GraphicDesigner Illustrator PackagingDesign…

Brand DesignerGraphic DesignerIllustratorPackaging Designer

Website Design | Canon Medical Research UK

I was approached by regular client Canon to redesign their website. The old site was a very basic couple of pages, and needed a complete overhaul. This included new copy and a photoshoot, which I consulted on; advising on brand style, positioning and tone of voice. Working alongside Creative Blend agency, my designs were then taken into dev.  Deliverables: design consultancy, six page website template desig Consultancy and design: Natasha Carter  Copywriting: Natasha Carter/ Creative Blend  Build: Creative Blend  Photography: Rachel Hein Branding DigitalDesign UXDesign UIDesign…I was approached by regular client Canon to redesign their website. The old site was a very basic couple of pages, and needed a complete overhaul. This included new copy and a photoshoot, which I consulted on; advising on brand style, positioning and tone of voice. Working alongside Creative Blend agency, my designs were then taken into dev.  Deliverables: design consultancy, six page website template desig Consultancy and design: Natasha Carter  Copywriting: Natasha Carter/ Creative Blend  Build: Creative Blend  Photography: Rachel Hein Branding DigitalDesign UXDesign UIDesign

Brand DesignerBrand StrategistGraphic DesignerUi DesignerUx Designer

Rebrand & Menus | The Dragon Pub & Restaurant

The Dragon is an award winning food-led country pub and restaurant, nestled in the heart of St Leonards Forest in Sussex. The food offering is centred around its robata charcoal grill (a traditional Japanese, open-hearth that provides a unique aroma) and high quality ingredients. On the side of the pub is a produce shop selling hard-to-find items, artisan products and fresh vegetables. Brief: Leaving just the illustrated logo, redesign all day to day and seasonal menus, gift vouchers and interim website. Process: The previous branding felt disjointed and at odds with the interiors warm and inviting rustic feel, it didn’t compliment the unique and high quality menu on offer. I drew inspiration from the interiors textiles and walls; a colour palette of rich reds, greens and warm browns, and from retro typography and dragon illustrations adorning the walls. The menus were resized, and the main menus orientation was flipped, so as to make the best use of available space, and improve the flow of the menu for the customer. The menu backgrounds were kept light due to low mood lighting in the evening. We did consider more creative ways of presenting the menus such as menu clipboards/holders, and printing onto high quality textured paper, however, due to the high amount of covers, and vast outdoor space in the summer storage and longevity would have been an issue. Instead, textured backgrounds were included within the design, and give a dragon scale like effect to tie in with the logo. Deliverables: main menu, wine menu, dessert menu, kids menu, xmas menu, gift vouchers, interim website. Creative direction, branding and design: Natasha Carter See the project in full https://www.twine.net/signin GraphicDesigner BrandDesigner WebDesigner Branding…The Dragon is an award winning food-led country pub and restaurant, nestled in the heart of St Leonards Forest in Sussex. The food offering is centred around its robata charcoal grill (a traditional Japanese, open-hearth that provides a unique aroma) and high quality ingredients. On the side of the pub is a produce shop selling hard-to-find items, artisan products and fresh vegetables. Brief: Leaving just the illustrated logo, redesign all day to day and seasonal menus, gift vouchers and interim website. Process: The previous branding felt disjointed and at odds with the interiors warm and inviting rustic feel, it didn’t compliment the unique and high quality menu on offer. I drew inspiration from the interiors textiles and walls; a colour palette of rich reds, greens and warm browns, and from retro typography and dragon illustrations adorning the walls. The menus were resized, and the main menus orientation was flipped, so as to make the best use of available space, and improve the flow of the menu for the customer. The menu backgrounds were kept light due to low mood lighting in the evening. We did consider more creative ways of presenting the menus such as menu clipboards/holders, and printing onto high quality textured paper, however, due to the high amount of covers, and vast outdoor space in the summer storage and longevity would have been an issue. Instead, textured backgrounds were included within the design, and give a dragon scale like effect to tie in with the logo. Deliverables: main menu, wine menu, dessert menu, kids menu, xmas menu, gift vouchers, interim website. Creative direction, branding and design: Natasha Carter See the project in full https://www.twine.net/signin GraphicDesigner BrandDesigner WebDesigner Branding

Brand DesignerGraphic DesignerWeb Designer

Pitch Deck | Travel Places

Objective: Working to existing brand guidelines, create an editable 35 page template for the in-house marketing team. Audience: B2B Created in: Powerpoint, Photoshop GraphicDesigner Branding…

Brand DesignerGraphic DesignerPitch Deck DesignerPresentation Designer

Immersive Design | ShangrilART (Shangri-La, Glastonbury Festival)

Art direction, event production and management for ShangrilART, representing artists featured within the Shangri-La area, South East Corner, Glastonbury Festival. Based around the theme of alternative currencies, and the decline of the high street, my role was to create an immersive art event experience. 'Shangri-Mart', the worlds first art supermarket not only sold affordable artwork, it also featured performances, artist signings and live screen printing. Sections of the Shangri-La after movie were filmed within the space. Photo Credit: Joseph Scanlon See the project in full https://www.twine.net/signin EventDesign ImmersiveDesign BrandDesign GraphicDesign EventProduction EventManagement…Art direction, event production and management for ShangrilART, representing artists featured within the Shangri-La area, South East Corner, Glastonbury Festival. Based around the theme of alternative currencies, and the decline of the high street, my role was to create an immersive art event experience. 'Shangri-Mart', the worlds first art supermarket not only sold affordable artwork, it also featured performances, artist signings and live screen printing. Sections of the Shangri-La after movie were filmed within the space. Photo Credit: Joseph Scanlon See the project in full https://www.twine.net/signin EventDesign ImmersiveDesign BrandDesign GraphicDesign EventProduction EventManagement

Brand DesignerBrand StrategistGraphic DesignerMotion Graphic DesignerProduction DesignerProduction ManagerProject ManagerSet Designer

Brand Refresh & Brochure | Lollipop Print

Lollipop print offers professional print, signage and display solutions, with four stores located across the South-East of England. Deliverables: Brand refresh, identity, brochure, packaging, store window graphics, vehicle wrap. Creative direction, branding and design: Natasha Carter Copywriting: Lydia Eccleston See the full project https://www.twine.net/signin BrandRefresh BrochureDesign GraphicDesign PrintDesign…Lollipop print offers professional print, signage and display solutions, with four stores located across the South-East of England. Deliverables: Brand refresh, identity, brochure, packaging, store window graphics, vehicle wrap. Creative direction, branding and design: Natasha Carter Copywriting: Lydia Eccleston See the full project https://www.twine.net/signin BrandRefresh BrochureDesign GraphicDesign PrintDesign

Brand DesignerGraphic Designer

Campaign | Crystal Ski, Get More Winter

Lead design for the Crystal Get More Winter Campaign. Campaign assets were based around the new design I created for the brochure. Deliverables: OOH printed and digital billboards/screens, press ads, digital website ads, homepage takeovers Creative direction and design: Natasha Carter Copywriting: Natasha Carter & in-house marketing team See the project in full https://www.twine.net/signin BrandDesign DigitalDesign PrintDesign AdvertisingDesign MotionDesign…Lead design for the Crystal Get More Winter Campaign. Campaign assets were based around the new design I created for the brochure. Deliverables: OOH printed and digital billboards/screens, press ads, digital website ads, homepage takeovers Creative direction and design: Natasha Carter Copywriting: Natasha Carter & in-house marketing team See the project in full https://www.twine.net/signin BrandDesign DigitalDesign PrintDesign AdvertisingDesign MotionDesign

Banner Ad DesignerBrand DesignerGraphic DesignerMotion Graphic Designer

Email Template | Virgin Atlantic Communications Newsletter

Objective: Relaunch B2B Sales Communications, delivering more editorial style communications to select customers. Multiple templates were required. Audience: Leisure agents, corporate, TMC, groups, SME, JV. Branding EmailDesign LogoDesign DigitalDesign UXDesign UIDesign…

Brand DesignerGraphic DesignerLogo DesignerUi DesignerUx Designer

Trade Booth | Telegraph Ski and Snowboard Show, Crystal Ski

Design the stand for The Telegraph Ski and Snowboard Show, held in London. graphicdesigner branding illustrator…

Brand DesignerGraphic Designer

Trade Fair Stand | Stanhill Court Hotel

Design the stand, brochure and pop up desk for The National Wedding Show, held at London. Olympia. graphicdesigner branding…

Brand DesignerGraphic Designer