Brand, marketing and event design specialist. Crafts purposeful brand experiences for startups, non-profits and global brands that deliver results, connect with communities and leave a lasting impact. 14 years experience within agency, in-house and client side roles, in a diverse range of sectors; including social, healthcare, and wellbeing. • Former Brand Design Advisor to startup businesses at the Branson Centre of Entrepreneurship. • Collaborated with Virgin Unite to eradicate the capture of animals for tourism. Won best Corporate Social ResponsibilityProgramme at the Business Travel Awards. • Highlights key issues on a global scale through work with Shangri-La (Glastonbury Festival) • Led live event fundraising campaigns for Amnesty International, The Big Issue and Refugee Community Kitchen. • Brand and marketing for the Virgin Passport to Change programme, funding STEM initiatives for young people through customer donations. Won Social Mobility Initiative of the Year at the Burberry British Diversity Awards. • Regularly donates pro-bono design hours to local charities.…

Natasha Carter

Brand, marketing and event design specialist. Crafts purposeful brand experiences for startups, non-profits and global brands that deliver results, connect with communities and leave a lasting impact. 14 years experience within agency, in-house and client side roles, in a diverse range of sectors; including social, healthcare, and wellbeing. • Former Brand Design Advisor to startup businesses at the Branson Centre of Entrepreneurship. • Collaborated with Virgin Unite to eradicate the capture of animals for tourism. Won best Corporate Social ResponsibilityProgramme at the Business Travel Awards. • Highlights key issues on a global scale through work with Shangri-La (Glastonbury Festival) • Led live event fundraising campaigns for Amnesty International, The Big Issue and Refugee Community Kitchen. • Brand and marketing for the Virgin Passport to Change programme, funding STEM initiatives for young people through customer donations. Won Social Mobility Initiative of the Year at the Burberry British Diversity Awards. • Regularly donates pro-bono design hours to local charities.…

Available to hire

Brand, marketing and event design specialist. Crafts purposeful brand experiences for startups, non-profits and global brands that deliver results, connect with communities and leave a lasting impact.

14 years experience within agency, in-house and client side
roles, in a diverse range of sectors; including social, healthcare, and wellbeing.

• Former Brand Design Advisor to startup businesses at the Branson Centre of Entrepreneurship.
• Collaborated with Virgin Unite to eradicate the capture of animals for tourism. Won best Corporate Social ResponsibilityProgramme at the Business Travel Awards.
• Highlights key issues on a global scale through work with Shangri-La (Glastonbury Festival)
• Led live event fundraising campaigns for Amnesty International, The Big Issue and Refugee Community Kitchen.
• Brand and marketing for the Virgin Passport to Change programme, funding STEM initiatives for young people through customer donations. Won Social Mobility Initiative of the Year at the Burberry British Diversity Awards.
• Regularly donates pro-bono design hours to local charities.

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Work Experience

Freelance Designer at Natasha Carter Design
September 1, 2006 - Present
Providing freelance design and branding services to clients including Virgin Atlantic, Canon Medical Research UK, Shangri-La (Glastonbury Festival), Habitat, TUI Group, Virgin Holidays, Purple Agency/HH Global, Red Consultancy (Ecover, Boots, Huawei, Aldi, Rackspace), Boomtown, Time Inc, Dualit, Trinity Mirror, ISG, A Place In The Sun, Duchamp London, Rough Trade.
Brand Designer at Virgin Holidays
November 1, 2012 - May 1, 2015
Brand guardian for Virgin Holidays, Cruises, Worldwide Journeys and specialist businesses: Hip Hotels, Travel City Direct and Bales Worldwide. Responsible for total experience creation; all touch points of the customer journey, brand engagement campaigns, airport desks, concierge and v-room departure lounges. Managed six brands, developed visual language, and led a paperless journey.
Graphic Designer (maternity cover/freelance) at TUI
August 1, 2015 - October 1, 2016
Working across the Crystal Ski and Thomson Lakes and Mountains brands, produce printed marketing collateral, digital assets, promotional products and large format visuals for campaigns and nationwide events and exhibitions. Refresh of the Crystal Ski identity. • Collaboratively create all campaigns in-house; from ascertaining campaign focus and key messaging, through to completed multi-platform visuals. • Design lead for Thomson Lakes and Mountains consumer insight research sessions; gained in-depth knowledge of prospects and customer behaviours. Key findings shaped current summer campaign and future brand strategy. • Sole designer for the brand refresh of the Winter Crystal Ski Guide to the Mountain brochure. Look and feel rolled out across campaigns over the preceding two years. • Concept and creation of dynamic online banners using Flashtalking. • Production of homepage takeovers, exhibition screens, animated icons and social media assets.
Graphic & Web Designer (perm role) at lookfantastic (The Hut Group)
May 1, 2012 - October 1, 2012
Solely drove the brand identity for eleven salons and a training centre, both on- and offline. Produced digital assets for lookfantastic, Europe’s largest luxury hair and beauty e-commerce retailer. Managed in-salon environment visuals, POS, signage, email process, and site features; maintained branding consistency across platforms.

Education

at City College Brighton and Hove
January 1, 2006 - January 1, 2008
BTEC Foundation Diploma - Art & Design at University of East London
January 1, 2008 - January 1, 2011
First Class BA(Hons) Graphic Design & Illustration at Central Saint Martins
January 1, 2014 - January 1, 2014

Qualifications

BA Hons (1st Class) Graphic Design and Illustration
September 1, 2008 - July 1, 2011
University of East London
BTEC Foundation Diploma - Art & Design
September 1, 2006 - July 1, 2008
City College, Brighton and Hove

Industry Experience

Travel & Hospitality, Media & Entertainment, Non-Profit Organization, Consumer Goods, Retail, Professional Services
    uniE621 Peak Campaign | Virgin Atlantic
    Brief: Work alongside the brand team to produce assets for online, OOH, and retail. Deliverables: Image sourcing, retouching, animated assets, digital ads, web banners, in-store window clings, retail plasmas, flyers. Design: In-house brand team, Natasha Carter. Copywriting: In-house marketing team. See the full project https://www.twine.net/signin GraphicDesigner Branding AdvertisingDesign DigitalDesign PrintDesign RetailDesign…
    uniE621 Brand Refresh, Pitch and Presentation Deck | Trisonic
    Brand positioning and identity for Trisonic, a full-service audio agency based in London, that helps brands amplify their voice and turn listeners into customers. Brief: The client was keen to reimagine the brand, to appeal to a younger audience. Only the logo form was retained, with the muted pastel colours replaced with a brighter colour palette for maximum impact, to fulfil the clients brief of reimagining as ‘a stand out brand that cuts through the noise’. The second phase of the project will involve the website redesign. Deliverables: brand positioning, identity refresh, pitch deck, Powerpoint and Word templates, image bank.
 Branding and art direction: Natasha Carter.
 Copywriting: Matt Hopper. See the project in full https://www.twine.net/signin BrandDesigner GraphicDesigner Branding PitchDeck PresentationDesign…
    uniE621 Packaging | Sugavida
    Illustrate and design the new foil sealed pack design for wellbeing client Sugavida. GraphicDesigner Illustrator PackagingDesign…
    uniE621 Website Design | Canon Medical Research UK
    I was approached by regular client Canon to redesign their website. The old site was a very basic couple of pages, and needed a complete overhaul. This included new copy and a photoshoot, which I consulted on; advising on brand style, positioning and tone of voice. Working alongside Creative Blend agency, my designs were then taken into dev.
 Deliverables: design consultancy, six page website template desig
Consultancy and design: Natasha Carter
 Copywriting: Natasha Carter/ Creative Blend
 Build: Creative Blend
 Photography: Rachel Hein Branding DigitalDesign UXDesign UIDesign…
    uniE621 Rebrand & Menus | The Dragon Pub & Restaurant
    The Dragon is an award winning food-led country pub and restaurant, nestled in the heart of St Leonards Forest in Sussex. The food offering is centred around its robata charcoal grill (a traditional Japanese, open-hearth that provides a unique aroma) and high quality ingredients. On the side of the pub is a produce shop selling hard-to-find items, artisan products and fresh vegetables. Brief: Leaving just the illustrated logo, redesign all day to day and seasonal menus, gift vouchers and interim website. Process: The previous branding felt disjointed and at odds with the interiors warm and inviting rustic feel, it didn’t compliment the unique and high quality menu on offer. I drew inspiration from the interiors textiles and walls; a colour palette of rich reds, greens and warm browns, and from retro typography and dragon illustrations adorning the walls. The menus were resized, and the main menus orientation was flipped, so as to make the best use of available space, and improve the flow of the menu for the customer. The menu backgrounds were kept light due to low mood lighting in the evening. We did consider more creative ways of presenting the menus such as menu clipboards/holders, and printing onto high quality textured paper, however, due to the high amount of covers, and vast outdoor space in the summer storage and longevity would have been an issue. Instead, textured backgrounds were included within the design, and give a dragon scale like effect to tie in with the logo. Deliverables: main menu, wine menu, dessert menu, kids menu, xmas menu, gift vouchers, interim website. Creative direction, branding and design: Natasha Carter See the project in full https://www.twine.net/signin GraphicDesigner BrandDesigner WebDesigner Branding…
    uniE621 Pitch Deck | Travel Places
    Objective: Working to existing brand guidelines, create an editable 35 page template for the in-house marketing team. Audience: B2B Created in: Powerpoint, Photoshop GraphicDesigner Branding…
    uniE621 Immersive Design | ShangrilART (Shangri-La, Glastonbury Festival)
    Art direction, event production and management for ShangrilART, representing artists featured within the Shangri-La area, South East Corner, Glastonbury Festival. Based around the theme of alternative currencies, and the decline of the high street, my role was to create an immersive art event experience. 'Shangri-Mart', the worlds first art supermarket not only sold affordable artwork, it also featured performances, artist signings and live screen printing. Sections of the Shangri-La after movie were filmed within the space. Photo Credit: Joseph Scanlon See the project in full
https://www.twine.net/signin EventDesign ImmersiveDesign BrandDesign GraphicDesign EventProduction EventManagement…
    uniE621 Brand Refresh & Brochure | Lollipop Print
    Lollipop print offers professional print, signage and display solutions, with four stores located across the South-East of England. Deliverables: Brand refresh, identity, brochure, packaging, store window graphics, vehicle wrap. Creative direction, branding and design: Natasha Carter Copywriting: Lydia Eccleston See the full project https://www.twine.net/signin BrandRefresh BrochureDesign GraphicDesign PrintDesign…
    uniE621 Campaign | Crystal Ski, Get More Winter
    Lead design for the Crystal Get More Winter Campaign. Campaign assets were based around the new design I created for the brochure. Deliverables: OOH printed and digital billboards/screens, press ads, digital website ads, homepage takeovers Creative direction and design: Natasha Carter Copywriting: Natasha Carter & in-house marketing team See the project in full https://www.twine.net/signin BrandDesign DigitalDesign PrintDesign AdvertisingDesign MotionDesign…
    uniE621 Email Template | Virgin Atlantic Communications Newsletter
    Objective: Relaunch B2B Sales Communications, delivering more editorial style communications to select customers. Multiple templates were required. Audience: Leisure agents, corporate, TMC, groups, SME, JV. Branding EmailDesign LogoDesign DigitalDesign UXDesign UIDesign…
    uniE621 Trade Booth | Telegraph Ski and Snowboard Show, Crystal Ski
    Design the stand for The Telegraph Ski and Snowboard Show, held in London. graphicdesigner branding illustrator…
    uniE621 Trade Fair Stand | Stanhill Court Hotel
    Design the stand, brochure and pop up desk for The National Wedding Show, held at London. Olympia. graphicdesigner branding…