Currently working as a Campaign Coordinator at an advertising agency, Content & Co based in Auckland. I bring hands-on experience in content creation and social media strategy, with a strong interest in building digital communities. My background in fashion design, fuels my passion for visual storytelling and staying ahead of trends. I thrive in fast-paced, creative environments and love crafting engaging, on-brand content. With a proactive and collaborative mindset, I’m excited to grow in the digital marketing space and build a meaningful career in content and strategy.

Natasha Chang

Currently working as a Campaign Coordinator at an advertising agency, Content & Co based in Auckland. I bring hands-on experience in content creation and social media strategy, with a strong interest in building digital communities. My background in fashion design, fuels my passion for visual storytelling and staying ahead of trends. I thrive in fast-paced, creative environments and love crafting engaging, on-brand content. With a proactive and collaborative mindset, I’m excited to grow in the digital marketing space and build a meaningful career in content and strategy.

Available to hire

Currently working as a Campaign Coordinator at an advertising agency, Content & Co based in Auckland. I bring hands-on experience in content creation and social media strategy, with a strong interest in building digital communities. My background in fashion design, fuels my passion for visual storytelling and staying ahead of trends. I thrive in fast-paced, creative environments and love crafting engaging, on-brand content. With a proactive and collaborative mindset, I’m excited to grow in the digital marketing space and build a meaningful career in content and strategy.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Malay
Intermediate

Work Experience

Campaign Coordinator at Content & Co
August 4, 2025 - Present
Supports the planning, execution, and monitoring of advertising campaigns. Coordinates between clients, creative teams, and media partners to ensure projects run smoothly, deadlines are met, and deliverables align with campaign objectives. Handles scheduling, reporting, and day-to-day communications to keep campaigns on track and clients informed.
Social Media Officer at Auckland University Fashion Society
January 1, 2024 - Present
Led and managed social media initiatives for the university fashion society, supporting events and engagement.
Content Creator & Social Media Strategist at Thaiger
January 1, 2024 - Present
Grew a brand’s following from 2K to 7K with a 40% boost in engagement. Reached 23K+ new accounts, driving strong brand visibility. Created high-impact visual content with 8% average engagement. Managed content calendar, supporting a 20% lift in traffic and sales. Used data insights to improve campaigns, increasing inquiries by 15%.

Education

Bachelor of Digital Innovation at Yoobee College
January 11, 2030 - September 22, 2025
Bachelor of Marketing & Digital Innovation at Yoobee College
January 1, 2023 - September 22, 2025

Qualifications

Diploma in Pattern Making & Fashion Design
March 1, 2018 - March 1, 2021

Industry Experience

Media & Entertainment, Retail, Education, Software & Internet, Professional Services
    Acai Bowl
    A UGC-style video showcasing an açai bowl café, featuring, casual filming, and lifestyle-driven content that highlights the vibrant bowls, fresh ingredients, and the overall experience of enjoying them.
    Thaiger - Bingsu Video
    A comedic promo video for the Thai restaurant highlighting their spicy dishes, while teasing the launch of their newest dessert creation – Thai Tea Bingsu. videoeditor video