I’m a Google and Meta Ads specialist working with eCommerce brands that want more than just traffic - they want profitable, sustainable growth. With a strong focus on the full conversion pathway (not just the click), I help businesses understand what’s really driving sales across messy, multi-touch journeys. My approach is highly data-led and collaborative, combining performance marketing expertise with a clear view of how customers actually behave. I’ve worked with both scaling brands and those at the start of their paid ads journey, bringing clarity, structure, and consistent performance improvements to their accounts. Whether it’s auditing existing campaigns, building from scratch, or refining strategy, I focus on what moves the needle: better decision-making, stronger returns, and long-term growth.

Natasha Fitzpatrick

I’m a Google and Meta Ads specialist working with eCommerce brands that want more than just traffic - they want profitable, sustainable growth. With a strong focus on the full conversion pathway (not just the click), I help businesses understand what’s really driving sales across messy, multi-touch journeys. My approach is highly data-led and collaborative, combining performance marketing expertise with a clear view of how customers actually behave. I’ve worked with both scaling brands and those at the start of their paid ads journey, bringing clarity, structure, and consistent performance improvements to their accounts. Whether it’s auditing existing campaigns, building from scratch, or refining strategy, I focus on what moves the needle: better decision-making, stronger returns, and long-term growth.

Available to hire

I’m a Google and Meta Ads specialist working with eCommerce brands that want more than just traffic - they want profitable, sustainable growth. With a strong focus on the full conversion pathway (not just the click), I help businesses understand what’s really driving sales across messy, multi-touch journeys. My approach is highly data-led and collaborative, combining performance marketing expertise with a clear view of how customers actually behave.

I’ve worked with both scaling brands and those at the start of their paid ads journey, bringing clarity, structure, and consistent performance improvements to their accounts. Whether it’s auditing existing campaigns, building from scratch, or refining strategy, I focus on what moves the needle: better decision-making, stronger returns, and long-term growth.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent

Work Experience

Google Ad Manager at Bolthole Retreats
October 20, 2024 - Present
Paid Ads Manager at AKYN
September 1, 2025 - Present
Paid Ads Manager at Adventure Spec
March 1, 2024 - Present
Meta Ads Manager at Liquidation Store
October 1, 2024 - Present
Google Ads Manager at STS First-Aid
May 1, 2023 - Present
Paid Ads Manager at East End Prints
October 1, 2022 - October 1, 2025
Paid Ads Manager at The Wrong Shop
September 1, 2022 - October 20, 2025
Google Ads Manager at Mauli Rituals
July 1, 2023 - May 31, 2024
Google Ads Manager at Vermouth
October 20, 2025 - January 20, 2024
Meta Ad Manager at Omlet (US)
August 20, 2022 - March 20, 2023
Freelance Paid Media Consultant at Satsuma Digital
February 1, 2019 - Present
Build and manage campaigns across Google Ads (Search, Shopping, Display, Performance Max), TikTok and Meta Ads; manage budgets and bid strategies; monitor campaign performance; implement optimization across targeting, creatives and bidding; analyze performance data to improve CPA, ROAS and conversion rates; run A/B testing across creatives and audiences; restructure accounts for efficiency and better budget allocation; provide performance reporting and insights to clients.
Advertising Manager at Haymarket Publishing
March 1, 2002 - June 1, 2005
Delivered revenue growth through strategic advertising solutions; managed brand partnerships with agencies and clients; contributed to multi-brand campaigns across print and digital platforms.
Founder at FunTime Toy Company
January 1, 2005 - January 1, 2008
Founded and grew two eCommerce toy brands from startup to successful online retail businesses; led advertising and digital marketing strategies to drive growth.

Education

BA (Hons) Business Management at University of Greenwich
January 11, 2030 - March 20, 2026

Qualifications

Google Shopping Ads Certification Pay Per Click
February 20, 2023 - October 20, 2025
Google Ads Display Certification, Pay Per Click
February 20, 2023 - October 20, 2025
Google Ads Search Certification, Pay Per Click
February 20, 2023 - October 20, 2025
Google Ads Search Certification
January 11, 2030 - March 20, 2026
Google Ads Display Certification
January 11, 2030 - March 20, 2026
Facebook Ads Certification
January 11, 2030 - March 20, 2026

Industry Experience

Healthcare, Consumer Goods, Retail, Media & Entertainment, Professional Services
    paper Google & Meta Ad Management - East End Prints
    Managed East End Print's Google and Meta Ad accounts. Scaled them until they were responsible for over half of their annual revenue. googleads metaads digitalmarketer