I’m Nathalee Arroyo, a freelance creative producer, video editor, and content strategist who specializes in social-first story telling. I help founders, creators, and brands transform messy meetings, long-winded interviews, and abstract ideas into compelling content that communicates precisely what they want it to. Podcasts, short-form video, branded content, event recaps, creative campaigns, social media strategies, and content distribution are some of the different areas where I’ve worked in the past. I can help bring your ideas to life, from concept, production, to editing. My work is usually focused on a content strategy and the end-result is a polished, platform-ready deliverable for you and your audience to enjoy on Instagram, TikTok, LinkedIn, YouTube, and other channels. While I have experience in the craft, what makes me stand out is my ability to marry strategic thinking to creative execution. I know the importance of pacing, of emotional connection, of branding and audience psychology - but I always strive to make work that feels authentic and not overly produced, that connects without being manipulative, that balances brand voice with honest human interest.…

Nathalee Arroyo

I’m Nathalee Arroyo, a freelance creative producer, video editor, and content strategist who specializes in social-first story telling. I help founders, creators, and brands transform messy meetings, long-winded interviews, and abstract ideas into compelling content that communicates precisely what they want it to. Podcasts, short-form video, branded content, event recaps, creative campaigns, social media strategies, and content distribution are some of the different areas where I’ve worked in the past. I can help bring your ideas to life, from concept, production, to editing. My work is usually focused on a content strategy and the end-result is a polished, platform-ready deliverable for you and your audience to enjoy on Instagram, TikTok, LinkedIn, YouTube, and other channels. While I have experience in the craft, what makes me stand out is my ability to marry strategic thinking to creative execution. I know the importance of pacing, of emotional connection, of branding and audience psychology - but I always strive to make work that feels authentic and not overly produced, that connects without being manipulative, that balances brand voice with honest human interest.…

Available to hire

I’m Nathalee Arroyo, a freelance creative producer, video editor, and content strategist who specializes in social-first story telling. I help founders, creators, and brands transform messy meetings, long-winded interviews, and abstract ideas into compelling content that communicates precisely what they want it to.

Podcasts, short-form video, branded content, event recaps, creative campaigns, social media strategies, and content distribution are some of the different areas where I’ve worked in the past. I can help bring your ideas to life, from concept, production, to editing. My work is usually focused on a content strategy and the end-result is a polished, platform-ready deliverable for you and your audience to enjoy on Instagram, TikTok, LinkedIn, YouTube, and other channels.

While I have experience in the craft, what makes me stand out is my ability to marry strategic thinking to creative execution. I know the importance of pacing, of emotional connection, of branding and audience psychology - but I always strive to make work that feels authentic and not overly produced, that connects without being manipulative, that balances brand voice with honest human interest.

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Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Director, Producer & Editor at NATOREUS - To Be Loved
December 26, 2025 - January 2, 2026
Created, directed, produced, filmed and edited To Be Loved, a visual display of intimacy, identity, relationships and varied expressions of love. Directed the project from inception to finish, culminating in an April 2026 exhibition at The Yards in Rochester, NY. Coordinated models, photography, interviews, production support, visual presentation, post-production, promotional materials and the exhibit itself. Produced films, photographic displays and interview series Voices From To Be Loved.
Freelance Video Editor & Content Producer at Self-Employed/Various Clients
December 1, 2025 - Present
Produce and edit cinematic social media content for businesses, events, weddings, artists, and personal brands. This includes branded promos, recaps, weddings, interviews, behind the scenes, short form campaigns, and social media edits. From organizing the footage, the editing process itself, the music and pace, colors and sounds, to the publishing on different platforms such as Instagram, TikTok, LinkedIN, and YouTube. Clients include Ware to Wear Resale and independent wedding & creative production work.
Podcast Producer & Content Strategist at Steel City Growth
August 1, 2025 - Present
Creation of full cycle content production of podcast and digital video content for Steel City Growth by Murphy Business Pittsburgh's Owner William Ilgenfritz. Includes editing long-form video and podcast episodes, creating social media clips for LinkedIn, TikTok, Instagram, and YouTube, thumbnails and graphic design, episode titles and descriptions, publishing on Transistor and YouTube, creation of content planning, authority content, promotional video content, and brand messaging for business sales, acquisitions, and education of business owners. Includes assistance with scheduling, distribution, organization of assets, and promotion via paid YouTube campaigns.
Creative Director, Producer & Video Editor at NATOREUS
June 2, 2025 - Present
Founded and lead NATOREUS, a multidisciplinary creative studio generating visual content, original editorials, filmmaking, cultural codes, movement, and identity. From concept to production, realized all elements of the projects, developed styling direction, conducted research, designed mood boards, organized casts and crews, worked with production teams, directed talent and the shoots, edited the visuals, and supervised the editing. Cooperated with photographers, video creators, models, performers, companies, and other entities to create cinematographic visual productions and narratives for online and offline media.
Creative Director & Social Media Content Producer at The Wok
October 1, 2024 - July 1, 2026
Created and produced short-form social media content for a restaurant brand. This involved coming up with a concept, filming, video editing, developing visual direction to tell stories about food, atmosphere, and customer experience. Produced content for Instagram, TikTok, and other platforms. Helped the brand promote itself on social media by creating promotional videos and campaigns, developing strategy, and producing content for all social media platforms.
Senior Customer Success Manager & Content Strategist at Audience Genomics
July 1, 2024 - December 19, 2025
Offered guidance in developing content strategies, branding, social media planning, and digital marketing campaigns. Assisted in creating custom content planners, branding strategies, image and video banks, screening social media posts, and training clients on social media strategies and content creation. Experience in working with personal blogs, small businesses, fitness and wellness niches, entertainment accounts, and enterprise-level marketing. Able to shape business needs into compelling content strategies.

Education

Master of Science in Business Analytics at Simon Business School, University of Rochester
August 1, 2023 - May 17, 2024
Graduate studies provided an opportunity to develop skills in business analytics, decision-making, marketing, and interpreting audience and performance data for business improvement. Outside of the Simon School, I was able to lead creative projects that brought together elements of culture, fashion, storytelling, special events, and graphic design.
Bachelor of Arts in Business and Sociology at St. Lawrence University
July 1, 2019 - May 19, 2023
I studied business and sociology, and I want to share my knowledge of human psychology, culture, and communication, as well as branding and organizational learning, with you. My academic experience helps me create engaging stories, develop a creative strategy, work with clients, and create content that resonates with the audience.

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Other
    Ware to Wear Resale — Owner-Led Brand Story

    This owner-led social video is for Ware to Wear Resale, a local vintage and resale boutique here in Rochester. I filmed it for them and their owner, Nick, as he interacted with customers in his store during an in-store sale. This allowed him to be the storyteller, and his natural rapport with others became the focus of the video.

    I did not make this as a traditional advertisement; instead, I used candid conversation and interaction, as well as the ambiance and environment, to create a video that was both genuine and engaging for the social media platform. It has been cut and edited with an eye toward utilizing social media’s natural flow and connection, utilizing conversation, music, rhythm, and the setting and lighting of the event itself, to both highlight Nick and give insight into the welcoming, community environment of Ware to Wear Resale.

    Watch the final video:

    My contributions included:

    • Video production
    • Candid event filming
    • Interview and dialogue editing
    • Narrative editing
    • Music selection
    • Audio balancing
    • Social media formatting
    • Caption and rollout development
    The Last Man Standing — Cinematic Editorial Campaign

    The Last Man Standing is a concept of mine about the anxiety a person may feel on the approach to an unfamiliar endeavor and the subsequent liberation of simply being able to be yourself and enjoy the experience of simply being there.

    The idea came from one particular suit I found over at Ware to Wear Resale in Rochester, NY. Finding who the right person to be in it and where the right place to be worn, I fleshed out a whole story around it. Bringing clothing, characters, choreography, cinematography and video editing together in a creative concept that allowed me to express myself.

    I conceptualized, directed, cast, edited and produced the finished piece and campaign, which involved short cinematic videos, portraits, group content and social media teasing the full story for the consumer.

    Watch the cinematic film:

    View the editorial photographs:

    View additional campaign content:

    My contributions included:

    • Original concept development
    • Creative direction
    • Visual storytelling
    • Production planning
    • Talent and team coordination
    • On-set direction
    • Video editing and post-production
    • Photo editing
    • Social campaign development
    Ware to Wear Resale — Multi-Vendor Sale Campaign

    This social-first recap was created for a multi-day sale hosted by Ware to Wear Resale in Rochester, NY. The event was a gathering spot for the store’s staff, local vendors, customers, vintage clothes and accessories, and community atmosphere.

    I filmed the day’s public sale and edited it together into a quick recap that showcases the environment, vendors, products, and energy of the event. All of the vendors got their time in the spotlight, but the recap always returned to Ware to Wear as the main attraction.

    The final edit was formatted for Instagram and short social posts, using music and pacing to highlight the environments, vendors, and events that made the day special.

    Watch the event recap:

    Featured vendors:

    • Saturn Oddities
    • Etymology Shop
    • Charmed by Nur
    • Aqua Rose

    My contributions included:

    • Event videography
    • Short-form video editing
    • Vendor and product coverage
    • Music-driven editing
    • Color correction
    • Social platform formatting
    • Caption development
    • Campaign rollout support