I design to solve problems and craft digital experiences that feel effortless, memorable, and measurable — without pixel pushing or fluff.
I’ve partnered with high-growth startups and international companies across SaaS, AI-driven products, e-Commerce and luxury markets. My work turns complexity into elegant clarity that both delight users and drive business growth.
🧑🏼💻Some of my personal highlights:
⤷ Optimized client’s onboarding by lifting CSAT from 33% → 70%, resulting in US$2.000.000 of new contracts for a luxury aviation brand;
⤷ Led the design of São Paulo’s new property regularization app with results as task success rate increased by 80%, +50k downloads in the first Q1 and generating $200k in monthly payments;
⤷ Increased retention rate by +28% for an AI platform through UX optimization and high-fidelity prototyping.
🔹What I bring to the table:
⤷ Human-centered design that balances user needs with business goals;
⤷ Data-driven decision making through research insights, user feedback and analytics;
⤷ Strategic and rationable design for product’s vision roadmap.
Great design isn’t just seen or used… it’s felt. If you want digital products that perform as beautifully as they look, I’m your guy!
Let’s connect and create digital experiences that truly make a difference.
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● Orchestrated the end-to-end product design lifecycle for a property regularization application, resulting in
20,000+ downloads within the first month of launch.
● Designed wireframes, interactive prototypes, and user flows informed by qualitative and quantitative user
research, leading to a 45% increase in task success rate and a 30% reduction in average time-to-completion.
● Pioneered and delivered a comprehensive, WCAG-compliant design system to ensure accessibility and
usability across a wide user demographic, supporting digital inclusion initiatives.
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● Led a full-scale product redesign grounded in user research with 40+ SME clients, which reduced bounce rate by 62.5% (from 32% to 12%) and redefined core user journeys.
● Architected a modernized SaaS experience featuring improved navigation and AI interaction clarity; the
streamlined onboarding flow contributed to a 67% Daily Active User rate post-launch.
● Partnered with cross-functional marketing and sales teams to align launch strategy, driving a 47% increase in product adoption and an 83% growth in subscription revenue within the first month.
● Championed an innovative luxury customer research initiative to identify experience gaps, directly informing a complete redefinition of high-fidelity product journeys from conversion to scheduling.
● Validated design improvements over a six-month period, achieving $2,000,000 in new contracts alongside a
47% increase in website traffic and a 24% gross profit conversion rate.
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