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Hi, I’m Nathan Schluter—a strategic senior marketing copywriter and content manager with 10+ years in digital marketing. My work spans branding campaigns, sales collateral, websites, ads across print and digital, radio and video spots, email marketing, blogs, and social media. I’m passionate about blending creative storytelling with data-driven insights to drive engagement and conversions. I’m comfortable leading omni-channel programs in regulated industries and embracing AI-driven workflows to speed production without sacrificing quality. I collaborate across teams to preserve a consistent brand voice, scale content initiatives, and deliver compelling experiences across web, email, social, and campaigns.…Hi, I’m Nathan Schluter—a strategic senior marketing copywriter and content manager with 10+ years in digital marketing. My work spans branding campaigns, sales collateral, websites, ads across print and digital, radio and video spots, email marketing, blogs, and social media. I’m passionate about blending creative storytelling with data-driven insights to drive engagement and conversions. I’m comfortable leading omni-channel programs in regulated industries and embracing AI-driven workflows to speed production without sacrificing quality. I collaborate across teams to preserve a consistent brand voice, scale content initiatives, and deliver compelling experiences across web, email, social, and campaigns.

Nathan Schluter

Copywriter, Content Creator, Brand Strategist, +2

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Hi, I’m Nathan Schluter—a strategic senior marketing copywriter and content manager with 10+ years in digital marketing. My work spans branding campaigns, sales collateral, websites, ads across print and digital, radio and video spots, email marketing, blogs, and social media. I’m passionate about blending creative storytelling with data-driven insights to drive engagement and conversions. I’m comfortable leading omni-channel programs in regulated industries and embracing AI-driven workflows to speed production without sacrificing quality. I collaborate across teams to preserve a consistent brand voice, scale content initiatives, and deliver compelling experiences across web, email, social, and campaigns.…Hi, I’m Nathan Schluter—a strategic senior marketing copywriter and content manager with 10+ years in digital marketing. My work spans branding campaigns, sales collateral, websites, ads across print and digital, radio and video spots, email marketing, blogs, and social media. I’m passionate about blending creative storytelling with data-driven insights to drive engagement and conversions. I’m comfortable leading omni-channel programs in regulated industries and embracing AI-driven workflows to speed production without sacrificing quality. I collaborate across teams to preserve a consistent brand voice, scale content initiatives, and deliver compelling experiences across web, email, social, and campaigns.

Available to hire

Hi, I’m Nathan Schluter—a strategic senior marketing copywriter and content manager with 10+ years in digital marketing. My work spans branding campaigns, sales collateral, websites, ads across print and digital, radio and video spots, email marketing, blogs, and social media. I’m passionate about blending creative storytelling with data-driven insights to drive engagement and conversions.

I’m comfortable leading omni-channel programs in regulated industries and embracing AI-driven workflows to speed production without sacrificing quality. I collaborate across teams to preserve a consistent brand voice, scale content initiatives, and deliver compelling experiences across web, email, social, and campaigns.

Skills

Copywriting

Email Marketing

Brand Identity

Experience Level

Copywriting

Expert

Email Marketing

Expert

Brand Identity

Expert

Language

English

Fluent

Work Experience

Content Manager at Home Energy Club

January 1, 2024 - July 1, 2025

Lead copywriter and content manager for the Deregulated Energy team on Home Energy Club, USA Today and MarketWatch. Managed a content team of five writers, two virtual assistants, and one editor; provided discerning and constructive criticism to help the team support business priorities and align with SEO best practices. Optimized omni-channel content, increasing presence in SEO, GEO, and AI-assisted results, securing #1 rankings on key terms. Built an AI-assisted workflow using Claude Projects to draft article briefs and produce written content, iterating and optimizing copy while maintaining editorial quality and brand standards. Pivoted content strategies following a Google core algorithm update. Stewarded the brand voice and editorial quality across Home Energy Club, USA Today, MarketWatch, EcoWatch, and This Old House. Performed subject matter research, executing a customer survey and stakeholder interviews. Used CMS to publish and QA content across multiple platforms, ensuring ac

Senior UX Copywriter at Discount Tire

November 1, 2020 - January 1, 2024

Crafted and edited UX copy, error messages, load screens, A/B tests, empty states, and hero text, collaborating cross-functionally with UX designers and researchers to reduce friction and increase conversion. Developed and optimized lifecycle email campaigns through iterative testing, yielding a 32% increase in transactions and a 38% increase in revenue year-over-year. Honed meta titles and meta descriptions across content pages using SEO best practices. Wrote 250+ SEO-focused vehicle landing pages, aiding discoverability and driving 8,000,000+ sessions. Spearheaded the writing team and editorial calendar, delegating assignments and editing content. Wrote PDP copy, translating jargon into compelling copy and earning top product rankings.

Freelance Marketing Copywriter at Ginger Eliza (Wedding and Elopement Photographer)

June 1, 2018 - Present

Partnered with photographer Ginger Eliza to revamp website content strategy, optimize for local organic search in Northern California, refresh old content, and plan full-site optimization. Developed a style guide to improve tonal consistency and enhance brand voice. Curated a content calendar to build website authority and showcase the photographer’s work. Composed and optimized 50 landing pages for Bumper.com, balancing discoverability, message clarity, and conversion intent. Leveraged AI to scale content creation for Bumper.com, improving clarity, quality, and speed. Collaborated with animator Kyle Martinez to convert blog copy about computer vision into a script for an animated short film.

Public Relations Specialist at Discount Tire

January 1, 2018 - November 1, 2020

Led the public relations team, overseeing the communications vision and strategy, and managing the annual budget. Orchestrated key public relations campaigns, including National Tire Safety Week and Winter Tire Safety. Provided crisis management services, writing and disseminating crisis communications both internally and externally. Wrote press releases and internal communications for product launches, new stores, ad campaigns, and partnerships.

Advertising Copywriter II at Discount Tire

August 1, 2015 - January 1, 2018

Working from marketing briefs and research data, crafted on-target, omni-channel radio and video scripts, product copy, billboard ads, digital display ads, and paid search ads, all while maintaining the brand voice. Crafted radio and video ads to support annual pillar promotions and new store openings. Wrote and edited organic and promotional social media copy supporting campaigns, contests, and audience engagement.