Infinix Note Edge Launch Campaign

The NOTE Edge launch was about showing that the phone could deliver both style and performance. There was a lot to communicate, but I didn’t want the campaign to feel like a long list of specifications.
My role was to take all of those features and turn them into visuals that felt clean, premium and easy to understand. What I’m most proud of is how consistent the final work feels.

My contributions included:

1. Designed launch creatives and promotional materials across digital, print and retail.
2. Created product-feature graphics highlighting the display, battery, camera, sound and performance.
3. Produced social media and video content for product awareness and promotion.
4. Designed materials for media meetings, launch events, dealers and in-store branding.