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I am a results-driven digital marketing professional with over 7 years of experience managing cross-functional teams and multi-channel campaigns across the UK, Australia, and Pakistan. My expertise lies in leading client relationships, coordinating teams involving content, design, and development, and driving measurable growth through performance marketing strategies. I excel at translating complex analytics into actionable insights that improve ROI, client satisfaction, and long-term retention. My journey has allowed me to work remotely and onsite with diverse businesses, managing substantial ad spends and delivering significant revenue growth. I am passionate about optimizing campaigns and fostering collaboration to align marketing efforts with overarching business objectives, making data-driven decisions to maximize impact.…I am a results-driven digital marketing professional with over 7 years of experience managing cross-functional teams and multi-channel campaigns across the UK, Australia, and Pakistan. My expertise lies in leading client relationships, coordinating teams involving content, design, and development, and driving measurable growth through performance marketing strategies. I excel at translating complex analytics into actionable insights that improve ROI, client satisfaction, and long-term retention. My journey has allowed me to work remotely and onsite with diverse businesses, managing substantial ad spends and delivering significant revenue growth. I am passionate about optimizing campaigns and fostering collaboration to align marketing efforts with overarching business objectives, making data-driven decisions to maximize impact.

Muhammad Nauman Ali

Social Media Freelancer, Digital Marketer, PPC Manager, +5

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I am a results-driven digital marketing professional with over 7 years of experience managing cross-functional teams and multi-channel campaigns across the UK, Australia, and Pakistan. My expertise lies in leading client relationships, coordinating teams involving content, design, and development, and driving measurable growth through performance marketing strategies. I excel at translating complex analytics into actionable insights that improve ROI, client satisfaction, and long-term retention. My journey has allowed me to work remotely and onsite with diverse businesses, managing substantial ad spends and delivering significant revenue growth. I am passionate about optimizing campaigns and fostering collaboration to align marketing efforts with overarching business objectives, making data-driven decisions to maximize impact.…I am a results-driven digital marketing professional with over 7 years of experience managing cross-functional teams and multi-channel campaigns across the UK, Australia, and Pakistan. My expertise lies in leading client relationships, coordinating teams involving content, design, and development, and driving measurable growth through performance marketing strategies. I excel at translating complex analytics into actionable insights that improve ROI, client satisfaction, and long-term retention. My journey has allowed me to work remotely and onsite with diverse businesses, managing substantial ad spends and delivering significant revenue growth. I am passionate about optimizing campaigns and fostering collaboration to align marketing efforts with overarching business objectives, making data-driven decisions to maximize impact.

Available to hire

I am a results-driven digital marketing professional with over 7 years of experience managing cross-functional teams and multi-channel campaigns across the UK, Australia, and Pakistan. My expertise lies in leading client relationships, coordinating teams involving content, design, and development, and driving measurable growth through performance marketing strategies. I excel at translating complex analytics into actionable insights that improve ROI, client satisfaction, and long-term retention.

My journey has allowed me to work remotely and onsite with diverse businesses, managing substantial ad spends and delivering significant revenue growth. I am passionate about optimizing campaigns and fostering collaboration to align marketing efforts with overarching business objectives, making data-driven decisions to maximize impact.

Skills

Experience Level

Expert

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Intermediate

Language

English

Fluent

Urdu

Fluent

Work Experience

Paid Social Media Expert at Halite Salts UK

July 1, 2024 - December 31, 2024

Directed a comprehensive multi-channel marketing strategy, managing Google and Facebook advertising strategies that drove a 375% increase in total sales, scaling revenue from £696 to over £120,345. Achieved 425% growth in total orders and enhanced conversion rates by 60% to reach 8.54%. Developed performance dashboards for tracking KPIs, enabling real-time optimization and predictive trend analysis. Implemented A/B testing strategies for ad creatives and copy to boost CTR and lower CPA.

Facebook Ads Manager (remote) at OzSupplyz Australia

June 1, 2022 - August 26, 2025

Generated A$51.4K revenue on A$15K ad spend (ROAS: 3.43) through strategic social media marketing. Built scalable ad funnels, integrating TikTok & Pinterest testing, increasing brand engagement by 200%. Developed automated reports in Looker Studio, providing real-time insights into ad performance and user behavior.

Social Media Advertising Manager (remote) at Furniture Bunny UK

November 1, 2022 - August 26, 2025

Managed a £45k ad spend to drive £420k in sales, achieving an 833% return on ad spend (ROAS). Designed high-impact Facebook and Instagram campaigns targeting diverse audience segments. Planned cross-platform promotions, increasing brand reach and engagement by 300%. Built scalable ad funnels and automated reporting systems for seamless performance monitoring.

Digital Marketing Lead | Facebook Ads Manager (Remote, Multi-Client) at Markitfied

July 1, 2020 - Present

Created and managed high-performing digital ad campaigns across various industries, including eCommerce, SaaS, lead generation, and B2B/B2C brands. Managed €500K+ in ad spend, optimizing budgets to maximize conversion rates, customer lifetime value, and ROAS. Developed full-funnel ad strategies leveraging dynamic product ads, retargeting, and lookalike audiences to improve customer acquisition and retention. Spearheaded A/B and multivariate testing to refine ad creatives, messaging, and landing pages, boosting CTR by 40%. Provided strategic reporting, insights, and performance forecasts to stakeholders ensuring alignment with KPIs and revenue targets.

Digital Marketing Executive (onsite) at Mamango Pvt Ltd

August 1, 2019 - August 26, 2025

Promoted from Assistant to Executive within 2 years, successfully managing 8 eCommerce store paid media operations. Executed multi-channel paid advertising strategies (Meta Ads) to drive online sales and lead generation. Implemented data-driven audience segmentation and retargeting, increasing customer conversion rates by 30%. Developed organic and paid synergy strategies, increasing overall website traffic by 45%. Led A/B testing on ad creatives, landing pages, and copywriting, improving campaign ROI and engagement rates. Managed and optimized ad campaigns using Facebook Ads Manager, achieving a 25% reduction in cost-per-click.

Facebook Ads Manager at Ozsupplyz Australia

June 1, 2022 - August 26, 2025

Generated A$51.4K revenue from A$15K spend achieving ROAS of 3.43. Collaborated with design and content teams to test creatives across Meta, TikTok, and Pinterest increasing engagement by 200%. Built Looker Studio dashboards providing real-time insights to stakeholders.