Navjot Kaur Patel

Own the company website end-to-end (content, CMS updates, UX, technical health, and accessibility). Drive SEO performance via keyword research, metadata, schema, internal linking, and page speed using SEMrush, Search Console, and GA4. Build monthly GA4 and Power BI dashboards for senior leadership and translate results into prioritized recommendations. Implement GA4 and GTM tracking from scratch including conversion events, UTM attribution, and goal configuration. Manage end-to-end social content calendar and campaign-linked publishing across LinkedIn, Instagram, and Facebook. Write, design, and deploy CASL-compliant email campaigns in Mailchimp with A/B testing. Execute trade shows end-to-end: booth design, vendors, print, travel/logistics, on-site management, and post-event ROI reporting. Create marketing collateral and executive decks using Adobe/Canva and produce video from concept to final edit. Build SOPs/intake workflows that reduced campaign delivery timelines by 30% and mentor

Analyzing business needs and identifying process gaps. I recommend process and operational improvements, serve as an Event Experience Expert, enhance brand engagement, extract and validate data, develop reports, build dashboards, and collaborate with various teams to drive data-driven decision-making.

Restructured Google Ads paid campaigns using audience segmentation and creative testing, improving ROAS by 25% within 90 days. Managed full content calendar, Shopify storefront, and email program. Improved email click-through rate by 18% and reduced landing page bounce rate by 15% using GA4-grounded A/B testing of subject lines, CTAs, and page content. Trained and onboarded 3 team members; created SOPs to reduce ramp-up time by 40%. Led end-to-end product launches and seasonal promotions by coordinating creative production, email, social, and web updates within tight timelines and budgets.