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Results-driven Lead Digital Marketing Specialist with 7+ years of end-to-end ownership across website management, SEO, social media, email marketing, trade show planning, graphic design, video production, and executive reporting. Leads full-funnel campaigns with a rare mix of strategy, creative execution, and operational discipline. At Albarrie Canada for 6+ years, independently owned the entire marketing function—building SOPs, dashboards, and measurement from scratch—driving measurable growth in organic traffic, digital engagement, and campaign performance while scaling team capability and delivery speed.…Results-driven Lead Digital Marketing Specialist with 7+ years of end-to-end ownership across website management, SEO, social media, email marketing, trade show planning, graphic design, video production, and executive reporting. Leads full-funnel campaigns with a rare mix of strategy, creative execution, and operational discipline. At Albarrie Canada for 6+ years, independently owned the entire marketing function—building SOPs, dashboards, and measurement from scratch—driving measurable growth in organic traffic, digital engagement, and campaign performance while scaling team capability and delivery speed.

Navjot Kaur Patel

Digital Marketer, SEO Expert, Social Media Manager, +2

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Results-driven Lead Digital Marketing Specialist with 7+ years of end-to-end ownership across website management, SEO, social media, email marketing, trade show planning, graphic design, video production, and executive reporting. Leads full-funnel campaigns with a rare mix of strategy, creative execution, and operational discipline. At Albarrie Canada for 6+ years, independently owned the entire marketing function—building SOPs, dashboards, and measurement from scratch—driving measurable growth in organic traffic, digital engagement, and campaign performance while scaling team capability and delivery speed.…Results-driven Lead Digital Marketing Specialist with 7+ years of end-to-end ownership across website management, SEO, social media, email marketing, trade show planning, graphic design, video production, and executive reporting. Leads full-funnel campaigns with a rare mix of strategy, creative execution, and operational discipline. At Albarrie Canada for 6+ years, independently owned the entire marketing function—building SOPs, dashboards, and measurement from scratch—driving measurable growth in organic traffic, digital engagement, and campaign performance while scaling team capability and delivery speed.

Available to hire

Results-driven Lead Digital Marketing Specialist with 7+ years of end-to-end ownership across website management, SEO, social media, email marketing, trade show planning, graphic design, video production, and executive reporting. Leads full-funnel campaigns with a rare mix of strategy, creative execution, and operational discipline.

At Albarrie Canada for 6+ years, independently owned the entire marketing function—building SOPs, dashboards, and measurement from scratch—driving measurable growth in organic traffic, digital engagement, and campaign performance while scaling team capability and delivery speed.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Panjabi, Punjabi

Fluent

Gujarati

Advanced

Work Experience

Lead Digital Marketing Specialist at Albarrie Canada

August 1, 2022 - Present

Own the company website end-to-end (content, CMS updates, UX, technical health, and accessibility). Drive SEO performance via keyword research, metadata, schema, internal linking, and page speed using SEMrush, Search Console, and GA4. Build monthly GA4 and Power BI dashboards for senior leadership and translate results into prioritized recommendations. Implement GA4 and GTM tracking from scratch including conversion events, UTM attribution, and goal configuration. Manage end-to-end social content calendar and campaign-linked publishing across LinkedIn, Instagram, and Facebook. Write, design, and deploy CASL-compliant email campaigns in Mailchimp with A/B testing. Execute trade shows end-to-end: booth design, vendors, print, travel/logistics, on-site management, and post-event ROI reporting. Create marketing collateral and executive decks using Adobe/Canva and produce video from concept to final edit. Build SOPs/intake workflows that reduced campaign delivery timelines by 30% and mentor

Senior Digital Marketing Analyst at Albarrie Canada

August 1, 2022 - Present

Analyzing business needs and identifying process gaps. I recommend process and operational improvements, serve as an Event Experience Expert, enhance brand engagement, extract and validate data, develop reports, build dashboards, and collaborate with various teams to drive data-driven decision-making.

Senior Digital Marketing Specialist at Home Coffee Solutions

December 1, 2021 - July 1, 2022

Restructured Google Ads paid campaigns using audience segmentation and creative testing, improving ROAS by 25% within 90 days. Managed full content calendar, Shopify storefront, and email program. Improved email click-through rate by 18% and reduced landing page bounce rate by 15% using GA4-grounded A/B testing of subject lines, CTAs, and page content. Trained and onboarded 3 team members; created SOPs to reduce ramp-up time by 40%. Led end-to-end product launches and seasonal promotions by coordinating creative production, email, social, and web updates within tight timelines and budgets.

Senior Digital Marketing Specialist / Website Maintenance at Home Coffee Solutions

December 1, 2021 - July 1, 2022

Optimized Google Search and Shopping to improve ROI, trained and onboarded new team members, developed creative assets, maintained and optimized the Shopify website, analyzed campaign performance, and ensured inventory accuracy.

Digital Marketing Specialist at GreenLeaf Pest Control

February 1, 2020 - November 1, 2021

I built conversion-focused landing pages, designed pop-ups and automated email flows, delivered weekly KPI reports, and supported data-driven marketing adjustments to enhance customer engagement.

Digital Marketing Analyst — Intern at Avanto Solutions

February 1, 2019 - October 1, 2019

Coordinated go-live for 3 client websites managing content, SEO, metadata, and GA/GTM configuration, improving indexed traffic by 20% within 90 days of launch for each site. Executed end-to-end email campaigns from list segmentation and copywriting through deployment and performance analysis while maintaining above-benchmark open and engagement rates.

Digital Marketing Specialist – Intern at Avanto Solutions

February 1, 2019 - October 1, 2019

Created analytics reports using Google Analytics and Tag Manager, supported website builds, ensured brand consistency, and executed off-page SEO activities.

Marketing & Campaign Specialist at Inext Solutions

January 1, 2015 - May 1, 2017

Managed integrated digital campaigns across paid search, social, and email for 10+ client accounts, supporting multi-year contract renewals through consistent measurable improvements in organic visibility, traffic quality, and cost efficiency. Reduced average cost-per-click by 15% by aligning organic keyword strategy with paid search campaigns and improving integrated search efficiency via data-driven content and audience refinement.

Marketing Specialist – Digital Campaign and Paid Media at Inext Solutions

January 1, 2015 - May 1, 2017

Presented analytics insights to clients, designed integrated digital marketing campaigns, conducted keyword research, and improved client visibility and performance.