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I'm a Social Media & Content Strategist with 5+ years of experience driving audience growth and engagement through data-driven content and social media strategy across nonprofit, entertainment, and commercial sectors. I bring strong client relationship and end-to-end project management skills, delivering measurable results for high-profile clients through planning, execution, and performance optimization. I collaborate with creators, artists, and broadcasters to enhance brand reach and audience retention, oversee content creation/design/distribution for digital entertainment projects, and use analytics to refine strategies and improve engagement and conversion outcomes.…I'm a Social Media & Content Strategist with 5+ years of experience driving audience growth and engagement through data-driven content and social media strategy across nonprofit, entertainment, and commercial sectors. I bring strong client relationship and end-to-end project management skills, delivering measurable results for high-profile clients through planning, execution, and performance optimization. I collaborate with creators, artists, and broadcasters to enhance brand reach and audience retention, oversee content creation/design/distribution for digital entertainment projects, and use analytics to refine strategies and improve engagement and conversion outcomes.

Nawal Farrukh

Social Media Freelancer, Social Media Manager, Marketer, +7

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I'm a Social Media & Content Strategist with 5+ years of experience driving audience growth and engagement through data-driven content and social media strategy across nonprofit, entertainment, and commercial sectors. I bring strong client relationship and end-to-end project management skills, delivering measurable results for high-profile clients through planning, execution, and performance optimization. I collaborate with creators, artists, and broadcasters to enhance brand reach and audience retention, oversee content creation/design/distribution for digital entertainment projects, and use analytics to refine strategies and improve engagement and conversion outcomes.…I'm a Social Media & Content Strategist with 5+ years of experience driving audience growth and engagement through data-driven content and social media strategy across nonprofit, entertainment, and commercial sectors. I bring strong client relationship and end-to-end project management skills, delivering measurable results for high-profile clients through planning, execution, and performance optimization. I collaborate with creators, artists, and broadcasters to enhance brand reach and audience retention, oversee content creation/design/distribution for digital entertainment projects, and use analytics to refine strategies and improve engagement and conversion outcomes.

Available to hire

I’m a Social Media & Content Strategist with 5+ years of experience driving audience growth and engagement through data-driven content and social media strategy across nonprofit, entertainment, and commercial sectors. I bring strong client relationship and end-to-end project management skills, delivering measurable results for high-profile clients through planning, execution, and performance optimization.

I collaborate with creators, artists, and broadcasters to enhance brand reach and audience retention, oversee content creation/design/distribution for digital entertainment projects, and use analytics to refine strategies and improve engagement and conversion outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Work Experience

Client Service Manager at Quarks Pvt Ltd

February 4, 2026 - Present

Manage end-to-end client servicing and marketing strategy for multiple high-profile clients as Client Service Manager at Quarks. My work includes developing brand guidelines to ensure a consistent digital presence, leading content production and executing shoots for social media and marketing campaigns, and creating monthly social media content calendars aligned with each client's objectives. I also coordinate closely with internal teams to keep campaigns on track and maintain strong client relationships throughout. This role brings together everything from my previous experience — strategy, content, and client management — into one end-to-end function.

Assistant Marketing Manager at CIRCLE Women Association

January 1, 2024 - January 26, 2026

Led digital marketing and social media strategy for CIRCLE Women Association, a nonprofit focused on women's empowerment. My work included planning integrated campaigns around empowerment initiatives, building influencer partnerships to expand reach, and overseeing content creation from planning through publishing. I also tracked performance data to continuously refine strategy and improve engagement. I was promoted from Social Media Coordinator to Assistant Marketing Manager during this time. This role sharpened my ability to turn a mission-driven message into content that builds real community trust.

Audience Growth Manager at Dot Republic Media

February 18, 2021 - December 31, 2023

Led content strategy and audience growth for both client accounts and Dot Republic Media's in-house digital entertainment brands and social channels. My work included planning audience growth strategy, collaborating closely with creators, artists, and broadcasters to improve brand reach and retention, and supervising a team handling content creation, design, and distribution. Over the course of a year, I grew our combined in-house social audience to over 10 million, and contributed to a 40% revenue increase through content-driven growth strategy. This role gave me hands-on experience leading teams and connecting content decisions directly to business outcomes.

Social Media Executive at Half Price Packaging

October 21, 2020 - January 31, 2021

Managed social media presence and content creation for Half Price Packaging, focused on boosting brand visibility and supporting business development. My work included creating multimedia content to increase audience interaction, managing day-to-day social accounts with consistent posting, and generating B2B sales leads through targeted social media outreach. This early role gave me my first experience linking social media activity directly to real business outcomes like lead generation.