Nawal Farrukh

Manage end-to-end client servicing and marketing strategy for multiple high-profile clients as Client Service Manager at Quarks. My work includes developing brand guidelines to ensure a consistent digital presence, leading content production and executing shoots for social media and marketing campaigns, and creating monthly social media content calendars aligned with each client's objectives. I also coordinate closely with internal teams to keep campaigns on track and maintain strong client relationships throughout. This role brings together everything from my previous experience — strategy, content, and client management — into one end-to-end function.

Led digital marketing and social media strategy for CIRCLE Women Association, a nonprofit focused on women's empowerment. My work included planning integrated campaigns around empowerment initiatives, building influencer partnerships to expand reach, and overseeing content creation from planning through publishing. I also tracked performance data to continuously refine strategy and improve engagement. I was promoted from Social Media Coordinator to Assistant Marketing Manager during this time. This role sharpened my ability to turn a mission-driven message into content that builds real community trust.

Led content strategy and audience growth for both client accounts and Dot Republic Media's in-house digital entertainment brands and social channels. My work included planning audience growth strategy, collaborating closely with creators, artists, and broadcasters to improve brand reach and retention, and supervising a team handling content creation, design, and distribution. Over the course of a year, I grew our combined in-house social audience to over 10 million, and contributed to a 40% revenue increase through content-driven growth strategy. This role gave me hands-on experience leading teams and connecting content decisions directly to business outcomes.