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Senior Graphic and Web Designer, versatile and detail-oriented, with over 8 years of experience creating visually engaging, user-centered digital experiences. Combining a strong command of graphic design, branding, and front-end development with a solid understanding of UX/UI, delivering creative solutions aligned with business goals and brand identity strengthening. Recognized for leadership skills, collaborative mindset, and the ability to elevate design standards and creative teams within global financial and retail organizations.…Senior Graphic and Web Designer, versatile and detail-oriented, with over 8 years of experience creating visually engaging, user-centered digital experiences. Combining a strong command of graphic design, branding, and front-end development with a solid understanding of UX/UI, delivering creative solutions aligned with business goals and brand identity strengthening. Recognized for leadership skills, collaborative mindset, and the ability to elevate design standards and creative teams within global financial and retail organizations.

Nayeli Mercado

Web Designer, UX Designer, UI Designer, +3

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Senior Graphic and Web Designer, versatile and detail-oriented, with over 8 years of experience creating visually engaging, user-centered digital experiences. Combining a strong command of graphic design, branding, and front-end development with a solid understanding of UX/UI, delivering creative solutions aligned with business goals and brand identity strengthening. Recognized for leadership skills, collaborative mindset, and the ability to elevate design standards and creative teams within global financial and retail organizations.…Senior Graphic and Web Designer, versatile and detail-oriented, with over 8 years of experience creating visually engaging, user-centered digital experiences. Combining a strong command of graphic design, branding, and front-end development with a solid understanding of UX/UI, delivering creative solutions aligned with business goals and brand identity strengthening. Recognized for leadership skills, collaborative mindset, and the ability to elevate design standards and creative teams within global financial and retail organizations.

Available to hire

Senior Graphic and Web Designer, versatile and detail-oriented, with over 8 years of experience creating visually engaging, user-centered digital experiences. Combining a strong command of graphic design, branding, and front-end development with a solid understanding of UX/UI, delivering creative solutions aligned with business goals and brand identity strengthening. Recognized for leadership skills, collaborative mindset, and the ability to elevate design standards and creative teams within global financial and retail organizations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Graphic & Web Designer – Design Leader at Principal Financial Group

December 19, 2020 - August 20, 2025

Promoted after demonstrating leadership and creative excellence in digital design. • Led the design team, supervising multiple projects to ensure brand consistency across digital and print assets. • Organized and distributed workloads, maintaining timelines and design quality. • Provided brand training to new employees and guided external suppliers in proper asset delivery. • Designed dynamic, visually appealing landing pages in Drupal CMS, ensuring accessibility and brand alignment. • Evaluated team performance, offering constructive feedback and fostering creative growth. Graphic & Web Designer | Dec 2020 – Mar 2022 • Created UI for multiple landing pages and led the UX/UI redesign of the Principal Mexico App. • Designed marketing materials including flyers, brochures, social media visuals, and HTML-based emails using Marketing Cloud. • Supported new digital tools and experiences, contributing to modernization of the company’s digital presence.

UX/UI Designer at Office Depot Mexico

January 31, 2018 - March 26, 2020

Multinational retail company with over 1,200 stores worldwide and one of Mexico’s largest e-commerce platforms. UX/UI Designer Jan 2019 – Mar 2020 • Developed low- and high-fidelity prototypes, wireframes, and mockups for e-commerce interfaces. • Conducted user research, usability testing, and site performance improvements based on analytics. • Collaborated with product, development, and marketing teams to refine user flows and boost conversion rates. E-Commerce Web Designer |Feb 2018 – Dec 2018 • Updated the RadioShack Mexico website through the Hybris console, maintaining weekly and campaign-based content. • Designed landing pages, marketing emails, and social media materials, and led the homepage redesign project. • Contributed to creating a more dynamic, responsive, and brand-aligned digital experience.

Graphic & Web Designer at Aldo Conti Italia / Aldo Conti Jr.

December 25, 2015 - February 22, 2018

Leading Mexican fashion brand with national retail and e-commerce operations. • Designed advertising materials for national campaigns across print, outdoor, and digital media. • Managed VTEX platform updates: product uploads, pricing adjustments, and banner placement. • Edited and optimized product photography for online and printed catalogues.