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I'm a DTC and eCommerce growth leader with 16 years of experience across the US, UK, EU, GCC, and APAC. I own revenue, forecasting, CAC/LTV economics, and full-funnel performance, and I build growth engines that blend performance, CRO, lifecycle, brand, and analytics into one disciplined operating system. I turn product–market fit into scalable revenue, achieving 10× growth in new markets, 14%+ conversion uplift, lifecycle revenue from 6% to ~20%, and ROAS from 1.0 to 4.5 in six months. I’ve led 40+ person teams across Performance, Lifecycle, CRO, Creative, SEO, Affiliates, and Analytics, partnering with founders on positioning, customer insights, and growth playbooks for market expansion.…I'm a DTC and eCommerce growth leader with 16 years of experience across the US, UK, EU, GCC, and APAC. I own revenue, forecasting, CAC/LTV economics, and full-funnel performance, and I build growth engines that blend performance, CRO, lifecycle, brand, and analytics into one disciplined operating system. I turn product–market fit into scalable revenue, achieving 10× growth in new markets, 14%+ conversion uplift, lifecycle revenue from 6% to ~20%, and ROAS from 1.0 to 4.5 in six months. I’ve led 40+ person teams across Performance, Lifecycle, CRO, Creative, SEO, Affiliates, and Analytics, partnering with founders on positioning, customer insights, and growth playbooks for market expansion.

Neha Nambiar

Brand Strategist, Marketing Strategist, Growth Marketer, +4

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I'm a DTC and eCommerce growth leader with 16 years of experience across the US, UK, EU, GCC, and APAC. I own revenue, forecasting, CAC/LTV economics, and full-funnel performance, and I build growth engines that blend performance, CRO, lifecycle, brand, and analytics into one disciplined operating system. I turn product–market fit into scalable revenue, achieving 10× growth in new markets, 14%+ conversion uplift, lifecycle revenue from 6% to ~20%, and ROAS from 1.0 to 4.5 in six months. I’ve led 40+ person teams across Performance, Lifecycle, CRO, Creative, SEO, Affiliates, and Analytics, partnering with founders on positioning, customer insights, and growth playbooks for market expansion.…I'm a DTC and eCommerce growth leader with 16 years of experience across the US, UK, EU, GCC, and APAC. I own revenue, forecasting, CAC/LTV economics, and full-funnel performance, and I build growth engines that blend performance, CRO, lifecycle, brand, and analytics into one disciplined operating system. I turn product–market fit into scalable revenue, achieving 10× growth in new markets, 14%+ conversion uplift, lifecycle revenue from 6% to ~20%, and ROAS from 1.0 to 4.5 in six months. I’ve led 40+ person teams across Performance, Lifecycle, CRO, Creative, SEO, Affiliates, and Analytics, partnering with founders on positioning, customer insights, and growth playbooks for market expansion.

Available to hire

I’m a DTC and eCommerce growth leader with 16 years of experience across the US, UK, EU, GCC, and APAC. I own revenue, forecasting, CAC/LTV economics, and full-funnel performance, and I build growth engines that blend performance, CRO, lifecycle, brand, and analytics into one disciplined operating system.

I turn product–market fit into scalable revenue, achieving 10× growth in new markets, 14%+ conversion uplift, lifecycle revenue from 6% to ~20%, and ROAS from 1.0 to 4.5 in six months. I’ve led 40+ person teams across Performance, Lifecycle, CRO, Creative, SEO, Affiliates, and Analytics, partnering with founders on positioning, customer insights, and growth playbooks for market expansion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

Work Experience

Asia Marketing Manager (Remote) at HolaFly

January 1, 2024 - February 1, 2025

Owned regional digital marketing execution across APAC, aligning social, paid, email and web activity to a unified funnel view. Planned and optimized campaigns on Meta and Google Ads for key markets, coordinated with the global marketing team to localize messaging and offers, and evaluated landing pages, checkout flows and email funnels to improve comprehension and conversion. Built recurring performance reports and documented new tools/workflows to streamline execution and reporting. Tested tools and processes to support cross-functional and global teams while maintaining brand consistency.

Brand Marketing Manager at Recharge Health

January 1, 2021 - December 31, 2023

Shaped brand messaging and USPs across website, email and social channels for a consumer health tech wearable, improving trust and clarity across the funnel. Partnered with performance and product teams to align campaigns, content and landing pages with measurable KPIs (sign-ups, activations, repeat purchases). Strengthened lifecycle onboarding communications and built a Customer Hub to centralize educational content, FAQs and support resources, reducing support friction and helping users derive value faster. Created decks and reports summarizing campaign performance and customer insights for leadership and stakeholders.

Senior Marketing Manager at QUO Global

January 1, 2023 - Present

Built a digital-first funnel for B2B hospitality and branding clients, improving website engagement and lead quality. Led content and campaign development for LinkedIn, email and web to position QUO’s services, case studies and thought leadership. Translated brand strategy and USPs into clear digital messaging across channels while ensuring compliance with brand guidelines. Collaborated with cross-functional teams (strategy, creative, digital) to plan and execute campaigns with defined KPIs.

Global Corporate Brand Manager at QI Group

January 1, 2018 - December 31, 2020

Unified corporate brand communications across multiple regions and languages, ensuring consistent key messages and positioning. Led internal campaigns to reinforce leadership messaging and aligned global brand direction with local markets within policy guidelines.

Associate Creative Director at Interactive Avenues

January 1, 2016 - December 31, 2018

Developed integrated digital campaign narratives for clients such as Amazon, Xiaomi and Puma across social, web and display. Partnered with media and strategy teams to align creative with funnel stages, target audiences and performance KPIs. Mentored writers on digital-first brand voice, clarity and user-centric content for social and web.

Asia Marketing Manager at Holafly

January 1, 2024 - February 1, 2025

Owned regional digital marketing execution across APAC, aligning social, paid, email and web activity to a unified funnel view. Planned and optimized campaigns on Meta (Facebook/Instagram) and Google Ads for key markets (JP, KR, SG, MY, HK, TW) to hit traffic, new customer and ROAS goals. Coordinated with the global marketing team to localize messaging, offers and creative for APAC audiences while staying within global brand and communication guidelines. Evaluated landing pages, product pages, checkout and email flows to improve comprehension, reduce friction and increase conversions. Built recurring performance reports (GA4 + ads platforms) to share channel results and next-step recommendations with other departments. Tested and documented new tools and workflows to streamline execution and reporting for the marketing team.

Paid Media Manager at Pollinate Marketing

January 1, 2026 - Present

Manage paid advertising campaigns for boutique hotels and real estate clients across Meta and Google Ads, focusing on efficient acquisition and attribution. Launch and manage campaigns across Meta and Google, optimizing for lead quality, CTR, and CVR. Implement and maintain tracking pixels, conversion events, and attribution systems to ensure reliable reporting and campaign insight. Run structured A/B tests across copy, audiences, and placements to continuously improve campaign efficiency. Conduct weekly performance audits and deliver tactical recommendations to reduce acquisition costs and improve lead quality. Collaborate with the content team during monthly shoots to guide creative testing and ensure ad-ready assets aligned with campaign objectives. Support internal agency growth by launching and optimizing Pollinate’s own paid media campaigns.

Regional Marketing & Growth Lead (Asia) at Holafly

January 1, 2024 - February 1, 2025

Owned revenue growth and P&L drivers for Asia, building a full-stack DTC engine across performance, CRO, lifecycle, SEO, and affiliates. Scaled regional revenue 10× in 12 months through structured CRO + performance + lifecycle system. Led an experimentation program across LP/PDP/checkout + CRM that lifted CVR and stabilized AOV. Drove affiliate revenue growth and SEO revenue through offer, value, and content testing. Managed budgets while optimizing CAC and ROAS; built and led a distributed 40+ person team across KR, JP, SG, MY, HK, TW covering Performance, CRO, Creative, Lifecycle, SEO, and Affiliates. Owned quarterly roadmapping, forecasting, pacing, and growth cadence rituals.

Brand & Growth Marketing Manager at Recharge Health

January 1, 2021 - December 31, 2023

Owned full-stack revenue growth, CRO, lifecycle, personas, and DTC expansion into the US, UK, and APAC. Led end-to-end DTC launches across US, UK, and APAC, including positioning, messaging, funnel rebuilds, and lifecycle setup. Built experimentation backlog across offers, price tests, and layout variants—driving ROAS from 1.0 → 4.5 in six months. Increased lifecycle conversion +22%, lifting email/SMS revenue to ~20% of total revenue. Owned landing page optimization program delivering +14% CVR. Built ICPs, personas, messaging hierarchy, and brand narrative that shaped product launches and campaigns. Created market-entry playbooks informed by behavioral, cultural, and competitive insights.

Growth Consultant at Good Marketing

January 1, 2025 - Present

Growth consultant advising DTC founders on channel mix, CAC/LTV modeling, creative testing, and funnel optimization.

Founder (Digital Products) at Manifest Yours

January 1, 2025 - Present

Founder building full DTC stack (Wix, Klaviyo, paid, analytics) for digital wellness products.