Hi, I'm Neil Laing, a Full-Stack Designer with over 30 years of experience in creative leadership. I specialize in blending strategic insight with hands-on execution across brand, product, and marketing design. I am passionate about building human-centered, helpful, and delightful experiences that truly resonate. Throughout my career, I've enjoyed evolving brands and product design to tell compelling stories and foster growth in others. I bring collaboration, humility, and mentorship to every project and thrive in purpose-driven, cross-functional teams. From concept to craft, I focus on creating designs with clarity and heart.

Neil Laing

Hi, I'm Neil Laing, a Full-Stack Designer with over 30 years of experience in creative leadership. I specialize in blending strategic insight with hands-on execution across brand, product, and marketing design. I am passionate about building human-centered, helpful, and delightful experiences that truly resonate. Throughout my career, I've enjoyed evolving brands and product design to tell compelling stories and foster growth in others. I bring collaboration, humility, and mentorship to every project and thrive in purpose-driven, cross-functional teams. From concept to craft, I focus on creating designs with clarity and heart.

Available to hire

Hi, I’m Neil Laing, a Full-Stack Designer with over 30 years of experience in creative leadership. I specialize in blending strategic insight with hands-on execution across brand, product, and marketing design. I am passionate about building human-centered, helpful, and delightful experiences that truly resonate.

Throughout my career, I’ve enjoyed evolving brands and product design to tell compelling stories and foster growth in others. I bring collaboration, humility, and mentorship to every project and thrive in purpose-driven, cross-functional teams. From concept to craft, I focus on creating designs with clarity and heart.

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Work Experience

VP of Design at Distributive
January 1, 2022 - Present
Directed brand evolution for a developer-focused platform, leading go-to-market campaigns, web design, and product UX/UI scalable systems while aligning creative across teams. Mentored junior staff and interns, fostering growth and improving creative standards. Developed scalable visual systems and ensured brand consistency across every touchpoint.
Brand Architect at Kinaxis
December 31, 2021 - July 29, 2025
Led Rubikloud's brand integration post-acquisition, directing national campaigns and content across teams. Managed a multidisciplinary team of 10+ designers, ensuring creative quality and consistency across initiatives. Directed visual materials for integrated campaigns, digital content, reports, emails, and event support materials.
VP of Marketing & Design, Founding Employee at Rubikloud
December 31, 2020 - July 29, 2025
Built a high-performing creative team from startup to scale, overseeing brand creative, marketing, full-scale campaigns, web, socials, video, and product design. Designed websites, developer-focused collateral, demos, and digital campaigns to drive adoption and retention. Delivered brand assets for product launches, major events, and investor communications.
Founder & Principal Designer at Outport
December 31, 2014 - July 29, 2025
Provided end-to-end design services including integrated brand strategy, campaigns, advertising, print, digital, web, product design, event materials, video and motion graphics, reports, brochures, infographics, and digital content for startups, SaaS, nonprofits, and public sector clients. Managed multi-year engagements through discovery, design, accessibility compliance, delivery, and iteration.
Professor of Graphic Design (Part-time) at St. Lawrence College
December 31, 2010 - July 29, 2025
Planned and delivered curriculum for classes of 30–80 students, from introductory to advanced levels, teaching foundational design courses, layout, typography, web, motion graphics, branding, and portfolio development. Provided career guidance and mentorship, sharing real-world experience to prepare students for professional success.

Education

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Qualifications

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Industry Experience

Software & Internet, Media & Entertainment, Education, Non-Profit Organization, Professional Services