I am an innovation strategist and venture builder with 12+ years of experience helping over 50 of the world’s leading brands, corporates, and startups shape what’s next. From global tech giants and leading brands to early-stage founders, I work at the intersection of product, commercial, and execution to turn ideas into commercially viable ventures.

Neli Atanasova

I am an innovation strategist and venture builder with 12+ years of experience helping over 50 of the world’s leading brands, corporates, and startups shape what’s next. From global tech giants and leading brands to early-stage founders, I work at the intersection of product, commercial, and execution to turn ideas into commercially viable ventures.

Available to hire

I am an innovation strategist and venture builder with 12+ years of experience helping over 50 of the world’s leading brands, corporates, and startups shape what’s next. From global tech giants and leading brands to early-stage founders, I work at the intersection of product, commercial, and execution to turn ideas into commercially viable ventures.

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Language

English
Fluent
Bulgarian
Fluent
Italian
Intermediate

Work Experience

Venture Developer (Freelance) at Mission KI
February 21, 2025 - Present
Mission KI is a German government-backed deep tech incubator supporting technical PhDs in launching AI ventures. I am collaborating with them to provide hands-on venture building support and coaching to early-stage founders, helping translate cutting-edge research into commercially viable businesses. Scope of work - Guided the development of multiple ventures from initial research insights to validated business concepts. - Coached PhD founders in defining their value proposition, customer segments, and business model using lean and evidence-based frameworks. - Led structured validation sprints to test problem–solution fit through user interviews, rapid prototyping, and hypothesis testing. - Supported the development of investor-ready pitch decks and financial models tailored to early-stage fundraising. - Acted as a commercial sparring partner to technical founders, helping define go-to-market strategies and commercial roadmaps. - Provided feedback and strategic guidance on product positioning, pricing, and competitive differentiation. - Helped identify and recruit commercial co-founders for technical teams through structured matchmaking and role scoping. - Contributed to founder mindset development, focusing on entrepreneurial confidence, decision-making, and prioritisation.
Venture/ Innovation Lead at Rainmaking Innovation
November 1, 2021 - November 1, 2024
Led end to end corporate innovation initiatives and new ventures for corporate clients Led cross-functional teams of designers and strategists from ideation and concept development to launch to help clients bring new concepts to market through new ventures or start-up partnerships Facilitated senior stakeholder engagement and co-creation workshops to identify opportunities and design customer centric solutions Translated insights and ideation into propositions for new ventures with commercially viable business models Defined innovation strategy and validated solutions through designing and running experiments and customer research Developed client relationships through strategic communication, presentations, pitching and proposal building for new solutions
Innovation Consultant (Freelance) at Self-employed
September 1, 2020 - December 1, 2021
Collaborated with Innovation teams in UK and USA as an Independent consultant and project manager to deliver innovation projects with FMCG, fashion and beauty clients Led teams of analysts and managed execution and delivery of multiple work streams of innovation projects, managing communication with clients and key stakeholders Led engagement and ideation with senior stakeholders through workshops and interviews Designed research approach and methodology including interview guides, ethnography research frameworks and customer survey Developed new concepts and propositions rooted in customer and market insights
Corporate Strategy Analyst at Arriva Plc
February 1, 2019 - September 1, 2020
Responsible for defining the strategic agenda for the group – managing strategic projects and stakeholders’ engagement in a collaborative way to ensure board buy-in Demonstrated excellent communication skills in presenting complex analyses and strategic recommendations to the Management Board and CEO Collaborated with key stakeholders to oversee the pipeline of growth projects valued at over £500mn., aligning the growth and portfolio strategy with strategic objectives and vision Implemented an innovation tracker, analysing key trends and disruptive business models in mobility and smart cities with a focus on sustainability
Innovation Consultant at Euromonitor International
November 2, 2015 - February 1, 2019
Managed global cross-functional teams of 50 analysts to help clients develop their innovation and growth strategy for top tier clients in FMCG, Payments, Tech, Fashion, Beauty, Wellness and Travel Led research and evaluated opportunity spaces for clients to innovate in, advising them on how to leverage consumer shifts, macro trends and competitive landscape for new product development Designed and facilitated interviews, presentations, and workshops for C-level executives to identify, quantify and prioritise innovation opportunities Implemented key initiatives towards developing an effective organizational culture within cross-functional teams, resulting in improved collaboration and creativity Led People Development programs through trainings and best practices to foster a culture of continuous learning and improvement
Project Manager at Directory Group
June 3, 2013 - June 1, 2015
Led nationwide mystery shopper projects for luxury brands and department stores to improve retail performance Assessed retail performance against KPIs and recommended actions to increase customer service level and client experience across over 100 boutiques Developed planning, execution, and analysis frameworks, resulting in continuous improvement in efficiency for repeat projects by 50%
Venture Builder & Innovation Strategist at Self-employed
November 1, 2024 - Present
As an independent innovation strategist and venture builder I help corporates, consumer brands, VC/CVCs, accelerators and startup founders innovate, experiment, and launch future-ready products, services, and experiences. Expertise - Program management and leadership - End-to-end innovation, from ideation to scale - Innovation strategy and opportunity identification - Strategic alignment and stakeholder engagement - Business model innovation and design - Product, service and experience design - Co-creation/ideation/innovation workshop planning and facilitation - New concept development and validation through rapid prototyping sprints and experimentation - Venture design and validation - Market and consumer research - Thought leadership and strategic insights

Education

MA Luxury Brand Management at European Business School
September 1, 2014 - September 1, 2015
BA Business Management at University of Westminster
September 1, 2011 - September 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Financial Services, Media & Entertainment, Professional Services, Retail, Software & Internet, Manufacturing