Available to hire
I am an innovation strategist and venture builder with 12+ years of experience helping over 50 of the world’s leading brands, corporates, and startups shape what’s next. From global tech giants and leading brands to early-stage founders, I work at the intersection of product, commercial, and execution to turn ideas into commercially viable ventures.
Experience Level
Language
English
Fluent
Bulgarian
Fluent
Italian
Intermediate
Work Experience
Venture Developer (Freelance) at Mission KI
February 21, 2025 - PresentMission KI is a German government-backed deep tech incubator supporting technical PhDs in launching AI ventures. I am collaborating with them to provide hands-on venture building support and coaching to early-stage founders, helping translate cutting-edge research into commercially viable businesses.
Scope of work
- Guided the development of multiple ventures from initial research insights to validated business concepts.
- Coached PhD founders in defining their value proposition, customer segments, and business model using lean and evidence-based frameworks.
- Led structured validation sprints to test problem–solution fit through user interviews, rapid prototyping, and hypothesis testing.
- Supported the development of investor-ready pitch decks and financial models tailored to early-stage fundraising.
- Acted as a commercial sparring partner to technical founders, helping define go-to-market strategies and commercial roadmaps.
- Provided feedback and strategic guidance on product positioning, pricing, and competitive differentiation.
- Helped identify and recruit commercial co-founders for technical teams through structured matchmaking and role scoping.
- Contributed to founder mindset development, focusing on entrepreneurial confidence, decision-making, and prioritisation.
Venture/ Innovation Lead at Rainmaking Innovation
November 1, 2021 - November 1, 2024Led end to end corporate innovation initiatives and new ventures for corporate clients
Led cross-functional teams of designers and strategists from ideation and concept development to launch to help clients bring new concepts to market through new ventures or start-up partnerships
Facilitated senior stakeholder engagement and co-creation workshops to identify opportunities and design customer centric solutions
Translated insights and ideation into propositions for new ventures with commercially viable business models
Defined innovation strategy and validated solutions through designing and running experiments and customer research
Developed client relationships through strategic communication, presentations, pitching and proposal building for new solutions
Innovation Consultant (Freelance) at Self-employed
September 1, 2020 - December 1, 2021Collaborated with Innovation teams in UK and USA as an Independent consultant and project manager to deliver innovation projects with FMCG, fashion and beauty clients
Led teams of analysts and managed execution and delivery of multiple work streams of innovation projects, managing communication with clients and key stakeholders
Led engagement and ideation with senior stakeholders through workshops and interviews
Designed research approach and methodology including interview guides, ethnography research frameworks and customer survey
Developed new concepts and propositions rooted in customer and market insights
Corporate Strategy Analyst at Arriva Plc
February 1, 2019 - September 1, 2020Responsible for defining the strategic agenda for the group – managing strategic projects and stakeholders’ engagement in a collaborative way to ensure board buy-in
Demonstrated excellent communication skills in presenting complex analyses and strategic recommendations to the Management Board and CEO
Collaborated with key stakeholders to oversee the pipeline of growth projects valued at over £500mn., aligning the growth and portfolio strategy with strategic objectives and vision
Implemented an innovation tracker, analysing key trends and disruptive business models in mobility and smart cities with a focus on sustainability
Innovation Consultant at Euromonitor International
November 2, 2015 - February 1, 2019Managed global cross-functional teams of 50 analysts to help clients develop their innovation and growth strategy for top tier clients in FMCG, Payments, Tech, Fashion, Beauty, Wellness and Travel
Led research and evaluated opportunity spaces for clients to innovate in, advising them on how to leverage consumer shifts, macro trends and competitive landscape for new product development
Designed and facilitated interviews, presentations, and workshops for C-level executives to identify, quantify and prioritise innovation opportunities
Implemented key initiatives towards developing an effective organizational culture within cross-functional teams, resulting in improved collaboration and creativity
Led People Development programs through trainings and best practices to foster a culture of continuous learning and improvement
Project Manager at Directory Group
June 3, 2013 - June 1, 2015Led nationwide mystery shopper projects for luxury brands and department stores to improve retail performance
Assessed retail performance against KPIs and recommended actions to increase customer service level and client experience across over 100 boutiques
Developed planning, execution, and analysis frameworks, resulting in continuous improvement in efficiency for repeat projects by 50%
Venture Builder & Innovation Strategist at Self-employed
November 1, 2024 - PresentAs an independent innovation strategist and venture builder I help corporates, consumer brands, VC/CVCs, accelerators and startup founders innovate, experiment, and launch future-ready products, services, and experiences.
Expertise
- Program management and leadership
- End-to-end innovation, from ideation to scale
- Innovation strategy and opportunity identification
- Strategic alignment and stakeholder engagement
- Business model innovation and design
- Product, service and experience design
- Co-creation/ideation/innovation workshop planning and facilitation
- New concept development and validation through rapid prototyping sprints and experimentation
- Venture design and validation
- Market and consumer research
- Thought leadership and strategic insights
Education
MA Luxury Brand Management at European Business School
September 1, 2014 - September 1, 2015BA Business Management at University of Westminster
September 1, 2011 - September 1, 2014Qualifications
Industry Experience
Consumer Goods, Financial Services, Media & Entertainment, Professional Services, Retail, Software & Internet, Manufacturing
Experience Level
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