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I am a creative and commercially driven leader with 15+ years of experience spanning FMCG, brand strategy, and visual communication across Papua New Guinea and Indonesia. I translate business goals into impactful campaigns that grow market share, strengthen brand identity, and drive measurable revenue. I excel at leading cross-functional teams, managing multi-million-dollar budgets, and delivering integrated ATL/BTL/digital campaigns from concept through execution. I’ve built and elevated creative departments from the ground up, consistently boosting brand performance in competitive retail markets and partnering with retailers, agencies, and internal stakeholders to deliver consistent, compelling brand experiences.…I am a creative and commercially driven leader with 15+ years of experience spanning FMCG, brand strategy, and visual communication across Papua New Guinea and Indonesia. I translate business goals into impactful campaigns that grow market share, strengthen brand identity, and drive measurable revenue. I excel at leading cross-functional teams, managing multi-million-dollar budgets, and delivering integrated ATL/BTL/digital campaigns from concept through execution. I’ve built and elevated creative departments from the ground up, consistently boosting brand performance in competitive retail markets and partnering with retailers, agencies, and internal stakeholders to deliver consistent, compelling brand experiences.

Heinemann Tauk

Creative Director, Art Director, Designer, +3

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I am a creative and commercially driven leader with 15+ years of experience spanning FMCG, brand strategy, and visual communication across Papua New Guinea and Indonesia. I translate business goals into impactful campaigns that grow market share, strengthen brand identity, and drive measurable revenue. I excel at leading cross-functional teams, managing multi-million-dollar budgets, and delivering integrated ATL/BTL/digital campaigns from concept through execution. I’ve built and elevated creative departments from the ground up, consistently boosting brand performance in competitive retail markets and partnering with retailers, agencies, and internal stakeholders to deliver consistent, compelling brand experiences.…I am a creative and commercially driven leader with 15+ years of experience spanning FMCG, brand strategy, and visual communication across Papua New Guinea and Indonesia. I translate business goals into impactful campaigns that grow market share, strengthen brand identity, and drive measurable revenue. I excel at leading cross-functional teams, managing multi-million-dollar budgets, and delivering integrated ATL/BTL/digital campaigns from concept through execution. I’ve built and elevated creative departments from the ground up, consistently boosting brand performance in competitive retail markets and partnering with retailers, agencies, and internal stakeholders to deliver consistent, compelling brand experiences.

Available to hire

I am a creative and commercially driven leader with 15+ years of experience spanning FMCG, brand strategy, and visual communication across Papua New Guinea and Indonesia. I translate business goals into impactful campaigns that grow market share, strengthen brand identity, and drive measurable revenue. I excel at leading cross-functional teams, managing multi-million-dollar budgets, and delivering integrated ATL/BTL/digital campaigns from concept through execution.

I’ve built and elevated creative departments from the ground up, consistently boosting brand performance in competitive retail markets and partnering with retailers, agencies, and internal stakeholders to deliver consistent, compelling brand experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Marketing Manager at Super Value Stores Ltd.

September 1, 2021 - Present

Promoted from Product Marketing Manager. Oversees all marketing and creative functions for a portfolio of 10+ FMCG brands. Led end-to-end creative direction and brand strategy to align outputs with commercial objectives and brand guidelines. Drove PGK 45M+ quarterly revenue through integrated ATL/BTL/digital campaigns, retail activations, and trade marketing. Grew market share by up to 20% through strategic campaign planning and in-market execution. Manages cross-functional teams of designers, marketers, and agency partners, fostering a high-performance creative culture. Oversees design across campaigns, packaging, and retail communications, maintaining brand consistency. Develops and manages annual marketing budgets to optimize ROI.

Product Marketing Manager at Super Value Stores Ltd.

March 1, 2019 - August 31, 2021

Launched 5+ new products achieving 80%+ distribution penetration within 6 months of launch through go-to-market planning. Delivered 15–18% category growth via targeted campaigns, consumer insights, and cross-channel marketing. Developed product positioning, packaging briefs, and launch toolkits aligned with brand strategy and retailer requirements. Collaborated with trade, supply chain, and finance teams to align launches with commercial goals.

Trade Marketing Manager at Super Value Stores Ltd.

January 1, 2015 - February 28, 2019

Executed 300+ annual in-store activations, improving sell-through rates by 15% through compelling retail communication and visual merchandising. Expanded distribution network by 25%, penetrating rural and emerging markets through tailored trade strategies. Managed POSM design briefs, vendor relationships, and production timelines to ensure on-time, on-budget delivery. Built strong retailer relationships that resulted in improved shelf placement and premium display real estate.

Senior Graphics Manager at Super Value Stores Ltd.

June 1, 2010 - December 31, 2014

Led a team of 8 graphic designers, delivering campaigns, packaging, and in-store communications that contributed to 35% sales uplift. Established creative processes and brand guidelines, reducing revision cycles by 30% and improving team efficiency. Managed packaging redesigns for 6 key SKUs, improving shelf standout and contributing to volume growth.

Senior Art Director at Saint Communication

January 1, 2002 - May 31, 2010

Led creative concept development and art direction for national integrated campaigns across TV, print, OOH, and digital channels. Managed a creative team of 6, delivering campaigns on brief and on time. Partnered with account management and strategy teams to translate client briefs into award-winning solutions. Pitched for new business, contributing to agency revenue growth through compelling creative presentations.