Nemil Shah

Worked closely with regional and channel marketing stakeholders to share actionable campaign insights and drive continuous performance improvements. Connected marketing and sales data by integrating Marketo with Microsoft Dynamics CRM, enabling full-funnel reporting for over 2M leads for first and last-touch attribution. Built over 10 interactive Tableau dashboards in partnership with the BI team, which are now used by over 50 global marketers to track marketing ROI and campaign effectiveness. Analyzed 3 years of billing data across 100+ countries, identifying 10 new high-potential markets for expansion.

Designed and launched in-product onboarding and nurture flows to educate new customers on license features and benefits, driving optimal product adoption and usage. Improved Leads to Sales Qualified Leads (SQLs) conversion rate by 13% with segmentation and personalized lead nurture programs in Marketo.

Led end-to-end growth across SEO, Paid Media, Email, and CRO, driving 113% quarter-over-quarter growth in Sales Qualified Leads (SQLs). Increased organic traffic by 147% quarter-over-quarter and overall traffic by 82% through SEO and content strategy. Performed A/B and multivariate testing across key visitor journeys, delivering a 49% uplift in primary CTA click-through rate. Planned and managed Account-Based Marketing (ABM) and automated lead nurturing programs using Pardot to accelerate pipeline growth.