I am a data-driven digital marketing professional with over 11 years of experience in driving measurable growth for global B2B SaaS and technology brands. My expertise spans across SEO, PPC, Paid Media, Marketing Analytics, and Automation. I thrive on building ROI-driven strategies, leading cross-channel campaigns, and achieving substantial growth across regional and global markets. I have a proven record in leveraging data to enhance marketing performance and engagement. My passion lies in connecting marketing and sales data to create actionable insights that lead to continuous improvement. I am always eager to explore new marketing trends and technologies to drive digital transformation.

I am a data-driven digital marketing professional with over 11 years of experience in driving measurable growth for global B2B SaaS and technology brands. My expertise spans across SEO, PPC, Paid Media, Marketing Analytics, and Automation. I thrive on building ROI-driven strategies, leading cross-channel campaigns, and achieving substantial growth across regional and global markets. I have a proven record in leveraging data to enhance marketing performance and engagement. My passion lies in connecting marketing and sales data to create actionable insights that lead to continuous improvement. I am always eager to explore new marketing trends and technologies to drive digital transformation.

Available to hire

I am a data-driven digital marketing professional with over 11 years of experience in driving measurable growth for global B2B SaaS and technology brands. My expertise spans across SEO, PPC, Paid Media, Marketing Analytics, and Automation. I thrive on building ROI-driven strategies, leading cross-channel campaigns, and achieving substantial growth across regional and global markets.

I have a proven record in leveraging data to enhance marketing performance and engagement. My passion lies in connecting marketing and sales data to create actionable insights that lead to continuous improvement. I am always eager to explore new marketing trends and technologies to drive digital transformation.

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Language

English
Fluent
Hindi
Fluent
Gujarati
Fluent

Work Experience

Marketing Insights Manager at TeamViewer
April 1, 2023 - August 1, 2025
Worked closely with regional and channel marketing stakeholders to share actionable campaign insights and drive continuous performance improvements. Connected marketing and sales data by integrating Marketo with Microsoft Dynamics CRM, enabling full-funnel reporting for over 2M leads for first and last-touch attribution. Built over 10 interactive Tableau dashboards in partnership with the BI team, which are now used by over 50 global marketers to track marketing ROI and campaign effectiveness. Analyzed 3 years of billing data across 100+ countries, identifying 10 new high-potential markets for expansion.
In-product Marketing Specialist at TeamViewer
June 1, 2021 - April 1, 2023
Designed and launched in-product onboarding and nurture flows to educate new customers on license features and benefits, driving optimal product adoption and usage. Improved Leads to Sales Qualified Leads (SQLs) conversion rate by 13% with segmentation and personalized lead nurture programs in Marketo.
Digital Marketing Manager at Shaip
June 1, 2020 - June 1, 2021
Led end-to-end growth across SEO, Paid Media, Email, and CRO, driving 113% quarter-over-quarter growth in Sales Qualified Leads (SQLs). Increased organic traffic by 147% quarter-over-quarter and overall traffic by 82% through SEO and content strategy. Performed A/B and multivariate testing across key visitor journeys, delivering a 49% uplift in primary CTA click-through rate. Planned and managed Account-Based Marketing (ABM) and automated lead nurturing programs using Pardot to accelerate pipeline growth.
Digital Marketing Manager at STAAH
January 1, 2017 - June 1, 2020
Achieved 90% year-over-year growth in leads and 33% traffic growth by strengthening SEO, scaling paid campaigns, and improving on-site conversions through data-driven testing. Scaled Google Ads to achieve 235% year-over-year lead growth while reducing cost per lead by 69% through continuous ad copy testing, smart bidding, and landing page improvements.
Senior Digital Marketing Executive at eZee Technosys Pvt. Ltd.
November 1, 2014 - January 1, 2017
Achieved a 216% increase in leads with only an 83% increase in cost through Google Ads with various regional and global campaigns. Managed global SEO campaigns, significantly improving keyword rankings and organic traffic. Generated over 200 online reviews via Online Reputation Management on third-party platforms, strengthening brand credibility.

Education

Bachelor of Engineering (B.E.) at Gujarat Technological University (GTU)
January 1, 2010 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment