NESBA YOUSEF

Conceptualized and created digital assets for apparel, merchandise, print materials, and storefront images for high-profile clients such as Amazon, Spotify, Google, Uber, Airbnb and more. Developed templates, mockups, and marketing materials that reduced production turnaround time by 25%. Participated in collaborative brainstorming sessions with graphic designers and cross-functional teams to execute branding strategies and enhance workflows for timely asset delivery. Designed engaging social media graphics and promotional content to support marketing campaigns, increasing brand visibility and user engagement across platforms.

Led the creative direction for a children’s book series that sold over 1,000 copies during its launch phase. Managed bilingual publication efforts, doubling readership and driving international sales. Crafted marketing campaigns with Canva and Photoshop, resulting in a 15% rise in online engagement.

Directed and supervised the complete design and artistic aspects of a groundbreaking children's book series, meticulously upholding brand guidelines and achieving a consistent visual identity. Partnered with authors and editors to enhance storytelling through digital artwork. Ensured high-quality production and seamless adaptation from print to digital using Procreate, Photoshop and InDesign.