I'm a results-driven digital marketing freelancer with 4+ years of experience in brand strategy, content creation, and digital campaigns. I specialize in Hospitality and Real Estate and partner with brands across industries (Hospitality, Retail, Clothing & Travel) to scale their digital presence and drive measurable growth through strategic, data-led marketing. I enjoy turning data into actionable strategies, leading campaigns from concept to execution, and collaborating with cross-functional teams and regional partners to strengthen brand value and deliver measurable ROI.

Nethini Nawarathna

I'm a results-driven digital marketing freelancer with 4+ years of experience in brand strategy, content creation, and digital campaigns. I specialize in Hospitality and Real Estate and partner with brands across industries (Hospitality, Retail, Clothing & Travel) to scale their digital presence and drive measurable growth through strategic, data-led marketing. I enjoy turning data into actionable strategies, leading campaigns from concept to execution, and collaborating with cross-functional teams and regional partners to strengthen brand value and deliver measurable ROI.

Available to hire

I’m a results-driven digital marketing freelancer with 4+ years of experience in brand strategy, content creation, and digital campaigns. I specialize in Hospitality and Real Estate and partner with brands across industries (Hospitality, Retail, Clothing & Travel) to scale their digital presence and drive measurable growth through strategic, data-led marketing.

I enjoy turning data into actionable strategies, leading campaigns from concept to execution, and collaborating with cross-functional teams and regional partners to strengthen brand value and deliver measurable ROI.

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Language

English
Fluent

Work Experience

Senior Executive - Digital Marketing at Prime Lands (Pvt) Ltd
February 1, 2026 - Present
Overseeing local & international marketing campaigns across Australia & Middle East Countries; leading comprehensive social media platform management driving consistent brand presence; managing backend operations for Prime Lands, Prime Group Dubai & Prime Edge app; managing top-tier influencer marketing initiatives ensuring strong brand alignment; contributing for internal marketing campaigns with senior leadership to strengthen brand culture; overseeing video production process for short reels and cinematic content; participating in project launches, groundbreaking ceremonies, and investor forums; delivering monthly data-driven analytics reports covering leads, engagement & ROI insights; coordinating with external agencies for advertising, creative production, and digital partnerships; collaborating with 9 regional branches to align digital strategies and support regional marketing needs; hosting training sessions for sharing digital insights & best practices for the internal staff; e
Executive - Digital Marketing at Prime Lands (Pvt) Ltd
October 1, 2023 - December 31, 2024
Crafted impactful English content for websites, social media, and email campaigns; produced concise monthly marketing reports with key insights and strategic recommendations; planned and optimized Meta campaigns to drive high-quality leads; managing backend operations for the websites for Prime Lands & Prime Group Dubai; maintained a strong multi-platform presence across Facebook, YouTube, TikTok, LinkedIn & Instagram; handled online customer complaints with timely resolution and proper documentation; coordinated with 9 regional branches, key third-party partners (Ikman, LPW, Tekgeeks).
Intern - Social Media Marketing at Cinnamon Hotels & Resorts
July 1, 2021 - January 31, 2022
Managed Facebook and Instagram profiles for local hotel brands; conducted monthly social media audits and prepared performance reports for 6 hotel brands; monitored & reviewed itineraries, social media content from 50+ local and international influencers; performed competitor analysis to identify market trends and optimize digital strategies.
Senior Executive - Digital Marketing at Prime Lands (Pvt) Ltd
January 1, 2025 - February 1, 2026
Overlooked local & international marketing campaigns across Australia & Middle East Countries; led comprehensive social media platform management driving consistent brand presence; managed backend operations for the websites (Prime Lands, Prime Group Dubai & Prime Edge app); managed top-tier influencer marketing initiatives ensuring strong brand alignment; contributed for internal marketing campaigns with senior leadership to strengthen brand culture; oversaw video production process for short reels and cinematic content; involved in project launches, groundbreaking ceremonies, and investor forums; delivered monthly data-driven analytics reports covering leads, engagement & ROI insights; coordinated with external agencies for advertising, creative production, and digital partnerships; collaborated with 9 regional branches to align digital strategies and support regional marketing needs; hosted training sessions for sharing digital insights & best practices for the internal staff; execu

Education

Post Graduate Diploma in Professional Marketing (ACIM) (UK) at Institute of Chartered Marketing
January 11, 2030 - May 25, 2026
Bachelor of Commerce Special Degree in Business Technology at University of Kelaniya
January 11, 2030 - May 25, 2026
Post Graduate Diploma in Professional Marketing (ACIM) (UK) – Institute of Chartered Marketing at Institute of Chartered Marketing
January 11, 2030 - May 25, 2026
Bachelor of Commerce Special Degree in Business Technology at University of Kelaniya
January 11, 2030 - May 25, 2026
Post Graduate Diploma in Professional Marketing (ACIM) (UK) at Institute of Chartered Marketing
January 11, 2030 - May 29, 2026
Bachelor of Commerce Special Degree in Business Technology at University of Kelaniya
January 11, 2030 - May 29, 2026

Qualifications

Inbound Marketing Optimization Certification
January 11, 2030 - May 25, 2026
Google Analytics 4 (GA4) Essential Training
January 11, 2030 - May 25, 2026
Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - May 25, 2026
Inbound Marketing Optimization
January 11, 2030 - May 25, 2026
Google Analytics 4 (GA4) Essential Training
January 11, 2030 - May 25, 2026
Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - May 25, 2026
GA4 Essential Training (Google Analytics 4)
January 11, 2030 - May 29, 2026
Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - May 29, 2026

Industry Experience

Real Estate & Construction, Travel & Hospitality, Professional Services, Media & Entertainment, Software & Internet, Retail