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I’m a designer based in New York City with a background that bridges graphic, marketing, and product design. Over the years, I’ve helped brands translate ideas into thoughtful, strategy-led design, the kind that connects, performs, and endures. My approach blends intuition and structure: I look for clarity in the details, consistency across touchpoints, and meaning behind every decision. I also use AI as a tool to explore ideas faster and bring sharper thinking to the creative process. Creative Director | Undivided Real Estate • Led all creative direction, from the look and feel of the brand to the design of marketing materials across print, digital, and in-person experiences. • Helped turn complex real estate data into clear, visually engaging content that resonated with buyers, investors, and agents. • Worked closely with leadership to improve how creative projects got done, using AI tools to speed up research, spark ideas, and make content more targeted and effective. Senior Technical Designer | Kate Spade New York • Led a small team through every stage of handbag development, from early design concepts to final production. • Made sure the look, feel, and quality stayed consistent across all product categories, in line with the brand’s goals. • Helped improve how the team worked with partners and factories by streamlining communication and problem-solving, which led to faster decisions and fewer delays in the development process.…I’m a designer based in New York City with a background that bridges graphic, marketing, and product design. Over the years, I’ve helped brands translate ideas into thoughtful, strategy-led design, the kind that connects, performs, and endures. My approach blends intuition and structure: I look for clarity in the details, consistency across touchpoints, and meaning behind every decision. I also use AI as a tool to explore ideas faster and bring sharper thinking to the creative process. Creative Director | Undivided Real Estate • Led all creative direction, from the look and feel of the brand to the design of marketing materials across print, digital, and in-person experiences. • Helped turn complex real estate data into clear, visually engaging content that resonated with buyers, investors, and agents. • Worked closely with leadership to improve how creative projects got done, using AI tools to speed up research, spark ideas, and make content more targeted and effective. Senior Technical Designer | Kate Spade New York • Led a small team through every stage of handbag development, from early design concepts to final production. • Made sure the look, feel, and quality stayed consistent across all product categories, in line with the brand’s goals. • Helped improve how the team worked with partners and factories by streamlining communication and problem-solving, which led to faster decisions and fewer delays in the development process.

Sherry Joffrion Brown

Creative Director, Graphic Designer, Project Manager, +2

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I’m a designer based in New York City with a background that bridges graphic, marketing, and product design. Over the years, I’ve helped brands translate ideas into thoughtful, strategy-led design, the kind that connects, performs, and endures. My approach blends intuition and structure: I look for clarity in the details, consistency across touchpoints, and meaning behind every decision. I also use AI as a tool to explore ideas faster and bring sharper thinking to the creative process. Creative Director | Undivided Real Estate • Led all creative direction, from the look and feel of the brand to the design of marketing materials across print, digital, and in-person experiences. • Helped turn complex real estate data into clear, visually engaging content that resonated with buyers, investors, and agents. • Worked closely with leadership to improve how creative projects got done, using AI tools to speed up research, spark ideas, and make content more targeted and effective. Senior Technical Designer | Kate Spade New York • Led a small team through every stage of handbag development, from early design concepts to final production. • Made sure the look, feel, and quality stayed consistent across all product categories, in line with the brand’s goals. • Helped improve how the team worked with partners and factories by streamlining communication and problem-solving, which led to faster decisions and fewer delays in the development process.…I’m a designer based in New York City with a background that bridges graphic, marketing, and product design. Over the years, I’ve helped brands translate ideas into thoughtful, strategy-led design, the kind that connects, performs, and endures. My approach blends intuition and structure: I look for clarity in the details, consistency across touchpoints, and meaning behind every decision. I also use AI as a tool to explore ideas faster and bring sharper thinking to the creative process. Creative Director | Undivided Real Estate • Led all creative direction, from the look and feel of the brand to the design of marketing materials across print, digital, and in-person experiences. • Helped turn complex real estate data into clear, visually engaging content that resonated with buyers, investors, and agents. • Worked closely with leadership to improve how creative projects got done, using AI tools to speed up research, spark ideas, and make content more targeted and effective. Senior Technical Designer | Kate Spade New York • Led a small team through every stage of handbag development, from early design concepts to final production. • Made sure the look, feel, and quality stayed consistent across all product categories, in line with the brand’s goals. • Helped improve how the team worked with partners and factories by streamlining communication and problem-solving, which led to faster decisions and fewer delays in the development process.

Available to hire

I’m a designer based in New York City with a background that bridges graphic, marketing, and product design. Over the years, I’ve helped brands translate ideas into thoughtful, strategy-led design, the kind that connects, performs, and endures. My approach blends intuition and structure: I look for clarity in the details, consistency across touchpoints, and meaning behind every decision. I also use AI as a tool to explore ideas faster and bring sharper thinking to the creative process.

Creative Director | Undivided Real Estate
• Led all creative direction, from the look and feel of the brand to the design of marketing materials across print, digital, and in-person experiences.
• Helped turn complex real estate data into clear, visually engaging content that resonated with buyers, investors, and agents.
• Worked closely with leadership to improve how creative projects got done, using AI tools to speed up research, spark ideas, and make content more targeted and effective.

Senior Technical Designer | Kate Spade New York
• Led a small team through every stage of handbag development, from early design concepts to final production.
• Made sure the look, feel, and quality stayed consistent across all product categories, in line with the brand’s goals.
• Helped improve how the team worked with partners and factories by streamlining communication and problem-solving, which led to faster decisions and fewer delays in the development process.