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I’m a digital marketing specialist with a passion for building bold, socially-led brands. I’ve delivered growth across fashion, lifestyle and e-commerce through creative content, influencer collaborations, and data-driven campaigns, with a track record of boosting engagement and revenue. I thrive at the intersection of creativity and analytics, blending trend-led content with performance insights to optimise campaigns, increase reach, and support sales across digital and retail channels. I enjoy collaborating across teams and markets, from Byron Bay to Japan and Australia.…I’m a digital marketing specialist with a passion for building bold, socially-led brands. I’ve delivered growth across fashion, lifestyle and e-commerce through creative content, influencer collaborations, and data-driven campaigns, with a track record of boosting engagement and revenue. I thrive at the intersection of creativity and analytics, blending trend-led content with performance insights to optimise campaigns, increase reach, and support sales across digital and retail channels. I enjoy collaborating across teams and markets, from Byron Bay to Japan and Australia.

Niamh Scanlon

Creative Director, Brand Strategist, Content Creator, +4

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I’m a digital marketing specialist with a passion for building bold, socially-led brands. I’ve delivered growth across fashion, lifestyle and e-commerce through creative content, influencer collaborations, and data-driven campaigns, with a track record of boosting engagement and revenue. I thrive at the intersection of creativity and analytics, blending trend-led content with performance insights to optimise campaigns, increase reach, and support sales across digital and retail channels. I enjoy collaborating across teams and markets, from Byron Bay to Japan and Australia.…I’m a digital marketing specialist with a passion for building bold, socially-led brands. I’ve delivered growth across fashion, lifestyle and e-commerce through creative content, influencer collaborations, and data-driven campaigns, with a track record of boosting engagement and revenue. I thrive at the intersection of creativity and analytics, blending trend-led content with performance insights to optimise campaigns, increase reach, and support sales across digital and retail channels. I enjoy collaborating across teams and markets, from Byron Bay to Japan and Australia.

Available to hire

I’m a digital marketing specialist with a passion for building bold, socially-led brands. I’ve delivered growth across fashion, lifestyle and e-commerce through creative content, influencer collaborations, and data-driven campaigns, with a track record of boosting engagement and revenue. I thrive at the intersection of creativity and analytics, blending trend-led content with performance insights to optimise campaigns, increase reach, and support sales across digital and retail channels. I enjoy collaborating across teams and markets, from Byron Bay to Japan and Australia.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Assistant Retail Manager & Social Media Content Creator at Silent Theory

October 1, 2024 - June 30, 2025

Planned and supported influencer marketing campaigns and PR activity to increase brand visibility. Revitalised social media channels, achieving 1,389% engagement growth (200→2,978 views) following relaunch. Created trend-led short-form content (Reels, Stories) aligned with platform algorithms and audience behaviour. Contributed to social-first content strategy, improving reach, engagement, and brand relevance. Supported brand repositioning, aligning messaging and visuals with target audience. Used performance insights to optimise content and support sales across digital and retail channels.

Founder, Creative Director & Brand Manager at Es-si Store (Top Seller on Depop)

February 1, 2020 - September 30, 2023

Founded and scaled a global vintage fashion brand, achieving 40K+ followers and verified Top Seller status. Developed and executed a full digital marketing strategy across social media and e-commerce platforms. Created high-performing visual content using Adobe Creative Suite, driving consistent audience growth. Managed content calendars and weekly product drops (100+ items), optimizing timing and presentation for engagement and sales. Analyzed customer behaviour and platform insights to increase repeat purchases and customer retention. Led all aspects of brand operations including marketing, merchandising, and customer experience.

Freelance Digital Marketing Specialist at Snowverse & Lifestyle / Outdoor Brands

January 1, 2025 - Present

Created high-performing UGC content for TikTok and Instagram; produced authentic, trend-led short-form videos designed to drive engagement and conversions. Generated 11K+ views across first UGC posts, consistently increasing engagement. Helped reposition low-performing products into top-performing items through content strategy. Delivered content that was adopted and reused by brands across their own social channels.

E-commerce & Marketing at Deadstock

January 1, 2021 - December 31, 2021

Implemented e-commerce and marketing initiatives to support online store growth; optimized product listings, site structure, and content to increase organic traffic and conversions. Drove UX/UI improvements to ensure seamless customer journey. Produced product photography and digital assets for website and wholesale listings.

Founder, Creative Director & Brand Manager at Essstore (Top Seller on Depop)

February 1, 2020 - September 1, 2023

Founded and scaled a global vintage fashion brand, achieving 40K+ followers and Top Seller status. Developed a full digital marketing strategy across social media and e-commerce; created high-performing visual content; managed content calendars and weekly product drops; analysed customer behaviour to boost engagement and retention; led brand operations across marketing, merchandising and customer experience; drove revenue growth.

UGC Content Creator (Freelance) at Snowverb & Lifestyle / Outdoor Brands

January 1, 2025 - Present

Created high-performing UGC content for TikTok and Instagram for Snowverb and outdoor brands. Produced authentic, trend-led short-form videos designed to drive engagement and conversions. Generated first posts with 11K+ views and helped reposition low-performing products through data-informed content strategies. Managed content calendars and delivered visuals aligned with brand tone and audience preferences.