Niamh Scanlon

Assistant Retail Manager & Social Media Content Creator at Silent Theory

Planned and supported influencer marketing campaigns and PR activity to increase brand visibility. Revitalised social media channels, achieving 1,389% engagement growth (200→2,978 views) following relaunch. Created trend-led short-form content (Reels, Stories) aligned with platform algorithms and audience behaviour. Contributed to social-first content strategy, improving reach, engagement, and brand relevance. Supported brand repositioning, aligning messaging and visuals with target audience. Used performance insights to optimise content and support sales across digital and retail channels.

Founder, Creative Director & Brand Manager at Es-si Store (Top Seller on Depop)

Founded and scaled a global vintage fashion brand, achieving 40K+ followers and verified Top Seller status. Developed and executed a full digital marketing strategy across social media and e-commerce platforms. Created high-performing visual content using Adobe Creative Suite, driving consistent audience growth. Managed content calendars and weekly product drops (100+ items), optimizing timing and presentation for engagement and sales. Analyzed customer behaviour and platform insights to increase repeat purchases and customer retention. Led all aspects of brand operations including marketing, merchandising, and customer experience.

Freelance Digital Marketing Specialist at Snowverse & Lifestyle / Outdoor Brands

Created high-performing UGC content for TikTok and Instagram; produced authentic, trend-led short-form videos designed to drive engagement and conversions. Generated 11K+ views across first UGC posts, consistently increasing engagement. Helped reposition low-performing products into top-performing items through content strategy. Delivered content that was adopted and reused by brands across their own social channels.

E-commerce & Marketing at Deadstock

Implemented e-commerce and marketing initiatives to support online store growth; optimized product listings, site structure, and content to increase organic traffic and conversions. Drove UX/UI improvements to ensure seamless customer journey. Produced product photography and digital assets for website and wholesale listings.

Founder, Creative Director & Brand Manager at Essstore (Top Seller on Depop)

Founded and scaled a global vintage fashion brand, achieving 40K+ followers and Top Seller status. Developed a full digital marketing strategy across social media and e-commerce; created high-performing visual content; managed content calendars and weekly product drops; analysed customer behaviour to boost engagement and retention; led brand operations across marketing, merchandising and customer experience; drove revenue growth.

UGC Content Creator (Freelance) at Snowverb & Lifestyle / Outdoor Brands

Created high-performing UGC content for TikTok and Instagram for Snowverb and outdoor brands. Produced authentic, trend-led short-form videos designed to drive engagement and conversions. Generated first posts with 11K+ views and helped reposition low-performing products through data-informed content strategies. Managed content calendars and delivered visuals aligned with brand tone and audience preferences.

Founder, Creative Director & Brand Manager at Essti Store

Scaled a global vintage fashion brand to 40K+ followers on Depop; achieved verified Top Seller status. Curated vintage clothing world-wide, aligning with upcoming trends and consumer demand. Managed end-to-end product preparation, including garment care, e-commerce styling, and professional studio shooting and modelling. Developed and executed full digital marketing calendars, managing weekly product drops of 100+ items and optimizing release times for maximum engagement and sales. Analyzed customer behavior and platform insights to improve repeat purchases, customer retention, and site experience.

UGC Content Creator (Freelance) at Snowwear & Lifestyle / Outdoor Brands

Produced authentic, trend-led short-form video content for TikTok and Instagram tailored to outdoor, surf, and snow niches. Generated 11K+ views across initial UGC posts and maintained a consistently increasing engagement rate. Repositioned low-performing client products into top-performing items through targeted, benefit-driven content hooks.

Wholesale & Vintage Buyer at VWS Wholesale

Built and launched an international Shopify site to grow B2B wholesale. Curated vintage inventory for major brands (e.g., Urban Outfitters). Implemented localized/international SEO, improved product listings and UX/UI for higher conversions. Produced product photography and digital assets for Shopify, eBay, and Depop. Managed wholesale logistics, stock allocation, and inventory workflows. Assessed garment quality, authenticity, and trend value.

Assistant Retail Manager & Social Media Content Creator at Silent Theory, Byron Bay

Drove social media strategy; created trend-led short-form content (Reels, Stories); supported influencer marketing campaigns and PR; improved brand visibility and in-store sales; delivered high-end customer service.

Founder, Creative Director & Brand Manager at Essti Store (Depop)

Founded and scaled a global vintage fashion brand to 40K+ followers; managed end-to-end product prep, e-commerce styling, shoots, and modeling; developed digital marketing calendar; oversaw weekly product drops and launch timing; analyzed consumer behavior to drive repeat purchases and improve site experience.