Available to hire
I am a purpose-led Senior Marketing Strategist who builds ecosystems that grow brands and drive measurable change. I work at the intersection of creativity, data and technology to build connected marketing functions that scale globally, unlock commercial value and resonate with the audiences that matter most.
CEOs and boards trust me to solve growth challenges by aligning marketing to business strategy, embedding analytics and automation, and delivering digital transformation that lasts. I’ve led campaigns and functions across news media, arts & culture, SaaS, real estate and telco, earning global recognition from Red Dot Berlin, One Show New York, Dubai Lynx, Promax BDA Barcelona and Axis NZ. I bring vision and rigor to empower people, platforms and performance to move in sync at scale.
Experience Level
Language
English
Fluent
Work Experience
Fractional CMO / Marketing Consultant at MediaSwitch
July 1, 2024 - PresentHybrid strategic marketing consultancy providing hands-on fractional CMO leadership to public sector and enterprise clients across real estate, e-commerce and government. Founded MediaSwitch to turn fragmented marketing into focused, performance-driven strategy and led brand, content and digital growth for multiple clients; developed AI-driven content strategies and an AI search content playbook across platforms.
Head of Audience Development, Digital News & Current Affairs at TVNZ (1News & Re: News)
February 1, 2022 - June 30, 2023Appointed to modernise how TVNZ connected with younger audiences on social platforms. Built an audience-first digital culture that positioned 1News as the country’s leading digital news brand on Instagram and YouTube. Drove growth in TikTok, YouTube and Instagram, and established newsroom KPIs to embed accountability and performance.
Group Marketing & Communications Manager at UniServices
August 1, 2019 - February 28, 2022Established UniServices’ first marketing function, built B2B marketing capability bridging academic research with global investors, partners and policy leaders. Led marketing, social, communications and thought leadership; oversaw COVID-19 communications and global showcase events; implemented CRM, content governance and campaign architecture to scale growth.
Brand & Campaign Manager at Blind Low Vision NZ
March 1, 2018 - November 30, 2018Launched national marketing function and award-winning campaigns; modernised the digital ecosystem with SEO, analytics, CRM segmentation and UX optimization; secured national media coverage; mentored in-house marketing capabilities.
Head of International News & Corporate Marketing at Al Jazeera Media Network
June 1, 2013 - July 31, 2017Led marketing transformation across 12 international markets, delivering a digital-first pivot that delivered market-leading growth and global recognition; managed cross-regional campaigns, affiliate expansion and major global events coverage.
Associate Brand Director at mmg M.E (Publicis)
December 1, 2012 - June 30, 2013Elevated strategic planning and business development for a leading regional agency; secured new business wins and redesigned agency pitch processes; mentored junior strategists and introduced agile workflows.
Head of Advertising & Brand at Qatar Museums
February 1, 2010 - December 31, 2012Established marketing function for Qatar’s flagship institutions; rebranding and major campaigns to position the country on the global cultural stage; secured UNESCO World Heritage status for Al Zubarah Fort; expanded international footprint.
Marketing Manager at Tawasul Electronic Network Solutions, Oman
April 1, 2009 - October 31, 2009Led a full rebrand and digital rollout, positioning Tawasul and its sister brand Sahil for growth in telecom and utilities.
Product Innovation Manager (Business Products) at Orcon
June 1, 2008 - April 30, 2009Revamped B2B product strategy and launched a rural broadband offering to lift margins and profitability.
Marketing Coordinator at Argent Networks (now Mobilis)
July 1, 2006 - February 29, 2008Delivered global B2B marketing campaigns and support for major RFP wins, building groundwork for market growth.
Channel Sales & Marketing Assistant at Right Hemisphere
May 1, 2005 - June 30, 2006Improved partner operations and marketing systems including fulfilment planning for a major product launch.
Education
Master of Business Administration (MBA) at University of Auckland
January 11, 2030 - January 1, 2021Bachelor of Business (Advertising) at Auckland University of Technology
January 11, 2030 - January 1, 2003Foundations of Digital Marketing and E-Commerce at Google
January 11, 2030 - January 1, 2025Oxford News Marketing Programme at Saïd Business School and Meta
January 11, 2030 - January 1, 2022Certificate in Business Analytics (Statistics) at Harvard Business School Online
January 11, 2030 - January 1, 2019Qualifications
Master of Business Administration (MBA)
January 11, 2030 - January 1, 2021Bachelor of Business (Advertising)
January 11, 2030 - January 1, 2003Foundations of Digital Marketing and E-Commerce
January 11, 2030 - January 1, 2025Oxford News Marketing Programme
January 11, 2030 - January 1, 2022Certificate in Business Analytics (Statistics)
January 11, 2030 - January 1, 2019Industry Experience
Media & Entertainment, Education, Real Estate & Construction, Software & Internet, Telecommunications, Government, Professional Services
Experience Level
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