Available to hire
I’m Nicole Scott, an influencer and content marketing strategist with 6+ years of experience across agency and brand work in Europe and North America. I focus on the less glamorous but essential side of creator campaigns—briefs, shortlists, negotiations, and reporting—so partnerships are set up to perform, not just look good.
Most recently, I’ve been shaping content strategy and creator workflows at Happily Employed Org, building a publishing system that helps teams ship faster and publish content built for each platform. Earlier, at Valtech Radon I led influencer strategy for brands like Husqvarna, Old Spice, Essity, Ericsson, and DSM-Firmenich across 7+ markets, and I supported a campaign connected to Michelle Obama’s When We All Vote that reached 18M+ people.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Swedish
Beginner
French
Fluent
Work Experience
Social Media Lead at Happily Employed Org
January 1, 2025 - PresentLed and maintained a calm, inclusive social presence across group social channels; supported alignment and engagement; coordinated cross-team communication and ongoing initiatives.
Marketing & Content Projects at Valtech Radon
January 1, 2024 - December 31, 2024Delivered influencer and content strategy work across multiple global brands and markets. Husqvarna: led creator discovery across 5+ markets, owned the brief-to-shortlist process, and handled creator conversations from first contact to signed partnerships. Old Spice: led TikTok creator outreach across 7+ markets from discovery to signed partnerships. Essity: created content for a 409K+ community, growing newsletter signups by +32.7% and increasing engagement by +18.3%. Ericsson: owned ad reporting and performance tracking for the 150th anniversary campaign. DSM-Firmenich / RFSU: owned creative briefs, organized assets, created one-pagers, and tracked campaign performance across both brands.
Marketing and Content Projects at Valtech
January 1, 2024 - December 31, 2024Delivered content planning that supported subscriber growth and engagement; managed influencer and campaign initiatives; coordinated multi-client projects including Essity, Ericsson, Old Spice, Husqvarna, DSM-Firmenich, and RFSU; ensured consistency and return on investment across campaigns.
Marketing Assistant at SOAS University of London (GLOCAL)
January 1, 2022 - December 31, 2022Ran digital promotion for international events and academic content, coordinating with partner institutions including Yale and Harvard.
Marketing Assistant at SOAS University of London (GLOBAL)
January 1, 2022 - December 31, 2022Supported promotion of international events and academic content; assisted with coordination across digital channels and cross-functional teams.
Social Media Manager at Black Chateau Enterprises
January 1, 2021 - December 31, 2025Coordinated and led day-to-day social content and campaign execution for authors and online communities; oversaw content workflows to ensure clarity, consistency, and timely delivery; supported campaign planning, creative coordination, and cross-team tracking; contributed to on-page SEO via content optimization and structural improvements; organized a shared newsletter project (Webby Award); collaborated closely with writers, editors, and designers for smooth cross-functional teamwork.
Community Moderator at ADHD Female Entrepreneur Group
January 1, 2020 - PresentSet content standards and led member engagement for a 26K+ member community, ensuring consistent community guidelines and active participation.
Influencer Strategist at Kyutee Nails x When We All Vote
January 1, 2020 - December 31, 2022Led influencer strategy for Kyutee’s Vote 2020 campaign in partnership with Michelle Obama’s When We All Vote initiative. Managed 20+ creators end-to-end—briefing, negotiation, coordination, publishing, and reporting—driving 18M+ reach, 61K+ likes, and 1.3K+ interactions.
Social Media Manager & Influencer Outreach at Kyutee Nails x WWAV Campaign
January 1, 2020 - December 31, 2022Led and contributed to campaign planning and influencer outreach coordination; produced content that reached over 61,000 likes and 1,300 interactions, and was shared on Michelle Obama’s social media; supported cross-team collaboration across brand, creators, and campaign stakeholders throughout execution.
Technical Designer at Premie CME
January 1, 2019 - December 31, 2020Contributed to babywear design for neonatal care environments; supported material adaptation for comfort, durability, and clinical requirements.
Education
Digital Marketing at Noroff School of Technology
January 1, 2025 - December 1, 2025Content Development at Hyper Island
January 1, 2023 - December 31, 2024Fashion Design at Academy of Design Toronto
January 1, 2013 - December 31, 2015Bachelor of Arts in Art History at McGill University
January 1, 2005 - December 31, 2009Digital Marketing at Noroff School of Technology
January 1, 2025 - December 31, 2025Content Development at Hyper Island
January 1, 2023 - December 31, 2024Fashion Design at Academy of Design Toronto
January 11, 2030 - September 8, 2026BA Art History at McGill University
January 11, 2030 - September 8, 2026Qualifications
Webby Award
January 1, 2022 - February 17, 2026WORTH Partnership Project Winner
January 1, 2020 - September 8, 2026Webby Award (Independent Publishers - Websites and Mobile Sites)
January 1, 2022 - September 8, 2026EU Innovation Prize
January 1, 2020 - September 8, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Travel & Hospitality, Non-Profit Organization, Telecommunications, Consumer Goods, Manufacturing, Healthcare, Retail
My website to see it all
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