I was responsible for all marketing efforts including PPC campaigns, copywriting for traditional and digital ads, print design, PR, web development, content strategy, and production of videos and podcasts.

Marketing Strategist at Triangle People

November 1, 2013 - May 1, 2016

As one of the principal founders, I dealt primarily with web design, content strategy, video production, marketing research, and strategy for primarily education and non-profit clients.

Creative Display Designer and Copywriter

August 1, 2013 - November 1, 2014

I was responsible for brand strategy and production for all static & animated digital OOH advertisements across Southern Ontario.

Marketing Coordinator at Ontario East Economic Development Corporation

April 1, 2012 - March 1, 2013

I executed event coordination of the annual OEMC conference, the creation of all printed collateral, and managed all email initiatives.

Social Media + Content Manager at Blade Creative Branding

August 1, 2017 - October 1, 2018

I spearheaded content creation + strategy for our top DtC clients, along with social media management, email marketing, and creative brand strategy in the form of workshops and client presentations.

Creative Strategist at The Story Store

November 1, 2020 - July 1, 2021

I ran a boutique agency specializing in content strategy + production, copywriting, and SEO with a focus on scalable digital strategy for startups.

Media Strategist at Postmedia

September 1, 2019 - September 1, 2020

Working directly with the sales team, I managed all marketing strategy, media planning, and pitch decks for medium-sized businesses across Postmedia’s expansive network.

Reporter and Photographer at Kingston East News

April 1, 2013 - January 1, 2014

I conducted interviews, produced articles with editorial oversight, and took photographs. Most articles revolved around local politics and special events.

Growth Engine Content Marketing Lead at SEMrush Academy

July 1, 2021 - September 1, 2023

Responsible for multimedia content initiatives targeting the funeral space, I managed a team of writers and designers handling client onboarding, B2C content (emails, social posts, eBooks, videos) and corporate marketing strategies.