I’m a digital marketing specialist and tourism professional with extensive experience in the safari, diving, and adventure-travel industries. Over the years, I’ve worked across content creation, social media management, website design & content creation, guest liaison, and product development, combining creative storytelling with a strong understanding of on-the-ground operations. My roles with brands such as Twin Island Dive, Blue Ocean Dive Resort, and Sardine Run South Africa & Indigo Safaris have given me a deep foundation in marketing, sales, guest relations, public communication, and digital strategy. I’ve managed online platforms, created blogs and videos, developed products, coordinated tours, and built strong relationships with guests both in person and online. I also support companies remotely with website management, SEO-aligned content writing, and cross-platform social media strategies tailored to tourism and adventure-focused businesses. Alongside my professional experience, I’m a qualified PADI & RAID MSDT, an underwater and wildlife photography enthusiast, and a long-standing volunteer with the National Sea Rescue Institute. I’m passionate about conservation, storytelling, and helping brands strengthen their digital presence while inspiring people to experience the natural world.

Nicki Gibson

I’m a digital marketing specialist and tourism professional with extensive experience in the safari, diving, and adventure-travel industries. Over the years, I’ve worked across content creation, social media management, website design & content creation, guest liaison, and product development, combining creative storytelling with a strong understanding of on-the-ground operations. My roles with brands such as Twin Island Dive, Blue Ocean Dive Resort, and Sardine Run South Africa & Indigo Safaris have given me a deep foundation in marketing, sales, guest relations, public communication, and digital strategy. I’ve managed online platforms, created blogs and videos, developed products, coordinated tours, and built strong relationships with guests both in person and online. I also support companies remotely with website management, SEO-aligned content writing, and cross-platform social media strategies tailored to tourism and adventure-focused businesses. Alongside my professional experience, I’m a qualified PADI & RAID MSDT, an underwater and wildlife photography enthusiast, and a long-standing volunteer with the National Sea Rescue Institute. I’m passionate about conservation, storytelling, and helping brands strengthen their digital presence while inspiring people to experience the natural world.

Available to hire

I’m a digital marketing specialist and tourism professional with extensive experience in the safari, diving, and adventure-travel industries. Over the years, I’ve worked across content creation, social media management, website design & content creation, guest liaison, and product development, combining creative storytelling with a strong understanding of on-the-ground operations.

My roles with brands such as Twin Island Dive, Blue Ocean Dive Resort, and Sardine Run South Africa & Indigo Safaris have given me a deep foundation in marketing, sales, guest relations, public communication, and digital strategy. I’ve managed online platforms, created blogs and videos, developed products, coordinated tours, and built strong relationships with guests both in person and online. I also support companies remotely with website management, SEO-aligned content writing, and cross-platform social media strategies tailored to tourism and adventure-focused businesses.

Alongside my professional experience, I’m a qualified PADI & RAID MSDT, an underwater and wildlife photography enthusiast, and a long-standing volunteer with the National Sea Rescue Institute. I’m passionate about conservation, storytelling, and helping brands strengthen their digital presence while inspiring people to experience the natural world.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Afrikaans
Fluent
Spanish; Castilian
Intermediate

Work Experience

Digital Marketing Specialist at Self-Employed / Freelance
March 1, 2024 - Present
Remote digital marketing tasks including website management (Webmaster), content writing, social media marketing, content creation, and social media management.
Marketing, Sales & Advertising / Guest Liaison at Twin Island Dive
July 1, 2024 - July 1, 2025
In-person and online guest liaison; public relations; social media marketing across multiple platforms; tour planning; product development; blogs; photo & video editing; inventory maintenance; team management; delivering excellent customer service.
Marketing, Sales & Advertising / Guest Liaison / Public Relations / Tour Planning at Blue Ocean Dive Resort
October 1, 2014 - September 30, 2023
Social media marketing across Facebook, YouTube, Google Business, Tripadvisor, Instagram, Twitter, TikTok; guest liaison; attendance at dive trade shows; webmaster; product development; blogs; photo & video editing; tour planning; maintaining standards in operations.
Marketing, Sales & Advertising / Guest Liaison / Public Relations / Tour Planning at Sardine Run South Africa
October 1, 2014 - September 30, 2023
Marketing, sales & advertising; guest liaison in person and online; public relations; attendance at dive trade shows; tour planning; product development; blogs; photo & video editing; inventory maintenance; team management.
General Manager at Agulhas House and Dive Centre
September 1, 2013 - October 31, 2014
Housekeeping; bookings; check-ins; guest relations; dive planning; Facebook marketing; meal planning; tour planning.
Webmaster at IX Online
July 1, 2014 - October 31, 2014
Webmaster for automotive industry; updating car specials; photos of vehicles on sale; updating staff details; general website maintenance.
New Business & Client Retention at Groupon
April 1, 2014 - July 31, 2014
Selling Groupon online marketing concept to new prospective clients; retaining existing clients in food & beverage, activities and tourism industries.
Client Liaison / Personal Assistant / Key Accounts Manager at UTi (International Courier)
January 1, 2002 - September 30, 2013
Client liaison: queries; parcel tracking; key accounts management; imports & exports; market research; sales & marketing; event coordination; meeting minutes; general PA duties; management coordination; fleet control.

Education

Diploma in Web Design at Shaw Academy
January 11, 2030 - December 9, 2025
Class IV Coxswain at NSRI
January 11, 2030 - December 9, 2025

Qualifications

Matric
January 11, 2030 - January 1, 2000
Diploma in Photoshop
January 11, 2030 - December 9, 2025
NSRI SRI
January 11, 2030 - December 9, 2025
NSRI MEC
January 11, 2030 - December 9, 2025
NSRI SRC
January 11, 2030 - December 9, 2025
PADI MSDT
January 11, 2030 - December 9, 2025
RAID MSDT
January 11, 2030 - December 9, 2025
Class IV Coxswain
January 11, 2030 - December 9, 2025
Diploma in Web Design
January 11, 2030 - December 9, 2025
Diploma in Photoshop
January 11, 2016 - December 9, 2025

Industry Experience

Travel & Hospitality, Media & Entertainment, Software & Internet, Professional Services, Education, Other
    paper Social Media Management

    Creating content, drafting campaigns, growing visibility and audience of multiple accounts on multiple platforms: Facebook, TikTok, Instagram, LinkedIn, YouTube

    Indigo Safaris (Current): Facebook, Instagram, TikTok & YouTube
    Blue Ocean Dive Resort: Facebook, Instagram, TikTok & YouTube, Google Maps (was My Business), Tripadvisor
    Sardine Run South Africa: Facebook Instagram
    Agulhas House and Dive Centre: Facebook & Instagram
    Wonders Of Nature: Facebook & Instagram

    paper Dive Show Banners

    Designs for the booths where I represented our company in person through out European Dive Trade Shows

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