Nicki Gibson

Available to hire

I’m a digital marketing specialist and tourism professional with extensive experience in the safari, diving, and adventure-travel industries.

About

I’m a digital marketing specialist and tourism professional with extensive experience in the safari, diving, and adventure-travel industries. Over the years, I’ve worked across content creation, social media management, website design & content creation, guest liaison, and product development, combining creative storytelling with a strong understanding of on-the-ground operations.

My roles with brands such as Twin Island Dive, Blue Ocean Dive Resort, and Sardine Run South Africa & Indigo Safaris have given me a deep foundation in marketing, sales, guest relations, public communication, and digital strategy. I’ve managed online platforms, created blogs and videos, developed products, coordinated tours, and built strong relationships with guests both in person and online. I also support companies remotely with website management, SEO-aligned content writing, and cross-platform social media strategies tailored to tourism and adventure-focused businesses.

Alongside my professional experience, I’m a qualified PADI & RAID MSDT, an underwater and wildlife photography enthusiast, and a long-standing volunteer with the National Sea Rescue Institute. I’m passionate about conservation, storytelling, and helping brands strengthen their digital presence while inspiring people to experience the natural world.

  • Joined December 2025

Industry experience

  • Travel & Hospitality
  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Education
  • Other

Projects · 3

Creating content, drafting campaigns, growing visibility and audience of multiple accounts on multiple platforms: Facebook, TikTok, Instagram, LinkedIn, YouTube

Indigo Safaris (Current): Facebook, Instagram, TikTok & YouTube
Blue Ocean Dive Resort: Facebook, Instagram, TikTok & YouTube, Google Maps (was My Business), Tripadvisor
Sardine Run South Africa: Facebook Instagram
Agulhas House and Dive Centre: Facebook & Instagram
Wonders Of Nature: Facebook & Instagram

  • Content Creator
  • Content Designer
  • Digital Marketer
  • +1

Designs for the booths where I represented our company in person through out European Dive Trade Shows

  • Marketer
  • Project Manager

Work experience· 8 roles

Marketing, Sales & Advertising / Guest Liaison · Twin Island DiveJul 2024 – Jul 2025 · 1 yr 1 mo

In-person and online guest liaison; public relations; social media marketing across multiple platforms; tour planning; product development; blogs; photo & video editing; inventory maintenance; team management; delivering excellent customer service.

Digital Marketing Specialist · Self-Employed / FreelanceMar 2024 – Present · 2 yrs 9 mos

Remote digital marketing tasks including website management (Webmaster), content writing, social media marketing, content creation, and social media management.

Marketing, Sales & Advertising / Guest Liaison / Public Relations / Tour Planning · Sardine Run South AfricaOct 2014 – Sep 2023 · 9 yrs

Marketing, sales & advertising; guest liaison in person and online; public relations; attendance at dive trade shows; tour planning; product development; blogs; photo & video editing; inventory maintenance; team management.

Marketing, Sales & Advertising / Guest Liaison / Public Relations / Tour Planning · Blue Ocean Dive ResortOct 2014 – Sep 2023 · 9 yrs
Webmaster · IX OnlineJul 2014 – Oct 2014 · 4 mos
New Business & Client Retention · GrouponApr 2014 – Jul 2014 · 4 mos
General Manager · Agulhas House and Dive CentreSep 2013 – Oct 2014 · 1 yr 2 mos
Client Liaison / Personal Assistant / Key Accounts Manager · UTi (International Courier)Jan 2002 – Sep 2013 · 11 yrs 9 mos

Education

Diploma in Web Design · Shaw Academy2030 – 2025
Class IV Coxswain · NSRI2030 – 2025

Certifications and awards· 10

Matric2030 – 2000
Diploma in Photoshop2030 – 2025
NSRI SRI2030 – 2025
NSRI MEC2030 – 2025

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