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Hi, I’m Nicki Moarefi. I’m a UX and product designer with a Master’s in Design, experienced in creating user‑centered, accessible digital experiences across public and commercial domains. I blend qualitative research, journey mapping and usability testing to improve web usability and align design with business goals. I lead end‑to‑end UX and service design across elder care, tourism and eCommerce, enhancing user engagement and service effectiveness. I enjoy co‑creation workshops, contextual research and cross‑disciplinary collaboration to shape inclusive health services and meaningful user journeys.…Hi, I’m Nicki Moarefi. I’m a UX and product designer with a Master’s in Design, experienced in creating user‑centered, accessible digital experiences across public and commercial domains. I blend qualitative research, journey mapping and usability testing to improve web usability and align design with business goals. I lead end‑to‑end UX and service design across elder care, tourism and eCommerce, enhancing user engagement and service effectiveness. I enjoy co‑creation workshops, contextual research and cross‑disciplinary collaboration to shape inclusive health services and meaningful user journeys.

Nicki Moarefi

UX Designer, UI Designer, Product Designer, +2

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Hi, I’m Nicki Moarefi. I’m a UX and product designer with a Master’s in Design, experienced in creating user‑centered, accessible digital experiences across public and commercial domains. I blend qualitative research, journey mapping and usability testing to improve web usability and align design with business goals. I lead end‑to‑end UX and service design across elder care, tourism and eCommerce, enhancing user engagement and service effectiveness. I enjoy co‑creation workshops, contextual research and cross‑disciplinary collaboration to shape inclusive health services and meaningful user journeys.…Hi, I’m Nicki Moarefi. I’m a UX and product designer with a Master’s in Design, experienced in creating user‑centered, accessible digital experiences across public and commercial domains. I blend qualitative research, journey mapping and usability testing to improve web usability and align design with business goals. I lead end‑to‑end UX and service design across elder care, tourism and eCommerce, enhancing user engagement and service effectiveness. I enjoy co‑creation workshops, contextual research and cross‑disciplinary collaboration to shape inclusive health services and meaningful user journeys.

Available to hire

Hi, I’m Nicki Moarefi. I’m a UX and product designer with a Master’s in Design, experienced in creating user‑centered, accessible digital experiences across public and commercial domains. I blend qualitative research, journey mapping and usability testing to improve web usability and align design with business goals.

I lead end‑to‑end UX and service design across elder care, tourism and eCommerce, enhancing user engagement and service effectiveness. I enjoy co‑creation workshops, contextual research and cross‑disciplinary collaboration to shape inclusive health services and meaningful user journeys.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

UX/UI Designer at TravelUp (DTC Platform for Local Economic Empowerment)

January 1, 2020 - Present

Designed a peer‑to‑peer mobile platform connecting travelers with users seeking local traditional products, enabling income generation and cultural exchange. Led prototyping and aligned usability goals with user needs to create an interactive platform experience.

Designer

August 1, 2019 - August 1, 2019

End‑to‑end UX design across digital and service experiences, applying accessibility standards and user insights to shape intuitive interfaces and journeys.

Content Creator

July 1, 2018 - May 1, 2020

Researched and produced content for social design courses, presenting findings from quantitative methods and designing course materials.

Research Assistant

January 1, 2021 - April 1, 2021

Researched user needs and presented outcomes for a Social Design course, using quantitative and qualitative methods to broaden student perspectives on social design challenges.

Researcher & Service Designer at Let Them Cook (Public Health innovation for aging adults)

January 1, 2024 - Present

Led qualitative and service design activities, mapping stakeholder journeys and co‑creating inclusive health service concepts targeting older adults.