Available to hire
UX and service designer with a master’s in design, experienced in creating user-centred, accessible digital experiences across public and commercial domains. Skilled in qualitative research, journey mapping, and usability testing to improve web usability and support business goals.
Delivered 3+ UX and service design projects focused on elderly care, tourism, and eCommerce—enhancing engagement and service effectiveness. Proficient in Figma and cross-functional collaboration, with a strong focus on inclusive design and optimising user journeys.
Experience Level
Work Experience
Researcher & Service Designer at Let Them Cook (Public Health innovation for Aging Adults)
January 1, 2024 - December 31, 2024Conducted qualitative research (interviews and secondary research on trends, technology, mental health, and social factors) to uncover user needs and behaviours. Designed three inclusive services and workshops using service design tools (service blueprints, perceptual maps, journey mapping, personas) and stakeholder analysis to create strategic user journeys that support healthy aging.
UX Researcher & Service Designer at Let Them Cook (Public Health innovation for Aging Adults)
January 1, 2024 - December 31, 2024Conducted qualitative research (interviews and secondary research) to uncover user needs and behaviours. Developed three inclusive services and workshops using service design tools such as service blueprints, journey mapping, and personas. Implemented AI scenario development using Microsoft Copilot to create storyboard images of designed scenarios.
Researcher & Service Designer at Growth & Experience Academy (Vitality & Life Expectancy)
January 1, 2021 - December 31, 2021Designed and researched a public-benefit service for adults 65+, promoting longevity through social engagement in underserved, experience-rich communities. Applied the 5-mode SIED framework to build insights focused on life expectancy via social and environmental health, addressing mental health impacts. Led UX research and delivered recommendations to improve user satisfaction.
Research Assistant
January 1, 2021 - April 30, 2021Supported research activities as part of design-related work. Conducted research to inform course content and design approaches for social design topics.
UX/UI Designer at TravelUp (DTC Platform for Local Economic Empowerment)
January 1, 2020 - December 31, 2020Designed a peer-to-peer mobile platform connecting travelers with users seeking local traditional products to support income generation, cultural exchange, and affordable travel. Led prototyping and aligned accessibility goals with user needs. Researched tourism at the intersection with local industries and delivered insights to encourage user engagement; improved user engagement by 50%. Produced wireframes, user flows, and journey maps; prototyped intuitive dashboards in Figma to increase usability and decision-making speed.
UX / UI Designer at TravelUp (DTC Platform for Local Economic Empowerment)
January 1, 2020 - December 31, 2020Designed a peer-to-peer mobile platform connecting travellers with users seeking local traditional products, enabling income generation, cultural exchange, and affordable travel. Led prototyping and aligned accessibility goals with user needs. Produced wireframes in Figma, user flows, and user journey maps; improved user engagement by 50%.
Designer
August 1, 2019 - December 31, 2019Designed and contributed to course and workshop materials, including research and presentations to support social design learning and interactive approaches.
Content Creator
July 1, 2018 - May 31, 2020Created user-focused content for a tourism and accommodation website, increasing customer awareness of options and improving service quality through clearer destination/service promotion.
Education
MArch in Design at Teesside University
October 1, 2017 - September 30, 2021Bachelor of Industrial Design at Pars University of Art and Architecture
January 1, 2012 - December 31, 2016Bachelor of Industrial Design at Pars University of Art and Architecture
October 1, 2017 - September 1, 2021GPA at Pars University of Art and Architecture
January 1, 2021 - January 1, 2021Graduated with Merit / Scored 87 and 80 (group projects) at Teesside University
January 11, 2030 - July 13, 2026Bachelor of Industrial Design at Pars University of Art and Architecture
January 11, 2030 - July 13, 2026GPA 3.56/4.0 (rank student); Room it a Graduate with Merit; completed modules including Future Design, Ergonomics, Fundamentals of Industrial Design at Teesside University
January 11, 2030 - July 13, 2026Qualifications
Master’s in Design
October 1, 2017 - September 30, 2021Masters in Design
January 11, 2030 - July 13, 2026M.A. in Design
October 1, 2017 - September 30, 2021GPA 3.56/4.0 (rank student)
January 11, 2030 - July 13, 2026Room it a Graduate with Merit; scored 87 and 80 in two group projects (Design Integration, Exit Into Industry)
January 11, 2030 - July 13, 2026Completed modules: Future Design, Ergonomics, Fundamentals of Industrial Design
January 11, 2030 - July 13, 2026Industry Experience
Healthcare, Travel & Hospitality, Non-Profit Organization, Software & Internet, Media & Entertainment, Education, Professional Services, Retail
Experience Level
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