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I'm a bilingual Content Strategy & Digital Marketing professional who translates business goals into compelling narratives and multi-platform strategies that boost brand visibility and drive measurable outcomes. I connect messaging frameworks with performance data to align creative, content, and paid media across social, landing pages, and CRM channels. I'm AI-native and comfortable using AI tools to accelerate ideation, testing, research, and reporting. I thrive in remote, cross-functional environments, interfacing with clients to clarify objectives and guiding creative and technical teams to deliver high-quality branded content that resonates with audiences and moves the business forward.…I'm a bilingual Content Strategy & Digital Marketing professional who translates business goals into compelling narratives and multi-platform strategies that boost brand visibility and drive measurable outcomes. I connect messaging frameworks with performance data to align creative, content, and paid media across social, landing pages, and CRM channels. I'm AI-native and comfortable using AI tools to accelerate ideation, testing, research, and reporting. I thrive in remote, cross-functional environments, interfacing with clients to clarify objectives and guiding creative and technical teams to deliver high-quality branded content that resonates with audiences and moves the business forward.

Nicolás Salcido Sanmiguel

Copywriter, Content Designer, Brand Designer, +2

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I'm a bilingual Content Strategy & Digital Marketing professional who translates business goals into compelling narratives and multi-platform strategies that boost brand visibility and drive measurable outcomes. I connect messaging frameworks with performance data to align creative, content, and paid media across social, landing pages, and CRM channels. I'm AI-native and comfortable using AI tools to accelerate ideation, testing, research, and reporting. I thrive in remote, cross-functional environments, interfacing with clients to clarify objectives and guiding creative and technical teams to deliver high-quality branded content that resonates with audiences and moves the business forward.…I'm a bilingual Content Strategy & Digital Marketing professional who translates business goals into compelling narratives and multi-platform strategies that boost brand visibility and drive measurable outcomes. I connect messaging frameworks with performance data to align creative, content, and paid media across social, landing pages, and CRM channels. I'm AI-native and comfortable using AI tools to accelerate ideation, testing, research, and reporting. I thrive in remote, cross-functional environments, interfacing with clients to clarify objectives and guiding creative and technical teams to deliver high-quality branded content that resonates with audiences and moves the business forward.

Available to hire

I’m a bilingual Content Strategy & Digital Marketing professional who translates business goals into compelling narratives and multi-platform strategies that boost brand visibility and drive measurable outcomes. I connect messaging frameworks with performance data to align creative, content, and paid media across social, landing pages, and CRM channels.

I’m AI-native and comfortable using AI tools to accelerate ideation, testing, research, and reporting. I thrive in remote, cross-functional environments, interfacing with clients to clarify objectives and guiding creative and technical teams to deliver high-quality branded content that resonates with audiences and moves the business forward.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Paid Media & Content Strategy Manager at Next Call Club / Peachy Insurance

January 1, 2025 - January 1, 2026

Acted as a strategic partner between client objectives and execution teams, clarifying creative needs, funnel goals, and audience messaging. Led cross-functional collaboration between creative, performance, and operational teams. Developed content and messaging for high-intent funnels, including ad copy, headlines, value propositions, and landing page narratives. Translated performance data into clear insights and actionable recommendations for both content and paid strategy. Served as primary client-facing point for strategy, reporting, and content planning discussions. Managed timelines, deliverables, and coordination across marketing, creative, and analytics stakeholders in a fully remote environment.

Paid Media & Digital Strategy at Visual Spark

January 1, 2017 - January 1, 2025

Operating as a consulting micro-agency serving multiple brands, managed content, paid media, and digital strategy end-to-end. Acted as primary client-facing partner, aligning business goals with creative, content, and performance strategy. Led creative coordination across designers, copywriters, media buyers, and production teams to ensure brand consistency and timely delivery. Developed content systems, messaging frameworks, and brand storytelling, and built multi-platform content strategies across social, paid, email, and landing pages. Conducted audience, competitive, and market research to inform targeting. Leveraged AI tools to accelerate copy ideation, content testing, research, client communication, and insight reporting. Managed timelines, briefs, deliverables, and iteration cycles in remote environments.

US Financial Analyst at Hewlett-Packard Enterprise

January 1, 2015 - January 1, 2017

Managed financial and operational reporting processes, ensuring accuracy, consistency, and compliance with deadlines. Acted as a communication bridge between internal teams, clarifying requirements and resolving discrepancies. Improved reconciliation and validation procedures, increasing reliability and operational efficiency.

Customer Service Leader & Trainer at Teleperformance (DirecTV)

January 1, 2010 - January 1, 2014

Led customer-facing communication, conflict resolution, and service delivery for US-based customers. Trained and onboarded new agents, improving team performance and outcomes. Developed strong communication, expectation-management, and persuasion skills in a high-demand environment.