I’m a creative force with a passion for bringing ideas to life and making meaningful connections. With over 13 years of experience in working on high-impact marketing campaigns, I specialise in turning complex goals into clear, compelling campaigns that drive results. My skill set includes email marketing, copywriting, blog and ghost writing, LinkedIn social media management, and website management—everything you need to elevate your brand and engage your audience. Whether partnering with startups, agencies, or established brands, I bring fresh thinking, clear strategy, and a people-first mindset to every project. At my core, I’m a problem-solver who believes that creativity and joy are powerful tools for transformation. I bring my whole self to every brief, open-minded, results-focused, and always up for a new challenge. I’m known for being intuitive, energetic, and easy to work with and someone who thrives on collaboration, who brings creativity and joy to the table. Let’s build something impactful together.

Nicola Upe-Glenn

I’m a creative force with a passion for bringing ideas to life and making meaningful connections. With over 13 years of experience in working on high-impact marketing campaigns, I specialise in turning complex goals into clear, compelling campaigns that drive results. My skill set includes email marketing, copywriting, blog and ghost writing, LinkedIn social media management, and website management—everything you need to elevate your brand and engage your audience. Whether partnering with startups, agencies, or established brands, I bring fresh thinking, clear strategy, and a people-first mindset to every project. At my core, I’m a problem-solver who believes that creativity and joy are powerful tools for transformation. I bring my whole self to every brief, open-minded, results-focused, and always up for a new challenge. I’m known for being intuitive, energetic, and easy to work with and someone who thrives on collaboration, who brings creativity and joy to the table. Let’s build something impactful together.

Available to hire

I’m a creative force with a passion for bringing ideas to life and making meaningful connections. With over 13 years of experience in working on high-impact marketing campaigns, I specialise in turning complex goals into clear, compelling campaigns that drive results.

My skill set includes email marketing, copywriting, blog and ghost writing, LinkedIn social media management, and website management—everything you need to elevate your brand and engage your audience. Whether partnering with startups, agencies, or established brands, I bring fresh thinking, clear strategy, and a people-first mindset to every project.

At my core, I’m a problem-solver who believes that creativity and joy are powerful tools for transformation. I bring my whole self to every brief, open-minded, results-focused, and always up for a new challenge. I’m known for being intuitive, energetic, and easy to work with and someone who thrives on collaboration, who brings creativity and joy to the table. Let’s build something impactful together.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Founder at Arc MaaS Ltd
October 1, 2024 - Present
Group Marketing Manager at Modern Networks, Hitchin
October 31, 2025 - July 17, 2025
UKI Channel and Commercial Marketing Manager at Pure Storage, London
April 30, 2024 - July 17, 2025
Delivered 960 MQL's and £106k of sales pipeline in 6 months with tactical and strategic marketing activities. Increased LinkedIn following by 65.7% by rebranding social presence. Took charge of Hubspot marketing content resulting in increased average open rate to 12.04%. Maintained oversight of £150k annual marketing budget, delivering sales goals by evaluating ROI data and identifying top-performing activities. Worked with Senior Leadership Team redefining company values. Led high-profile initiatives including CRM platform implementation, re-branding, and FY25 annual marketing plan. Delivered monthly marketing reports during Private Equity board meetings. Managed a channel wide partner sales incentive driving $20m+ UKI Partner Sourced Pipeline. Increased Commercial Marketing Influenced Pipeline by 70% from Q4FY23 to Q4FY24. Managed sponsorship of Tier 1, London Accelerate Event generating £50k+ sponsorship income. Managed 10+ Elite and Preferred UKI Channel Partners including CDW,
Senior Account Manager at Purechannels, Remote
July 31, 2021 - July 17, 2025
Monthly analysis of social and email marketing with recommendations for improvement to CEO and CMO. Account Manager of high profile lead generation projects with 10 VAR and Dell EMC. Managed and creative brief of monthly newsletter, email Channel Drop-In and Blog. Wrote Project briefs for Creative Team. Wrote 4 shortlisted entries for UK Channel and B2C/B2B awards.
Vendor Marketing Manager at SCC, Birmingham
September 30, 2017 - July 17, 2025
Empowered and led a team of 4 women to meet personal and business KPIs. Increased incoming marketing development funds from £1.7m to £2.1m in 2 years. Built strong relationships with sales, technical services and partners to drive on-time, under-budget campaigns. Cultivated partner rapport to increase MDF income, delivering £500k profit. Analysed and reported campaign statistics. Implemented incentive board programme to break silos and increase vendor marketing income and sales engagement. Led staff and agencies to develop annual Sales Kick Off event attended by 500 staff and 40 vendors, generating £480k income. Organised and executed customer seminars in 5 cities resulting in £20.5m sales won.
Senior Marketing Executive at Westcoast, Nottingham
June 30, 2015 - July 17, 2025
Analysed campaign results using key metrics to understand buying behaviours and identify sales increase areas. Generated £235k of marketing funds. Collaborated with sales to influence growth by analysing marketing data and setting sales and marketing goals. Supervised budgets across 9 partners. Crafted evidence-based marketing plans targeting 20 channel partners. Partnered with internal stakeholders to define marketing program requirements. Worked with marketing and communications teams on standardisation, design, and production of marketing materials. Wrote creative and engaging briefs for agencies. Assessed marketing campaigns using key performance indicators. Worked to meet KPIs in a fast-paced environment. Managed marketing finance and budget compliance of large events in London and Dublin.

Education

Bachelor of Arts at De Montfort University, Leicester
January 1, 2012 - December 31, 2012
A-Levels at Chellaston Academy, Derby
January 1, 2007 - December 31, 2007

Qualifications

Certificate in Feminism and Social Justice
January 11, 2030 - January 1, 2024
NVQ Level 3 Digital Marketing
January 1, 2017 - December 31, 2017

Industry Experience

Computers & Electronics, Professional Services, Software & Internet, Other, Wholesale & Distribution, Non-Profit Organization