Nicole Fiumara

Available to hire

I’m a UX and product designer with a unique background in fashion, branding, and digital storytelling.

About

I’m a UX and product designer with a unique background in fashion, branding, and digital storytelling. Over the past 10+ years, I’ve led and collaborated on projects ranging from e-commerce redesigns (Nasty Gal, Solstice Sunglasses) to lifestyle and creative apps (Roamio, Kosmik Astrology, Dojj). My work blends a strong visual eye with human-centered design strategy, helping brands translate complex ideas into experiences that feel intuitive, stylish, and memorable.

What sets me apart is my ability to merge creativity with practicality — drawing from art, fashion, and business to design products that not only look beautiful but also solve real problems. Whether building user flows, crafting brand identities, or designing sleek landing pages, I bring clarity, empathy, and a sharp editorial perspective to every project.

  • Joined April 2024

Industry experience

  • Retail
  • Education
  • Computers & Electronics

Projects · 2

Roamio was designed to reimagine the way modern travelers connect with their journeys. While most travel apps focus narrowly on logistics — flights, hotels, reservations — Roamio’s purpose is to create a holistic, human-centered experience that bridges planning with meaningful storytelling. At its core, Roamio helps users go beyond checklists. It transforms fragmented trip details into a cohesive narrative that supports exploration, reflection, and ease. The app emphasizes simplicity, clarity, and delight so that travel feels less overwhelming and more empowering. By weaving together features like itinerary organization, destination insights, and personal journaling prompts, Roamio turns a practical tool into an emotional companion. It’s not just about where you’re going, but how the journey shapes you along the way. The thesis of Roamio rests on the belief that travel is more than movement — it’s transformation. The app’s design prioritizes not only functionality but also inspiration, guiding users to feel grounded, confident, and connected no matter where they are in the world.

  • Designer
  • UX Designer

Education

Master of UX Design · MICA2024 – 2025
Bachelor of Fine Arts in Fashion · Academy of Art University2010 – 2014

Certifications and awards

Foundaton of UX Design Bootcamp2024

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