I see social media as a living brand ecosystem, not just a grid with trendy posts. As a strategic creative, I love the journey of building these spaces and taking a project from a quiet 'what if?' idea to a fully realised campaign. I’m at my best when leading creative projects from start to finish, bringing a mix of strategic thinking and an eye for aesthetics to the process. My goal is to steer the vision while keeping the details authentic, ensuring every campaign feels as intentional as it does impactful.…

Nicole Koopman

I see social media as a living brand ecosystem, not just a grid with trendy posts. As a strategic creative, I love the journey of building these spaces and taking a project from a quiet 'what if?' idea to a fully realised campaign. I’m at my best when leading creative projects from start to finish, bringing a mix of strategic thinking and an eye for aesthetics to the process. My goal is to steer the vision while keeping the details authentic, ensuring every campaign feels as intentional as it does impactful.…

Available to hire

I see social media as a living brand ecosystem, not just a grid with trendy posts. As a strategic creative, I love the journey of building these spaces and taking a project from a quiet ‘what if?’ idea to a fully realised campaign.

I’m at my best when leading creative projects from start to finish, bringing a mix of strategic thinking and an eye for aesthetics to the process. My goal is to steer the vision while keeping the details authentic, ensuring every campaign feels as intentional as it does impactful.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Social Media & Content Manager at The Athenaeum Hotel & Residences
October 1, 2022 - February 1, 2024
Social media and content management for The Athenaeum Hotel & Residences, including brand integrity across campaigns, communications and PR, multi-account photo and video production, brand design collaboration, and ongoing web/content strategy. Led content planning, posting, and scheduling with monthly reporting.
Marketing & Brand Manager at Pepper Club Hotel & Spa
March 1, 2020 - March 1, 2021
Led marketing and brand strategy for Pepper Club Hotel & Spa, Cape Town. Created strategic marketing plans and budgets, managed social media, websites, digital/print advertising, email, and collateral; directed visual assets, budgeting, and photo/video shoots; led website development and content strategy; oversaw guest loyalty program and growth; performed analytics and PPC campaigns.
Social Media Manager at Ignite Bahrain
January 1, 2016 - May 1, 2019
Strategy, content curation, and social media management for multiple clients in Bahrain; communications & PR; maintenance of brand integrity across campaign marketing initiatives; social media account management for multiple clients; photo & video production and editing; brand design and marketing.
Social Media & Email Strategist at The Social Paige Branding Studio
March 1, 2025 - Present
Developed social media strategy and curated content for Instagram, Facebook, and TikTok; directed online advertising and email marketing; executed campaigns for promotions and launches; cultivated relationships with influencers and media to boost public profile; analyzed marketing data to refine strategies and improve outcomes; ensured marketing alignment with brand objectives.

Education

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Qualifications

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Industry Experience

Real Estate & Construction, Travel & Hospitality, Retail, Financial Services, Media & Entertainment, Professional Services, Software & Internet, Other

Skills

Experience Level