Nicole Koopman
I see social media as a living brand ecosystem, not just a grid with trendy posts. ' idea to a fully realised campaign.
About
I see social media as a living brand ecosystem, not just a grid with trendy posts. As a strategic creative, I love the journey of building these spaces and taking a project from a quiet ‘what if?’ idea to a fully realised campaign.
I’m at my best when leading creative projects from start to finish, bringing a mix of strategic thinking and an eye for aesthetics to the process. My goal is to steer the vision while keeping the details authentic, ensuring every campaign feels as intentional as it does impactful.
- 7 years' experience
- Joined December 2024
Industry experience
- Real Estate & Construction
- Travel & Hospitality
- Retail
- Financial Services
- Media & Entertainment
- Professional Services
- Software & Internet
- Other
Work experience· 4 roles
Developed social media strategy and curated content for Instagram, Facebook, and TikTok; directed online advertising and email marketing; executed campaigns for promotions and launches; cultivated relationships with influencers and media to boost public profile; analyzed marketing data to refine strategies and improve outcomes; ensured marketing alignment with brand objectives.
Social media and content management for The Athenaeum Hotel & Residences, including brand integrity across campaigns, communications and PR, multi-account photo and video production, brand design collaboration, and ongoing web/content strategy. Led content planning, posting, and scheduling with monthly reporting.
Led marketing and brand strategy for Pepper Club Hotel & Spa, Cape Town. Created strategic marketing plans and budgets, managed social media, websites, digital/print advertising, email, and collateral; directed visual assets, budgeting, and photo/video shoots; led website development and content strategy; oversaw guest loyalty program and growth; performed analytics and PPC campaigns.
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