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Employment Advisor and growth marketing & e-commerce advisor supporting DTC brands in fashion, beauty, and fitness. Leads cross-channel acquisition and revenue growth for health and wellness subscription and lifestyle brands, including Meta and Google campaigns, CRM automation, and full site redesigns. Known for managing agencies and creative partners, building segmentation and email acquisition programs, and driving measurable revenue and subscriber growth. Experience spans e-commerce P&L ownership, merchandising, merchandising planning, and site operations across major retail and apparel brands.…Employment Advisor and growth marketing & e-commerce advisor supporting DTC brands in fashion, beauty, and fitness. Leads cross-channel acquisition and revenue growth for health and wellness subscription and lifestyle brands, including Meta and Google campaigns, CRM automation, and full site redesigns. Known for managing agencies and creative partners, building segmentation and email acquisition programs, and driving measurable revenue and subscriber growth. Experience spans e-commerce P&L ownership, merchandising, merchandising planning, and site operations across major retail and apparel brands.

Nicole Jerner

Marketing Strategist, Digital Marketer, Growth Marketer, +3

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Employment Advisor and growth marketing & e-commerce advisor supporting DTC brands in fashion, beauty, and fitness. Leads cross-channel acquisition and revenue growth for health and wellness subscription and lifestyle brands, including Meta and Google campaigns, CRM automation, and full site redesigns. Known for managing agencies and creative partners, building segmentation and email acquisition programs, and driving measurable revenue and subscriber growth. Experience spans e-commerce P&L ownership, merchandising, merchandising planning, and site operations across major retail and apparel brands.…Employment Advisor and growth marketing & e-commerce advisor supporting DTC brands in fashion, beauty, and fitness. Leads cross-channel acquisition and revenue growth for health and wellness subscription and lifestyle brands, including Meta and Google campaigns, CRM automation, and full site redesigns. Known for managing agencies and creative partners, building segmentation and email acquisition programs, and driving measurable revenue and subscriber growth. Experience spans e-commerce P&L ownership, merchandising, merchandising planning, and site operations across major retail and apparel brands.

Available to hire

Employment Advisor and growth marketing & e-commerce advisor supporting DTC brands in fashion, beauty, and fitness. Leads cross-channel acquisition and revenue growth for health and wellness subscription and lifestyle brands, including Meta and Google campaigns, CRM automation, and full site redesigns.

Known for managing agencies and creative partners, building segmentation and email acquisition programs, and driving measurable revenue and subscriber growth. Experience spans e-commerce P&L ownership, merchandising, merchandising planning, and site operations across major retail and apparel brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Growth Marketing & E-Commerce Advisor

December 1, 2022 - Present

Managed growth, brand, and e-commerce marketing for a health and wellness subscription company, reporting to the founder and CEO. Increased revenue by +50% in the first year. Launched cross-channel campaigns on Meta and Google and expanded the channel mix to include OTT, TikTok, Reddit, Pinterest, and podcast placements. Managed external agencies and consultants. Spearheaded a total site redesign, including a campaign photoshoot and hiring a creative agency. Led CRM strategy: overhauled automation, launched segmentation and email acquisition, and increased subscribers by +30%.

Employment Advisor to DTC brands (Growth Marketing & E-Commerce Advisor) at Self Employed

November 30, 2022 - Present

Advises DTC brands in fashion, beauty, and fitness; clients include GORX Fitness, Twist Perfumes, and BANGS Shoes. Provides guidance across growth marketing, e-commerce strategy, and marketing execution.

Head of Marketing at The Ready State

September 1, 2020 - November 1, 2022

Developed strategic and comprehensive e-commerce and growth marketing plans for small businesses in the fashion industry.

Head of E-Commerce

April 1, 2016 - September 1, 2020

Led global e-commerce business overseeing growth marketing, merchandising, planning, and site operations. Owned the full P&L including the growth marketing budget. Drove +60% increase in revenue in the first year.

Owner at coletta and colettany.com

September 1, 2011 - August 1, 2014

E-Commerce Merchandising Manager at Lacoste USA

January 1, 2007 - January 1, 2009

E-Commerce Merchandiser at Victoria’s Secret Direct

January 1, 2006 - January 1, 2007

Associate Merchandiser at Ann Taylor Stores

November 1, 2005 - September 1, 2007

Merchandiser at Kenneth Cole

January 1, 2005 - January 1, 2006

Associate Merchandiser at Ann Taylor

January 1, 2004 - January 1, 2005