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Hi, I'm Nicole Orabona—a strategic social media & community manager passionate about building engaged communities and shaping authentic brand conversations across Instagram and TikTok. I enjoy diving into data, spotting trends, and turning insights into content and partnerships that elevate brands while staying true to voice. As Co-Artistic Director/Marketing Manager at Emit Theatre and through roles with Strava, Mitchell and Palmer, and Kelly Lynae, I’ve created campaigns, built websites, wrote press materials, and led teams to deliver memorable experiences for audiences and customers.…Hi, I'm Nicole Orabona—a strategic social media & community manager passionate about building engaged communities and shaping authentic brand conversations across Instagram and TikTok. I enjoy diving into data, spotting trends, and turning insights into content and partnerships that elevate brands while staying true to voice. As Co-Artistic Director/Marketing Manager at Emit Theatre and through roles with Strava, Mitchell and Palmer, and Kelly Lynae, I’ve created campaigns, built websites, wrote press materials, and led teams to deliver memorable experiences for audiences and customers.

Nicole Orabona

Social Media Manager, Community Manager, Content Creator, +4

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Hi, I'm Nicole Orabona—a strategic social media & community manager passionate about building engaged communities and shaping authentic brand conversations across Instagram and TikTok. I enjoy diving into data, spotting trends, and turning insights into content and partnerships that elevate brands while staying true to voice. As Co-Artistic Director/Marketing Manager at Emit Theatre and through roles with Strava, Mitchell and Palmer, and Kelly Lynae, I’ve created campaigns, built websites, wrote press materials, and led teams to deliver memorable experiences for audiences and customers.…Hi, I'm Nicole Orabona—a strategic social media & community manager passionate about building engaged communities and shaping authentic brand conversations across Instagram and TikTok. I enjoy diving into data, spotting trends, and turning insights into content and partnerships that elevate brands while staying true to voice. As Co-Artistic Director/Marketing Manager at Emit Theatre and through roles with Strava, Mitchell and Palmer, and Kelly Lynae, I’ve created campaigns, built websites, wrote press materials, and led teams to deliver memorable experiences for audiences and customers.

Available to hire

Hi, I’m Nicole Orabona—a strategic social media & community manager passionate about building engaged communities and shaping authentic brand conversations across Instagram and TikTok. I enjoy diving into data, spotting trends, and turning insights into content and partnerships that elevate brands while staying true to voice.

As Co-Artistic Director/Marketing Manager at Emit Theatre and through roles with Strava, Mitchell and Palmer, and Kelly Lynae, I’ve created campaigns, built websites, wrote press materials, and led teams to deliver memorable experiences for audiences and customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Community Manager (Contractor) at Strava

June 1, 2024 - March 1, 2026

Managed and engaged with Strava's rapidly growing community across Instagram and TikTok; oversaw daily engagement, publishing, sentiment monitoring, and brand advocacy; identified opportunities for partnerships, reshares of UGC, and light customer support; escalated sensitive issues and PR risks quickly.

Social Media Manager (Contractor) at Mitchell and Palmer

October 1, 2020 - June 1, 2024

Designed and executed B2B and B2C social media content and strategy across multiple clients; increased engagement by 594% and followers by 46.46% over two years; conducted competitive research, social listening, and benchmarking; collaborated with marketing teams; developed annual content calendars and reports.

Social Media Manager at Kelly Lynae

October 1, 2016 - October 1, 2020

Leveraged data to optimize platform engagement; coordinated content calendars with launches and events; wrote SEO-optimized blog content and repurposed long-form content into micro-content; moderated comments and provided customer service; managed a small team of three employees implementing social strategy.

Co-Artistic Director/ Marketing Manager at Emit Theater

May 1, 2022 - December 1, 2024

Created a new theater website (Squarespace); executed digital marketing campaigns for productions, workshops, and fundraising; managed press relations, programmed seasonal and community programming, and coordinated budgets; hired staff and directed new works for young audiences.

Co-Artistic Director/ Marketing Manager at Emit Theatre

May 1, 2022 - December 1, 2024

Created a new website for theatre using Squarespace; executed digital marketing campaigns for productions, workshops, and fundraising. Managed Meta Business Suite to launch content on social media; wrote press releases and managed press contacts. Collaborated with other artistic directors to program the season and community programming. Hired and managed staff as needed; assisted in development of production budgets; directed and devised new works for young audiences.

Co-Artistic Director / Marketing Manager at Emit Theatre

May 1, 2022 - December 1, 2024

Created a new theatre website (Squarespace); executed digital marketing campaigns for productions, workshops, and fundraising; launched content via Meta Business Suite; wrote press releases and managed press contacts; collaborated on theater season programming; hired and managed staff; assisted in production budgets; directed and devised new works for young audiences.