I’m a results-driven social media and digital marketing professional with a track record of growing engaged online communities and delivering measurable brand impact across B2C and B2B audiences. Over the past decade I’ve built and managed social programs on Instagram, TikTok, and beyond, translating data-driven insights into creative campaigns, brand advocacy, and ready-to-scale content pipelines. My work with Strava and multiple clients has consistently boosted engagement, grown followers, and strengthened community sentiment. My background in theater (B.A. Theater Arts from Boise State University) informs my collaborative, storytelling approach and ability to partner across marketing, production, and partnerships teams. I excel at content calendar planning, SEO-minded copy, and transforming long-form content into micro-content, while keeping a brand voice intact and aligning efforts with production budgets and events.

Nicole Orabona

I’m a results-driven social media and digital marketing professional with a track record of growing engaged online communities and delivering measurable brand impact across B2C and B2B audiences. Over the past decade I’ve built and managed social programs on Instagram, TikTok, and beyond, translating data-driven insights into creative campaigns, brand advocacy, and ready-to-scale content pipelines. My work with Strava and multiple clients has consistently boosted engagement, grown followers, and strengthened community sentiment. My background in theater (B.A. Theater Arts from Boise State University) informs my collaborative, storytelling approach and ability to partner across marketing, production, and partnerships teams. I excel at content calendar planning, SEO-minded copy, and transforming long-form content into micro-content, while keeping a brand voice intact and aligning efforts with production budgets and events.

Available to hire

I’m a results-driven social media and digital marketing professional with a track record of growing engaged online communities and delivering measurable brand impact across B2C and B2B audiences. Over the past decade I’ve built and managed social programs on Instagram, TikTok, and beyond, translating data-driven insights into creative campaigns, brand advocacy, and ready-to-scale content pipelines. My work with Strava and multiple clients has consistently boosted engagement, grown followers, and strengthened community sentiment.

My background in theater (B.A. Theater Arts from Boise State University) informs my collaborative, storytelling approach and ability to partner across marketing, production, and partnerships teams. I excel at content calendar planning, SEO-minded copy, and transforming long-form content into micro-content, while keeping a brand voice intact and aligning efforts with production budgets and events.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Social Media Community Manager (Contractor) at Strava
June 1, 2024 - March 1, 2026
Managed and engaged with Strava's rapidly growing community across Instagram and TikTok; oversaw daily engagement, publishing, sentiment monitoring, and brand advocacy; identified opportunities for partnerships, reshares of UGC, and light customer support; escalated sensitive issues and PR risks quickly.
Co-Artistic Director / Marketing Manager at Emit Theatre
May 1, 2022 - December 1, 2024
Created a new theatre website (Squarespace); executed digital marketing campaigns for productions, workshops, and fundraising; launched content via Meta Business Suite; wrote press releases and managed press contacts; collaborated on theater season programming; hired and managed staff; assisted in production budgets; directed and devised new works for young audiences.
Co-Artistic Director/ Marketing Manager at Emit Theatre
May 1, 2022 - December 1, 2024
Created a new website for theatre using Squarespace; executed digital marketing campaigns for productions, workshops, and fundraising. Managed Meta Business Suite to launch content on social media; wrote press releases and managed press contacts. Collaborated with other artistic directors to program the season and community programming. Hired and managed staff as needed; assisted in development of production budgets; directed and devised new works for young audiences.
Co-Artistic Director/ Marketing Manager at Emit Theater
May 1, 2022 - December 1, 2024
Created a new theater website (Squarespace); executed digital marketing campaigns for productions, workshops, and fundraising; managed press relations, programmed seasonal and community programming, and coordinated budgets; hired staff and directed new works for young audiences.
Social Media Manager (Contractor) at Mitchell and Palmer
October 1, 2020 - June 1, 2024
Designed and executed B2B and B2C social media content and strategy across multiple clients; increased engagement by 594% and followers by 46.46% over two years; conducted competitive research, social listening, and benchmarking; collaborated with marketing teams; developed annual content calendars and reports.
Social Media Manager at Kelly Lynae
October 1, 2016 - October 1, 2020
Leveraged data to optimize platform engagement; coordinated content calendars with launches and events; wrote SEO-optimized blog content and repurposed long-form content into micro-content; moderated comments and provided customer service; managed a small team of three employees implementing social strategy.

Education

B.A Theater Arts at Boise State University
January 11, 2030 - March 27, 2026
B.A Theater Arts at Boise State University
January 11, 2030 - March 31, 2026
B.A Theater Arts at Boise State University
January 11, 2030 - March 31, 2026
Bachelor of Arts in Theater Arts at Boise State University
January 11, 2030 - June 4, 2026

Qualifications

Cum Laude
January 11, 2030 - March 31, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet