Objective:
Dedicated and results-driven professional with an extensive graphic design, web design, and SEO background. I am seeking a part-time or freelance role in a dynamic organization where I can leverage my skills and experience to drive business growth on the digital platform.
Skills:
Digital Marketing Strategy, WordPress Development, Website Design, Social Media Management, SEO Market Research, Technical SEO, On-Page SEO, Data Analytics, Team Leadership, Communication Skills, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Microsoft Office, Google, and Content Management Systems.
Email Design: Improved the user experience of email campaigns through content optimization, layout, and functionality to drive higher open rates, click-through rates (CTR), and conversions; Translated email designs into functional HTML and CSS code to ensure the email is correctly structured, compatible with different email clients, and responsive across various devices.
WordPress Design Lead: Picked web themes to match the specific design requirements of eMeals and used HTML, CSS, JavaScript, and PHP code to create visually appealing and functional themes: Ran weekly Pagespeed insights to access areas of website functionality and speed, then implemented those changes to improve reader experience.
SEO Campaign Lead: Team lead in creating optimized content and brand design for new company landing pages to improve online ranking and search results; Ensured each landing page and blog post had a creative yet easy-to-navigate design using appealing images, compelling content, and eye-catching C.T.A. buttons and graphics; Applied tracking tools like Google Analytics, SEMrush, and SpyFU to monitor landing page performance and analyze data to identify areas of improvement and capitalization; Regularly monitored landing page metrics based on user feedback, clicks, impressions, conversions, and search engine algorithm updates; Utilized SEO keyword research tools to create new blog articles with top-ranking keywords and optimized content; Created company influencer press kit and business press kit for company collaborations and sponsorships.
Paid Ad Design: Create visually appealing and attention-grabbing ad creatives for multiple campaigns. Design banners, images, videos, and other multimedia elements that align with the brand’s identity and message.
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