Available to hire
In a diverse career spanning two decades, I have worked as a Senior Strategist and Writer with global digital and communication consultancies to win pitches, grow existing businesses, and lead clients and teams to new heights.
I’m a passionate student of human behaviour with an appetite for knowledge and new ideas. I revel in solving complex problems, managing a multitude of stakeholders, changing consumer behaviour and driving business traction.
Experience Level
Language
English
Fluent
Work Experience
Head of Strategy, Archetype at Archetype
August 1, 2020 - October 24, 2021Led the strategic direction for major accounts, headed the Agency Business Planning Team, and co-designed the future-state of the business. Key achievements include Ericsson’s long-running campaigns, the Strategy Academy, and AI/pulse strategy for Prudential Asia.
Co-founder, Adventure Junky (B Corp) at Adventure Junky
January 1, 2016 - October 24, 2020Pioneered gamification of eco-travel and personal carbon offsetting programs; grew a global traveler community; secured seed funding and 30+ B2B partnerships; achieved Certified B Corp status.
Senior Strategist, Writer at Frost* Collective
January 1, 2006 - June 20, 2010Led strategic planning and campaigning for Tourism NT (£5M account) and contributed to other major accounts; orchestrated digital reinvention of travelnt.com and Kakadu National Park rebranding; produced a digital history for Sydney Opera House.
Creative Strategist at Samsung
August 1, 2025 - October 24, 2025Creative Strategy for Samsung Galaxy Watch8 and Buds4
Education
Qualifications
Industry Experience
Government, Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality, Energy & Utilities
Experience Level
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