I am a senior strategist and writer shaping brands, destinations and global campaigns across Australia, the Middle East, Europe and the US. I work at the intersection of strategy, narrative and emerging technology — combining human insight with AI-augmented research to move faster, see wider and sharpen competitive advantage. I help organisations align stakeholders, clarify their positioning and express it coherently across every touchpoint. Equal parts strategist and storyteller, I turn complexity into direction, and direction into traction. Selected Strategic Projects: Global Technology and Platform Brands Meta — Avatar Store global launch strategy Canva — Enterprise launch campaign strategy Samsung — Global creative strategy for Galaxy Watch8 and Buds4 Block (Square) — Campaign strategy Cultural Institutions and National Heritage Sydney Opera House — Digital history development Zayed National Museum (UAE) — Content strategy Diriyah (KSA) — Brand strategy Cockatoo Island (UNESCO) — Brand strategy Kakadu National Park (UNESCO) — Brand strategy Future Industries, Sustainability and Energy Transition ENOWA (NEOM) — Strategy and content for renewable energy, green H2, extreme E/H COP29 — Social media strategy for UN climate conference UAE Year of Sustainability — National communications strategy WIRES — Brand strategy for Australian wildlife conservation organisation Sovereign, Investment, and Corporate Strategy Abu Dhabi Investment Company (ADQ) — Investment presentation strategy Dubai Holding — Content strategy NEOM Media Village and Bajdah Desert Studios — Strategic positioning Prudential Pulse — Communications playbooks for AI-powered health platform…I am a senior strategist and writer shaping brands, destinations and global campaigns across Australia, the Middle East, Europe and the US. I work at the intersection of strategy, narrative and emerging technology — combining human insight with AI-augmented research to move faster, see wider and sharpen competitive advantage. I help organisations align stakeholders, clarify their positioning and express it coherently across every touchpoint. Equal parts strategist and storyteller, I turn complexity into direction, and direction into traction. Selected Strategic Projects: Global Technology and Platform Brands Meta — Avatar Store global launch strategy Canva — Enterprise launch campaign strategy Samsung — Global creative strategy for Galaxy Watch8 and Buds4 Block (Square) — Campaign strategy Cultural Institutions and National Heritage Sydney Opera House — Digital history development Zayed National Museum (UAE) — Content strategy Diriyah (KSA) — Brand strategy Cockatoo Island (UNESCO) — Brand strategy Kakadu National Park (UNESCO) — Brand strategy Future Industries, Sustainability and Energy Transition ENOWA (NEOM) — Strategy and content for renewable energy, green H2, extreme E/H COP29 — Social media strategy for UN climate conference UAE Year of Sustainability — National communications strategy WIRES — Brand strategy for Australian wildlife conservation organisation Sovereign, Investment, and Corporate Strategy Abu Dhabi Investment Company (ADQ) — Investment presentation strategy Dubai Holding — Content strategy NEOM Media Village and Bajdah Desert Studios — Strategic positioning Prudential Pulse — Communications playbooks for AI-powered health platformWWWW…