Available to hire
Hi! I’m Niharika, a passionate designer specializing in brand identity, packaging, and UI design. I love collaborating with innovative companies to create visually appealing and cohesive brand experiences. With a background in product and industrial design, I’ve had the opportunity to work on exciting projects across various industries including FMCG, fashion, and beverages.
I’m skilled in content strategy and art direction, and enjoy directing photoshoots and producing engaging social media content. I’m always eager to bring fresh ideas and thoughtful design solutions to the table and look forward to connecting with like-minded creatives and brands.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Packaging Design Consultant | Retainer at Woodsmen Mountain Whiskey
November 1, 2024 - PresentBrand Design Consultant | Part-Time at Global Vantage Innovative Group
May 1, 2024 - PresentDeveloped and designed the brand identity, packaging, and pitch deck for an upcoming product launch in the FMCG space. Designed the packaging and UI for their beauty brand, Specifix.
Design & Strategy Consultant | Part-Time at Oker
October 1, 2023 - PresentCollaborated with the branding agency to develop and finalize the company's logo and brand identity, and crafted a comprehensive communication strategy for the brand's social media platforms to ensure consistency across various channels. Strategized and designed monthly campaigns for the brand’s Instagram page, and created the user interface for the app's shop section along with multiple editorial landing pages. Directed photo shoots and edited content to maintain brand cohesiveness.
Content Strategy Consultant | Freelance at The Vault Festival
March 31, 2024 - July 23, 2025Conceptualized and strategized content for 40+ festival brands, ensuring a cohesive message. Designed content templates, oversaw the design team, and developed an on-ground coverage strategy. Managed 8 videographers and photographers to capture the event, producing 2 aftermovies.
Content Consultant | Freelance at Afternoon
December 31, 2023 - July 23, 2025Produced, shot, and edited content for India’s largest art fair, India Art Fair, and developed innovative design concepts for the clothing brand Abraham and Thakore. Additionally, created content for the brand’s social media platform.
Designer | Full-Time at Anthem, FoodTalk India, Gin Explorers Club
June 30, 2023 - July 23, 2025Designed visual language and packaging, including illustrations, for the Gin Explorer Club’s Infusion Kit and art directed the shoot and social media content. For Hoegaarden India, art directed the launch shoot for three gin variants and designed social media visuals. Developed and executed Instagram content and art directed Diwali and Winter campaigns for Jaisalmer Gin. Created the visual language for the Tanqueray x Emily in Paris event across Delhi and Mumbai. Designed packaging for Jade Forest’s iced teas, re-designed the visual language for FoodTalk India, and produced print and digital assets for other AlcoBev brands like Absolut, Baileys, and Johnnie Walker.
Jr. Visual Designer | Full-Time at Nicobar Design Pvt. Ltd.
February 28, 2022 - July 23, 2025Designed packaging for new jewelry and menswear collections, tags and labels for loungewear, and print assets for in-store merchandising. Created social media grids, digital assets, and emailers with unique visuals to promote and engage audiences with new collections.
Packaging Design Consultant | Retainer at Woodsmen Mountain Whiskey
November 1, 2024 - PresentConsulting on packaging design for Woodsmen Mountain Whiskey on a retainer basis.
Brand Design Consultant | Part-Time at Global Vantage Innovative Group
May 1, 2024 - PresentDeveloped and designed the brand identity, packaging, and pitch deck for an upcoming product launch in the FMCG space. Designed the packaging and UI for their beauty brand, Specifix.
Design & Strategy Consultant | Part-Time at Oker
October 1, 2023 - PresentCollaborated with the branding agency to develop and finalize the company's logo and brand identity, and crafted a comprehensive communication strategy for the brand's social media platforms. Strategized and designed monthly campaigns for Instagram, created user interface for app's shop section and editorial landing pages. Directed photo shoots and edited content to maintain brand cohesiveness.
Content Strategy Consultant | Freelance at The Vault Festival
March 31, 2024 - July 29, 2025Conceptualized and strategized content for 40+ festival brands ensuring a cohesive message. Designed content templates, oversaw the design team, and developed on-ground coverage strategy. Managed 8 videographers and photographers to capture the event, producing 2 aftermovies.
Content Consultant | Freelance at Afternoon
December 31, 2023 - July 29, 2025Produced, shot, and edited content for India Art Fair, developed innovative design concepts for clothing brand Abraham and Thakore, and created content for the brand’s social media platform.
Designer | Full-Time at Anthem, FoodTalk India, Gin Explorers Club
June 30, 2023 - July 29, 2025Designed visual language and packaging including illustrations for Gin Explorer Club’s Infusion Kit and art directed shoots. Art directed launches and social media content for Hoegaarden India and Jaisalmer Gin, developed Instagram content and campaigns. Created visual language for Tanqueray x Emily in Paris event. Designed packaging and visual language for Jade Forest iced teas and FoodTalk India. Produced print and digital assets for other AlcoBev brands such as Absolut, Baileys, and Johnnie Walker.
Jr. Visual Designer | Full-Time at Nicobar Design Pvt. Ltd.
February 28, 2022 - July 29, 2025Designed packaging for new jewelry and menswear collections, tags and labels for loungewear, and print assets for in-store merchandising. Created social media grids, digital assets, and emailers with unique visuals to promote and engage audiences with new collections.
Education
Diploma at Central Saint Martins, University of The Arts, London
January 1, 2018 - December 31, 2019Diploma at National Institute of Fashion Technology
January 1, 2019 - December 31, 2020Foundation at Lasalle College of The Arts, Singapore
January 1, 2016 - December 31, 2017Diploma at National Institute of Fashion Technology
January 1, 2019 - December 31, 2020Diploma at Central Saint Martins, University Of The Arts, London
January 1, 2018 - December 31, 2019Foundation at Lasalle College of The Arts, Singapore
January 1, 2016 - December 31, 2017Qualifications
Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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