Art Director at Freelance (Global fashion footwear brand)

Led end-to-end branding and design for a high-profile global footwear brand: brand refresh across digital, print, packaging, and retail touchpoints (window displays, in-store signage, seasonal installations). Managed a team of 4 junior and freelance designers, mentoring to elevate design process, quality and execution. Supported global digital marketing campaigns including email marketing, social media, and paid ads; created multi-channel assets (web banners, ad creatives, EDMs, packaging, presentations, and print collateral). Collaborated with external creatives, agencies, and brand partners; supported press events, influencer outreach, and editorial pitch, including sample loans for media and stylists. Contributed to product photography for e‑commerce and social media; developed digital style guides to ensure brand consistency and loyalty. Built cross-functional multimedia content including videos and motion graphics; aligned direction with Brand Manager and Marketing Lead.

Marketing & Design Coordinator at Calibrate Digital Marketing

Developed high-impact digital marketing and design solutions for NZ brands including Skin Institute, Poronui, Uber, Farro, Bed Bath & Beyond, Super Liquor, Auckland Racing Club, delivering cohesive campaigns across digital, social, email, and website touchpoints. Led landing page redesigns, UX/UI improvements and branding initiatives. Created content for social media and email marketing, and collaborated with cross-functional teams to drive growth.

Graphic Designer at Ilabb

Designed high-impact digital and print assets including websites, emails, ads, and social media to strengthen brand identity and boost engagement. Stayed current with industry trends and tools to bring fresh, modern aesthetics to each project. Supported lead photographer for seasonal shoots, capturing product imagery for digital platforms and launches. Produced e-commerce photography, social media assets, and seasonal catalogs to ensure brand consistency.

Graphic Designer at Hook Fashion Discovery

Developed brand identity for Hook, a fashion discovery app targeting Indian audiences, including logo design, color palettes, typography, and visuals guidelines. Created marketing assets and campaigns for launch across India, ensuring cohesive visuals and messaging.

Art Director & Senior Graphic Designer at Farmers Trading Company Ltd

Creative concept development for New Season launches, brand campaigns, and storytelling initiatives. Art direction across photography, print, digital, and in-store channels. Multi-channel design including catalogues, press ads, and direct mailers.

Freelance Graphic Designer at Self-Employed

Collaborated with FMCG, fashion, retail, and luxury brands to deliver full end-to-end digital marketing and design solutions. Developed strategic creative campaigns and modern, high-impact digital experiences.

Senior Graphic Designer at Bobux

Led a brand refresh for a global fashion footwear label, reshaping brand experiences across various formats including digital, print, packaging, and in-store installations.

Marketing Design Coordinator at Calibrate Marketing

Worked with clients managing their social media channels, creating content, writing copy, and tracking analytics. Designed and optimized landing pages and drove branding initiatives.