Art Director & Senior Graphic Designer (Fashion) at Farmers Trading Company Ltd

Creative concept development for New Season launches, brand campaigns, and storytelling initiatives. Responsible for multi-channel design including catalogs, print, digital, and in-store channels while ensuring brand consistency.

Art Director & Senior Graphic Designer at Farmers Trading Company Ltd

Creative concept development for New Season launches, brand campaigns, and storytelling initiatives. Art direction across photography, print, digital, and in-store channels. Multi-channel design including catalogues, press ads, and direct mailers.

Freelance Graphic Designer at Self-Employed

Collaborated with FMCG, fashion, retail, and luxury brands to deliver full end-to-end digital marketing and design solutions. Developed strategic creative campaigns and modern, high-impact digital experiences.

Senior Graphic Designer (Retail Footwear) at Bobux

Designed high-impact digital and print assets, conducted trend research, and collaborated with buying and sourcing teams to create commercially relevant product assortments.

Senior Graphic Designer at Bobux

Led a brand refresh for a global fashion footwear label, reshaping brand experiences across various formats including digital, print, packaging, and in-store installations.

Art Director at Freelance (Global fashion footwear brand)

Led end-to-end branding and design for a high-profile global footwear brand: brand refresh across digital, print, packaging, and retail touchpoints (window displays, in-store signage, seasonal installations). Managed a team of 4 junior and freelance designers, mentoring to elevate design process, quality and execution. Supported global digital marketing campaigns including email marketing, social media, and paid ads; created multi-channel assets (web banners, ad creatives, EDMs, packaging, presentations, and print collateral). Collaborated with external creatives, agencies, and brand partners; supported press events, influencer outreach, and editorial pitch, including sample loans for media and stylists. Contributed to product photography for e‑commerce and social media; developed digital style guides to ensure brand consistency and loyalty. Built cross-functional multimedia content including videos and motion graphics; aligned direction with Brand Manager and Marketing Lead.

Graphic Designer (Fashion) at ilabb

Executed brand identity for fashion projects, designing marketing assets and UI visuals for applications and websites.

Graphic Designer (Marketing Agency) at Calibrate Marketing

Designed marketing assets to strengthen brand identity and drive engagement. Conducted trend research and developed collaborative range with buying and sourcing teams.

Marketing Design Coordinator at Calibrate Marketing

Worked with clients managing their social media channels, creating content, writing copy, and tracking analytics. Designed and optimized landing pages and drove branding initiatives.

Graphic Designer at Ilabb

Designed high-impact digital and print assets including websites, emails, ads, and social media to strengthen brand identity and boost engagement. Stayed current with industry trends and tools to bring fresh, modern aesthetics to each project. Supported lead photographer for seasonal shoots, capturing product imagery for digital platforms and launches. Produced e-commerce photography, social media assets, and seasonal catalogs to ensure brand consistency.

Marketing & Design Coordinator at Calibrate Digital Marketing

Developed high-impact digital marketing and design solutions for NZ brands including Skin Institute, Poronui, Uber, Farro, Bed Bath & Beyond, Super Liquor, Auckland Racing Club, delivering cohesive campaigns across digital, social, email, and website touchpoints. Led landing page redesigns, UX/UI improvements and branding initiatives. Created content for social media and email marketing, and collaborated with cross-functional teams to drive growth.

Senior Graphic & Digital Designer (Freelance) at Independent / Freelance

Freelance Senior Graphic & Digital Designer delivering end-to-end brand, marketing, and product design for retail, home, fashion, luxury, and hospitality brands. I lead art direction, concept development, and multi-channel campaigns across print and digital, including brand identities, websites, packaging, catalogs, and in-store displays. I collaborate with photographers, studios, and agencies to maintain brand consistency while driving engagement across e-commerce and marketing channels. Notable collaborations include ASICS, Timberland, and Sofitel Luxury Hotels, delivering scalable campaigns, UX/UI improvements, landing pages, and seasonal launches. I mentor junior designers, develop brand guidelines, and produce assets across web, email, social, and print. I rely on data-led insights to refine creative direction and deliver measurable impact for local and global markets.

Graphic Designer (B2C Fashion App) at Hook by Intelligence Node

Developed and executed brand identity targeting global audiences, ensuring consistency across various media.

Graphic Designer at Intelligence Node

Developed and executed brand identity for a B2C fashion discovery app, creating marketing assets and enhancing user engagement through UI visuals.

Graphic Designer at Hook Fashion Discovery

Developed brand identity for Hook, a fashion discovery app targeting Indian audiences, including logo design, color palettes, typography, and visuals guidelines. Created marketing assets and campaigns for launch across India, ensuring cohesive visuals and messaging.