Hi, I’m Nicole McWilliams, a senior graphic designer with 20 years of experience shaping brands through print and digital media. I specialize in turning complex ideas into visually compelling designs that communicate a clear message and elevate brand identity. I work across print, signage, packaging, web graphics, and photo direction, collaborating with clients and teams to deliver high-quality results from concept to completion.…

Nicole McWilliams

Hi, I’m Nicole McWilliams, a senior graphic designer with 20 years of experience shaping brands through print and digital media. I specialize in turning complex ideas into visually compelling designs that communicate a clear message and elevate brand identity. I work across print, signage, packaging, web graphics, and photo direction, collaborating with clients and teams to deliver high-quality results from concept to completion.…

Available to hire

Hi, I’m Nicole McWilliams, a senior graphic designer with 20 years of experience shaping brands through print and digital media. I specialize in turning complex ideas into visually compelling designs that communicate a clear message and elevate brand identity.

I work across print, signage, packaging, web graphics, and photo direction, collaborating with clients and teams to deliver high-quality results from concept to completion.

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Work Experience

Freelance Graphic Designer at Lavender Square Design Studio
January 1, 2013 - Present
Designed diverse creative assets including logos, business cards, presentation materials, flyers, brochures, retail displays, vehicle wraps, menus, mailers, banners, signage, window perforations, wall murals, and special event displays. Collaborated with local and national clients to align designs with brand identity and marketing goals; optimized graphics for web, social media, and email campaigns.
Senior Graphic Designer at Bashas’ Corp.
January 1, 2016 - January 1, 2025
Conceptualized, developed, and produced creative content for print and digital materials across Bashas’ stores, focusing on AJ’s Fine Foods. Designed in-store signage packages, promotional materials, catering catalogs, menu boards, gift cards, product labels, packaging, wine tasting guides, and event signage; optimized graphics for websites, social media, and email campaigns; directed product photo shoots.
Creative Director at CBS Outdoor
January 1, 2011 - January 1, 2012
Produced high-volume, dynamic Out-of-Home advertising, including billboards, posters, transit banners, program ads, real estate renderings, digital displays, promotional items, and sales presentations; managed print orders and vendor relationships; performed administrative tasks for the corporate office.
Art Director at Clear Channel Outdoor
January 1, 2004 - January 1, 2011
Designed award-winning Out-of-Home advertising assets for billboards, transit, and digital displays; created logos, marketing materials, RFPs, mailers, magazine ads, event invitations, and sales presentations; oversaw print orders and vendor coordination; conducted inventory mapping, research collection, and photography of installed advertisements to support sales initiatives.

Education

Bachelor of Science at Art Institute of California San Diego
April 2, 2001 - July 26, 2004
Graphic Design
Associates of Art at Lake Tahoe Community College
June 30, 1997 - June 25, 2001
Fine Art

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services
    paper Graphic Design portfolio
    My diverse background includes successfully serving a wide range of well-known clients from retail chains to non-profits. I translate complex ideas into visually compelling designs that effectively communicate a brand's message. animator graphicdesigner…