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Language
English
Fluent
Work Experience
Digital Marketing Consultant at Future Jewelry
January 1, 2025 - January 1, 2026Led end-to-end digital marketing and brand development for a lab diamond eCommerce brand, managing content creation, website optimization, and multi-channel growth. Built a Shopify store from scratch, designed product pages and landing pages to improve UX and conversions, and led campaigns across Google Ads, SEO, email, and social channels. Developed multi-channel content strategy for TikTok, Instagram, and YouTube, and optimized email flows with Mailchimp. Sourced suppliers and contributed to product positioning, pricing, and merchandising decisions.
Digital Marketing Specialist at WellDelivered Inc.
January 1, 2020 - January 1, 2026Managed Shopify-based e-commerce operations and led end-to-end eCommerce growth strategy for DTC and retail brands across paid search, paid social, and marketplace channels. Built performance frameworks to improve ROAS and scale profitable growth, managed budgets and forecasting, and implemented tracking with Google Analytics and Google Tag Manager. Led email marketing campaigns and CRM-driven funnels, and optimized lead generation and attribution across multiple channels.
Product & Growth Marketing Lead at Gym Buddy
January 1, 2016 - January 1, 2018Led product concept, GTM strategy, and growth marketing for a fitness mobile app. Built and managed a 30+ person content team to create workouts and lifestyle content, produced promotional videos, and drove user acquisition through gym partnerships, activations, and trade shows. Shaped brand positioning and visual identity, developed website and landing pages, and led app marketing initiatives.
Owner & Operator at In the Nick of Time
January 1, 2015 - January 1, 2019Built a business from zero to revenue through outbound sales, digital marketing, and referrals. Owned customer acquisition via SEO, social media, partnerships, and outreach; developed brand messaging and marketing assets; managed daily operations and client relationships; established a repeat-customer engine through service quality and retention strategies.
Market Research & Outbound Sales – Import/Export Trade at Freelancer
January 1, 2012 - January 1, 2012Conducted international market research to identify high-demand import/export opportunities for Canada. Researched trade regulations, logistics, and compliance; facilitated cross-border transactions and built supplier relationships; evaluated product sourcing and feasibility for salon-grade hair extensions and other goods.
Telemarketing at PCM
January 1, 2012 - January 1, 2012Built pipeline through outbound prospecting and closed deals through consultative selling.
Sales & Marketing at American Communication Networking
January 1, 2007 - January 1, 2009Built and managed a sales team, oversaw service quality, and contributed to marketing initiatives.
Education
Google Ads AI Certification at Google
January 1, 2025 - April 14, 2026International Business Diploma at LaSalle College, Montreal
January 1, 2011 - January 1, 2013Pre-requisites (Chemistry, Calculus, Physics) at Dawson College
January 1, 2009 - January 1, 2011Qualifications
Google Ads AI Certification
January 1, 2025 - April 14, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail
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Expert
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